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Oyo hotel has been accused by a large number of franchisees. Oyo hotel has encountered a crisis of t

Original title: Oyo Hotel encountered a crisis of trust, and a large number of franchisees complained that there were many routines

'everything that was agreed has changed!' Shenyang Oyo franchisee Mr. Wang muttered repeatedly in an interview with the reporter of Securities Daily. He couldn't figure out how his partnership with Oyo Hotel collapsed after the 'honeymoon period'.

Oyo hotel has entered the Chinese market since 2017, aiming at the hot sinking market in the current venture capital circle, and rapidly expanding franchise stores through the power of capital. In June 2019, Oyo Hotel launched the 2.0 model to provide the minimum income for hotel owners every month.

Zhu Lei, chief revenue officer of Oyo Hotel, said: "there are nearly 1 million individual hotels in China. These hotel owners operate their own real estate, but they don't know how to compete with other chain brands, so we provide revenue guarantee to hotel owners and help them operate."

Mr. Wang in Shenyang is one of the owners of the 1 million single hotels. In August 2019, the employees of Oyo Hotel Shenyang branch found Mr. Wang. The two sides had a good discussion and signed a cooperation agreement within one month. Unexpectedly, the contradiction began from then on.

Price control and innovation

In 2008, Mr. Wang opened a small hotel near Shenyang University, called Hongsheng Hotel, which covers an area of more than 400 square meters and has more than 20 rooms. At the peak, he can earn 450000 yuan a year. However, with the change of market environment, he found that the income of the hotel is getting worse year by year. At a time when he is at a loss, Oyo company entered his life.

In August 2019, the two sides began to contact and reached an agreement within one month. Oyo company promised Mr. Wang to ensure a minimum annual income of 300000 yuan, or 25000 yuan / month, and Mr. Wang handed over the pricing right and online operation right of the hotel to Oyo company. Since then, Hongsheng hotel has changed its name to Oyo Hongsheng Hotel, becoming one of many alliances of Oyo. He told the Securities Daily, "at that time, they promised not to develop other owners in this business district."

'after OTA (online travel platform) went online, I was stupid. Oyo has a unique price control system, which changes the original price of rooms with a price of more than 100 yuan and rooms with an original price of more than 50 yuan to a unified price of 28-31 yuan. There are also various discounts superimposed, with a minimum of 0.4 yuan / room night. " Mr. Wang said that although this price control model is unreasonable, the company promised to reveal the bottom, so it did not intervene too much.

At the same time, Oyo company has a "pull new" requirement for the original hotel owners. It needs to develop at least 5 individual guests every month and register as Oyo members through code scanning. Mr. Wang's Hotel originally had more than 2000 members, and all of them have been transferred to Oyo members in this form. " The company promised to attract a new member to give a subsidy of 5 yuan, which later rose to 8 yuan. We think it's very good. Large companies also have credibility. They not only expand their members, but also let the owners make money, killing two birds with one stone. " Mr. Wang said.

In addition, Oyo company asked Mr. Wang to pay more than 5000 yuan 'climbing payment' in the first month, 'this climbing payment is equivalent to a deposit. If the contract is terminated in advance, the money will not be refunded. It was not said to pay before signing the contract. Later, the amount of this payment was not high, so I paid it.'

In fact, at that time, Mr. Wang was also in a dilemma, 'if I don't join, other hotels will defeat me at a low price.'

The same feeling is also felt by Mr. Zhang in Fujian, 'the staff of Oyo company said that there are three hotels in my business district, and our family is the first choice. If I don't join, Oyo will find someone else, and my business will be affected.' Under the temptation of 'big companies', Mr. Zhang also compromised.

'everything has changed.'

After paying the climbing fee, trouble followed. In November 2019, Oyo operators sent an email to the owners, asking the hotels that failed to meet the minimum guarantee amount to reduce the minimum guarantee level, with a new 2.0 hotel operation compliance standard attached.

According to the new 2.0 hotel operation compliance standards obtained by the reporter of Securities Daily, Oyo Hotel puts forward requirements for the owner in nine aspects. If one aspect fails to meet the corresponding provisions, the corresponding amount needs to be deducted.

For example, if the cancellation rate of Ota orders in the current month (OTA includes but is not limited to Ctrip, eLong, flying pig, qunar, meituan, etc.) reaches 20%, deduct the minimum amount of 5000 yuan in the current month, and issue a warning to the hotel; If the negative rating rate of Ota orders in the current month is higher than 2.5%, the minimum amount of 3000 yuan will be deducted and a warning will be issued to the hotel.

'online is the sole management of Oyo company. Why should we be punished in the assessment?' Mr. Wang does not recognize the new rules, 'we have no right to participate in the pricing. The price of the room fluctuates every day according to big data. If a guest finds that the price is high at the time of reservation, he will cancel and reschedule. This is a very normal behavior. If the company deducts the owner's money because of the cancellation rate, and the owner can only stipulate that he is not allowed to check out after reservation, the bad evaluation rate will rise sharply. In any case, the owners suffer. "

Mr. Wang gave an extreme example to reporters. If someone places an order maliciously and frequently, and then cancels it, the owner needs to pay for this behavior.

At the same time, Mr. Wang found that there were four or five Oyo franchise stores around his hotel, all of which were ultra-low price models. " It is agreed that one business district will develop my family. As a result, it is now blooming everywhere. No matter how much other hotels priced, it is now 28-31 yuan. After the passenger flow was dispersed, the salesman of Oyo Shenyang branch came to talk to me about reducing the minimum amount, and everything that was agreed has changed. " He felt cheated.

Mr. Wang believes that Oyo's temporary addition of terms and reduction of the originally agreed minimum amount infringed on its own rights and interests. The people of Oyo company told him that they could go to see the contract. At this time, Mr. Wang realized that he had no original contract in his hand.

"There was a template when signing the contract. The contract with more than 10 pages was very long. They (Oyo) kept urging me to sign it quickly, but I didn't look at it carefully. At that time, only one contract was signed, and after signing the contract, they took it away and said to give me the electronic version later." Mr. Wang said that a few days later, he received a link in his email. When he clicked in, it was a very vague scanned copy of the contract. He didn't look at it carefully at that time.

'now look again and find that there is a provision in the contract: Party A (Mr. Wang) agrees and confirms that Party B (Oyo company) has the right to revise, modify, supplement and / or delete the contents of the standard terms of the cooperation agreement and the cooperation policy at any time and publish them through an electronic link.' Mr. Wang believes that this is an unequal treaty.

The validity of legal and effective electronic contract is the same as that of traditional paper contract. Zhao Ming, a lawyer of Beijing Zhongtong law firm, said in an interview with the Securities Daily that the scanned version of paper contract and electronic contract are two concepts. The scanned copy is equivalent to a copy. It is difficult to get the support of the court to file a lawsuit alone. For example, if the contract is true or false, the original can be identified. If the original is true, it can be used as evidence to identify the facts, and even if the scanned copy is identified as true, it can not be directly identified as evidence.

Oyo response: the owner's data is false

According to the reporter of Securities Daily, the owners of Oyo hotel have formed a number of national rights groups. Among them, the reporter joined a group of 498 people. Many owners published their monthly bills. One of the owners said, 'after the operation of the new regulations of Oyo Hotel, not only do they not make money, but also give Oyo 5000 yuan.' Another owner privately told reporters that because the people of Oyo company were also in the group, they had to deduct 5000 yuan as the minimum deposit after receiving the company's oral notice because they spoke fiercely in the group. "

For the above owner's statement, Oyo told the Securities Daily that based on the principle of long-term cooperation, in order to make the cooperation between the two sides more flexible in the face of changes in the market environment and maintain mutual benefit and win-win results, the model 2.0 cooperation agreement stipulates that the minimum amount can be adjusted to adapt to changes in the market environment on the premise of equal consultation between the two sides.

At the same time, the company said: 'in the more than seven months since its launch, the 2.0 model has been rapidly promoted throughout the country. In the course of operation, we found that the guaranteed amount of some cooperative hotels is inconsistent with the local market, and some dishonest owners will falsify the data, which will affect the long-term development of the hotel. For such hotels, we renegotiate with the owner on the minimum amount, negotiate on an equal footing and achieve mutual benefit. Regardless of cooperation or not, Oyo Hotel respects the judgment and choice of each owner and looks forward to working together with more hotel owners and growing together. "

In November 2017, Oyo Hotel entered the Chinese market and opened its first store in Shenzhen. Two years later, Zhu Lei said that more than 5000 hotels have signed Oyo Hotel 2.0 model in China, and there is a new signing hotel almost every half an hour. The company's goal is to sign 10000 hotels by the end of the year, and the average occupancy rate will be increased to 85%.

Behind the crazy expansion, it also brings some hidden worries. Some unnamed brokerage analysts believe that the Oyo model has disrupted the small hotel business in the original third and fourth tier cities, harming the rights and interests of some hotel owners while integrating resources. Franchisees are the cornerstone of the enterprise. When most of the management move forward, they should also look back.