The popularity of piggy page watch candy is based on two carriers, one is animation, the other is tremolo. The spread of tremolo is nothing more than the basis for the popularity of this product. Is this watch candy really delicious? Why is pig page watch candy so hot? Look at these factors.
Is piggy page's watch candy delicious
It's hard to say whether it's delicious or not, but most people care about watches, just like eating instant noodles to collect hero cards.
Why is the candy on Paige's watch so hot?
1. Shaking, quick hand and other big V assistance
If a marketing campaign wants to be popular, it must first have a sentence of solgan, and the pig page incident was first initiated by the fast hand. At that time, the slogan was "pig page's tattoo, applause to the social people". It's said in the Jianghu that "northerners play fast hand, southerners play shaky voice". With the help of two platforms, it's hard to match this domineering slogan!
The popularity of social page in the fast hand is not an accident. After that, the communication on twitter, microblog and other platforms is definitely a planned communication. The following are two randomly selected buffeting big V's. it can be seen that the number of fans has exceeded 10000, and the number of video hits is 600000 +. They have a certain fan base, which is boosted by many big V's, naturally detonating the network.
2. Star talk
Star is the stimulant of the market and the booster of purchasing power. According to the data provided by tmall mart, the purchase volume of products endorsed by Fan Bingbing, delireba, Yang Mi and other popular female stars will increase by 2-10 times.
Piggy page's marketing is naturally inseparable from the help of stars. After the announcement of the big platforms such as fast hand and shaky tone, the star micro blog also responded to the trend, sending micro blogs one after another, influencing public opinion. Add fuel to this marketing event.
3. Virus transmission of animation fragments
"Pig's name" and "jumping mud pit" have made a stir for "pig page". In fact, the behavior of "learning pig's name" is not interesting in itself, but since then, there have been many big V's and marketing number forwarding, and young netizens like to follow the trend, which has contributed to imitating some irrational behaviors instead of becoming a reason for not falling behind. If you don't watch or learn, you will fall behind.
The story of piggy page, which is widely spread in social networks, does not need the audience to think too much, but it can guide the audience's mood fluctuation in the watching process. On the one hand, it can not be separated from a microblog copy with suspense left, on the other hand, it is also benefited from the editing effect that the video communicators can trigger the pop point at a proper time.
4. Fan base
All the marketing can't be separated from certain fans precipitation, otherwise who will pay! Piggy page has won a large number of fans in the world because of the high quality of animation, many children have fallen in love with her.
The minimalist animation style, humorous dialogue tone, and deeply educational story can not only enable preschool children to learn knowledge, but also enable children to form a good life habit from childhood. No wonder they are loved by children and their parents all over the world.