The death of the founder of Givenchy
4hw.com.cn: Recently, Hubert & middot; de & middot; Givenchy, founder of world famous luxury brand Givenchy, died at the age of 91. Givenchy founded a world famous luxury brand and entered the top 500 of the season. Let's take a look at the development history of this man and this brand.
Givenchy is a fashion brand from France. Its elegance, conciseness and elegance are the main characteristics of Givenchy. Givenchy first started with perfume as its main product, and then began to set foot in the skin care and make-up business. It ranked 411th in the 2006 top 500 world brands list compiled by world brand laboratory.
Hubert de Givenchy, the founder of Hubert de Givenchy, was born on February 21, 1927 in an art family in Beauvais, Normandy, France. He has shown his artistic talent since he was a child. At the age of 10, after visiting the clothing Museum of Paris World Expo, he decided to become a fashion designer. In 1945, when he was just a student in an art school, he began to practice in the studio of jnoques fath, followed by designers such as Robert Piquet, Lucien ldiong and ELSS Schiaparelli.
On February 2, 1952, he launched his first publication in Paris. In this fashion show, which is mainly made of white cotton cloth, supplemented by elegant embroidery and gorgeous beading, his creative talent amazed the people present. At the same time, it also established the image of Givenchy in the fashion industry. For decades the brand has been known for its' elegant style '.
Givenchy started his career in skin care and cosmetics in 1989, hoping to make all women more beautiful. Givenchy is committed to the design of men's gentlemen's clothing and mature and elegant women's wear, but has never stopped developing perfume, skin care and cosmetics products for women's beauty.
In 1927, Givenchy was born into a wealthy family in Beauvais, France. His father was a mine owner. The family did not agree with the young Givenchy's career in fashion, but hoped that he could become a lawyer. But Givenchy firmly decided his choice.
After graduating from Paris art school in 1945, Givenchy's first job in the fashion world was designing clothes for Jacques fath design office in Paris, and then Robert Piguet design office.
In 1946, he worked with Pierre Balmain and Christian Dior, assistant of Lucien Lelong, for the design office of Lucien Lelong.
From 1947 to 1951, she has been designing clothes for Elsa Schiaparelli.
In 1952, Givenchy founded the house of Givenchy, which became popular in Paris with its natural and exquisite style. Meanwhile, he named his first series Bettina graziani, a French supermodel. Simple cicada wing yarn top with cotton pleated skirt, fresh and bright.
In the 1950s, the perfect combination of Hollywood classic actress Audrey Hepburn and fashion designer Hubert de Givenchy created a popular story in the history of fashion. Among them, various black dresses in the film 'breakfast at Tiffany' were the most outstanding. In addition, Givenchy beauty inherits the exquisite French style, making pinpi always occupy a place in the beauty industry.
Balenciaga is seen by Givenchy as a mentor, although Givenchy has never worked for his design office.
In 1953, Givenchy began to design costumes for Hollywood movie stars, and was welcomed as never before.
Two world-famous women, Audrey Hepburn and Jackie Kennedy, represent Givenchy's classic design style: exquisite and elegant.
When Audrey and middot Hepburn appeared in the famous film Sabrina in her white dress, Givenchy began to get international attention. From 1953 to 1990s, Audrey middot Hepburn evening dress has always been the symbol and symbol of Givenchy's dress.
When President John F. Kennedy was assassinated, people noticed that the grieving Kennedy family were all dressed in Givenchy clothes. Jacqueline Kennedy ordered a Givenchy dress for the funeral and flew it from Paris. It is said that at that time, Givenchy's studio had the personal dress code of every female of Kennedy family.
In 1955, Givenchy began to design non matching women's wear, and introduced the orlon fiber (polyacrylonitrile short fiber) into women's high fashion.
In 1957, the L\'Interdit perfume to Audrey Hepburn promoted the brand to enter the perfume industry.
In 1982, Givenchy held a 30-year retrospective at the New York Institute of fashion technology.
In 1981, after being acquired by Veuve cliquot champagne, the parent company merged with Louis Vuitton in France.
In 1988, Givenchy transferred his business to LVMH group for financial reasons, but he was the chief designer of Givenchy design office in France until he retired in 1995.
In 1989, Givenchy beauty and swisscare for Givenchy were launched.
In 1992, Givenchy held a 40 year retrospective exhibition at Versailles Palace in Paris.
At the end of 1995, John Galliano, a British designer, took over as the chief designer of Givenchy's design office from bell's. In the first series designed for Givenchy, he added his luxurious evening dress design style to Givenchy's classic design, and injected a new sense of competition and innovation into the French high-end fashion industry.
In October 1996, Galliano transferred to Christian Dior's design office, where Gianfranco ferro took over as designer.
Then came the British designer Alexander McQueen, who designed the clothes at the 1997-1999 Givenchy fashion show.
Throughout the 1990s, the Givenchy brand (make-up / skin care / Fashion) struggled with embarrassment. Until Nicolas deGennes, the creative director of make-up, broke through the taboo with the color concept of "no rules, no restrictions", and combined with the color light technology, the brand was given a bright and dazzling new life, and the 4G mark became a modern representative again. At the same time, under the research and development of Givenchy spa, which mainly serves the top beauty center of luxury hotels, skin care series began to take the high-tech medical beauty route and gained the attention of the industry again.