Bike sharing has become popular in China almost overnight. All kinds of small yellow cars have sprung up on the streets of many cities. The emergence of bike sharing has greatly facilitated people's daily life. However, news about the destruction of bike sharing is also common. So many people will wonder, what does bike sharing make money on? Today, Xiaobian and you Let's get to know each other.
The deposit is 200. Suppose that 6-10 people leave the deposit in the app on average for each car (you won't take the deposit in and out every time you use the car, right? This is to use your laziness), then 1200-2000 yuan will stay in this car Related article link: http://www.4hw.com.cn/life/zone.html
I'm not sure about the purchase price of this car, but it's estimated by sight that it won't exceed 200 yuan. After Foxconn's large-scale industrial production intervention, it may only cost 100 yuan.
As a result, each shared bicycle should be taken at least 1000 yuan from the market. If 10 million cars are put in, it will be a deposit of 10 billion yuan. Isn't this a rural credit union?
10 billion cash can generate 50 billion loans (don't think about 10 billion yuan to invest in national debt, 3% return per year). This is the basic financial pattern. In the 50 billion investment market, there is a steady income of 3.5 billion yuan per year, including interest and operating expenses, and a profit of 1-2 billion yuan Related article link: http://www.4hw.com.cn/life/zone.html
A business that makes 1-2 billion net profits a year. How many listed companies in China can do that? No wonder they can value tens of billions!
Besides,
Before you get on the bike, whether it's Moby or ofo, you must send your phone number, real name, ID number (real name authentication is required). At the same time, you have to submit a deposit of 299 yuan (Moby) or 99 yuan (ofo) & hellip; related chapter link: http://www.4hw.com.cn/life/zone.html
In addition, can we imagine a scene where you often ride a bicycle, and the bicycle can know your personal preferences and hobbies from your movement track, as well as what you do at what time, so we can use big data analysis to recommend you the merchants and commodities you need. At this time, sharing a bicycle can take users and make merchants share with merchants Bicycles pay more advertising fees, and even help merchants realize the promotion from scratch, because shared bicycles also have obvious touch function. At the same time, Hange still remembers that in the early stage of the development of some shared bicycles, there was a case in the past in which a coffee shop or store could get a free riding ticket after signing in. This is also an application way to attract merchants and make money for bike companies.
Therefore, Hange believes that the key to how shared bikes can really survive is not to earn such small money as rent or deposit, but how to use live shared bikes to realize the real entrance economy.