Sihai network

Friend circle is only visible for three days. Why are more and more friend circles only visible for

Recently, many people have found that many of their friends in wechat can see the most about their friends' circle. Why more and more people set their friends' circle as' friends only show the friends' circle in the last three days' - 'makes people feel alienated in an instant, so what's the reason why friends' circle is only visible in three days? Let's have a look!

'- friends only show their circle of friends in the last three days -'

In its profile column, wechat also shows a small screenshot of its' personal album ', which seems to tell you that your friend hasn't blocked you, but when you go in a little bit, you can only see the last three days, which makes you feel naked and cheated.

Don't we all start to close the circle of friends and pay attention to our hearts?... but not!

Wechat has launched such a function, which is based on the consideration of operating data of real users. For example, there is such a kind of person in my friend circle. Every time I post the content, it will disappear after a period of time, either deleted or hidden as only visible to myself.

Send a, delete a, in fact very tired, finger operation may not be tired, but the heart must be very tired.

And "three days of friend circle visible" is to realize their needs with functions, not to delete every time, but also to tell others frankly by the way, I didn't block you.

This function is essentially burning after reading. If snapchat's short video burning after reading is a kind of curiosity hunting, what kind of burning after reading belongs to?

Why make your circle of friends visible for the last three days?

In fact, such questions are very sensitive. They are not easy to ask. However, if you ask them, you will get basically positive or neutral answers, such as:

'to protect your privacy, you can see that there are so many strangers in wechat. It's unnecessary for everyone to see it. '

'I'll let it go and live in the present. The past is over. Why bother? "

'I'm in a high level, so I don't need other people's attention. '

...

But in fact, the real answer, I think, must be hidden behind. It's something that I don't want to talk about, a negative emotion, such as:

'looking at that investor every day, this entrepreneur is so arrogant and feels like he has a good hair. What do they think when they see my circle of friends? Oh, it's hard. I don't want to see it myself.'

'I don't think what I've sent before is worth watching.'

'the content I send is not nutritious, and those who are strong will not pay attention to me.'

...

Demand for each

In essence, everyone hopes that UGC's social network can become their own PGC's social media.

In fact, not everyone has PGC ability. Those who have PGC ability are all celebrities on microblog, Momo, fasthand and other platforms. They get enough attention, but they don't need the attention of acquaintance circle.

But the vast majority of people, access to attention is so constrained in acquaintances, so a variety of needs will come.

In terms of wechat's circle of friends, these needs include

Strangers are invisible: all people without friends can only see ten circles of friends, or none of them.

Shield to see its circle of friends: for some people who keep getting attention, I hate them very much. They love to show and bask in the sun. The content is not nutritious, but they are embarrassed to delete it, so they need to shield their circle of friends.

Don't let them see their own circle of friends: for some strangers who can't be deleted, but don't need to enter their own social circle, don't let them see their circle of friends.

We can see from the separate assignment: group the girlfriends, college students and colleagues, send carefully each time, who can see, who can't. (grouping alone is enough)

It's not visible to send the assignment alone: Although the circle of friends is open to the other party, some content is not wanted to be seen, so each time you send the circle of friends, you can exclude the designated people one by one, carefully.

Burn after reading: before, we used to do it by hand, delete or set it as private after each piece is sent, so that no one can see it. Now, with the option of half a year's content visible in the circle of friends and three days' visible content, this demand can be met directly.

You see, our circle of friends is really complex enough, and product managers who can't realize enough humanity and darkness can't make good products.

Wechat is not to blame for the complexity of social interaction. The opposite Facebook also has similar complex functions. In this world, the human nature is the same, and the cultural level is different, but the bottom of all human nature is not different.

So one of the questions we need to reflect on is, does such a good product really mean good to you?

In the classic psychological popular book elephant and elephant rider, the author divides human brain system into control system and automation system. Most of our behaviors come from automation system, such as cycling, driving, typing and so on. The control system is generally used to make complex decisions.

Therefore, our daily life depends on the unconscious automation system, which is unconscious, while the control system only appears occasionally. If we find ourselves procrastinating, doing nothing, and want to start the control system to fight against the automation system, it is doomed to fail, because the control system has its upper limit of attention every day, and the automation system is never tired, just like the perpetual motion machine.

The author compares the control system to the elephant rider, and the automation system to the elephant. It is the elephant, not the elephant rider, that really determines our behavior.

So social networks and information flow are all designed for the elephant in your heart, not for the elephant rider.

But at the same time, the author points out that it is not impossible to control elephants. It requires patience and skill.

To tell a Chinese classic story, Cao Chong called the elephant. At that time, in order to take the elephant to the boat for weighing, the elephant would not move. But Cao Chong finally placed a bunch of bananas in front of the elephant, and the elephant finally obeyed.

Yes, we need to make our own bananas and guide elephants to do the right things.

To understand "elephant and elephant rider", you need to read a lot of psychology books and have a variety of practical experiences. This is not something I can solve in this article. If you are interested, you can read by yourself.

What I can talk about here is wechat. Let's talk about how I don't worry about facing wechat and living in peace with elephants. You can also try.

1) keep the circle of friends closed and the content sent open again. Open the circle of friends again when it is necessary to send the content. By the way, you can check the circle of friends again and then close it.

But it seems to be troublesome on the surface. You need to set the middle switch every time. But compared with the action of turning on the circle of friends and swiping it when you see someone who likes you, it can actually save you a lot of time, and it doesn't completely turn off the circle of friends, but it can greatly reduce the number of screen swiping.

2) star friends, active attention. For those friends that you really pay attention to, you can brush the circle of friends passively and turn it into active attention. In this way, you can also build more point-to-point attention with your friends, and your relationship with your friends will become closer.

3) take all public numbers and rebuild concerns. Missing any public number does not cost you hundreds of millions of dollars. Most of the 100 thousand reading sales numbers are meant to coax your elephant to buy and buy.

I had emptied a public address before, and I began to pay close attention to various public numbers on the second day, and I would try to open it as much as possible, and after half a year, I could do it again and repeat it again.

4) block all passive notifications other than instant messaging, turn off the message notifications of each app, and reduce the opening time of today's headlines. I'm not against fragmented reading. I'm against passive reading. The initiative of passive reading is on the elephant side, not on the elephant rider side. We need to fight back our attention. This is the same logic as closing the circle of friends and marking the star friends.

An elephant needs guidance. If you don't guide it as a rider, it can only be guided by other temptations.

5) rebuild the active reading behavior, look at the public numbers that you are paying attention to again, listen to the audio downloaded from Himalaya, or subscribe to all kinds of knowledge and culture paid content, and read some Kindle e-books, systematic knowledge, novels, good and bad can be seen.

What I am doing above is to avoid passivity and emphasize the process of establishing initiative, which is the process of guiding elephants.

Why is the design of social networks so complicated?

I think there are many reasons, but the biggest reason is that all the designs are designed to please the elephant, to fight for the position of the elephant rider, and the elephant will design whatever it wants.

But the problem is that the passive competition for attention is irresponsible and commercialized in the end. We can't get some more profound experience and growth from it, and we are more attracted by superficial surface, so what we gain in social network and social media is boring and lost.

It is the role of the elephant rider who can really accompany the growth of the elephant. He must play the role of a guide, establish more initiative and take responsibility for all the temptations of information.