4hw.com.cn: Recently, Huawei held a conference in Paris, France. In addition to its P20 series, it also released a Porsche version mobile phone. In fact, this is not the first time Huawei has cooperated with Porsche. Before that, Huawei's mate10 Porsche series reached 8999, and Huawei's maters price will not be lower than 9000, so why is Huawei's Porsche version so expensive? Let's have a look.
First of all, in terms of hardware, Huawei's Jie version is almost the same as the ordinary version of mobile phones. They are all full-scale screens, all of which are Leica Leica dual camera and Kirin 970 AI chips. In terms of hardware, the storage is only larger. Why did it cost more than 4000 yuan?
In fact, the main reason is the brand premium, which causes the price of the Porsche version to be quite expensive. It is just the following reasons:
1. Global limit
The Porsche version of Huawei belongs to the limited customized version. At present, only one version of 6GB + 128GB is available. The price is 8999 yuan. It belongs to the global limited version. Due to the limited quantity, it is quite scarce. The price is naturally not comparable to the ordinary version.
2. Exclusive packaging, exclusive UI design, VIP service card
As a limited customized version, Huawei's mate10 Porsche version has been customized in the packaging design, system UI, senior VIP VIP card and appearance details, such as the use of special Porsche sports car element packaging, exclusive UI interface and the design of Porsche logo on the front and back of the mobile phone.
3. Porsche blessing
Porsche is a well-known car brand in the world, while Huawei's mate10 Porsche version has added some sports car styling designs to the design, and obtained the 'Porsche' authorization, which has greatly improved the brand.
In general, Huawei's mate10 Porsche version is not only selling hardware, but also services, limited quantity and scarcity. Its positioning object is mainly customized for high-end business people. The price is naturally not cheap, which is hard for ordinary users to accept. However, we may not understand the world of rich people.