When most people watch TV, the most annoying thing is watching advertisements. Think about it. When you're watching something wonderful, suddenly an advertisement pops up and can't be turned off. Isn't it very destructive? However, it is now reported that Sony has applied for a very interesting patent: if there is an advertisement when watching TV programs, you can skip this advertisement as long as you stand up and shout the corresponding brand name!
Sony described the patent as' a system that converts television advertising into interactive online video games. ' As shown in the patent diagram, when the user is watching his favorite TV series, the advertisement of McDonald's hamburger suddenly appears. As long as the user stands in the living room and shouts' McDonald's' with both arms, just as the basketball referee announces that the score is valid, the advertisement will be automatically closed, and the user can then watch the TV program.
At first glance, this patent seems a little stupid, but when you think about it, Sony still has a lot of "ingenuity". Although it skipped the advertisement, the method of saying the brand name allows users to actively strengthen the brand memory, which is better than watching the advertisement directly. It not only allows users to shorten the time of watching advertising, but also achieves better advertising effect, which can be described as killing two birds with one stone.