Why did Apple return to CES high cold Apple start grounding gas
It is said that Apple will return to ces. Apple has been away for 30 years in CES, a heavy technology exhibition with a history of 51 years. Apple's return to CES has attracted the attention of the industry. It is reported that Apple will regain the topic of 'user privacy' again. At present, apple officials also revealed that Apple's return to CES is not to promote products, but to explore the company's position on consumer privacy.
At present, it is officially announced that Apple will return to ces2020 exhibition, which is also the first time Apple has reappeared at the conference since 1992. However, officials revealed that they only participated in the 'Chief Privacy Officer Roundtable' on January 7. Jenny & middot, senior director of Apple's privacy; Hovas will speak at the meeting. The discussion topics of this round table will focus on regulations, consumer privacy, etc.
Apple has not been involved in CES since jobs
In fact, Apple's disdain for exhibitions like CES is not news. Apple not only does not participate in CES, but also rarely participates in exhibitions such as MWC and IFA. This practice began in the era of jobs. According to their statements, this kind of exhibition has no real significance, and users just watch it.
In fact, Apple's annual press conference is not inferior to ces in terms of attention and influence. In particular, Apple's annual autumn press conference can be called a feast in the science and technology industry, covering all science and technology exhibitions in the limelight. So from this point of view, Apple really doesn't need to participate in CES.
Apple puts the experience on the apple store
Some people say that apple is very proud. In fact, this understanding is somewhat biased. Apple disdains to participate in CES, but spends more money on building its own offline store with good experience, because it is closer, more direct and more effective to users.
If you want to know about Apple and Apple's products, you can go to the app store near you, where there are apple products such as iPad, iPhone and MAC. More importantly, there are professional sales to communicate with you, relieve your worries and make you have a pleasant experience with new products.
After a long absence of nearly 30 years, apple returned to CES, but over the years, Apple has been participating in ces in another form. In fact, outside the CES venue last year, apple wrapped up huge advertisements of nearby hotels to publicize Apple's advertisements on user privacy, so as to express Apple's attention to user privacy.
In a huge advertisement near the CES site, apple wrote: 'what happens on your iPhone stays on your iPhone'.
Obviously, Apple's advertising slogan imitates the Las Vegas slogan 'what happens in Las Vegas, stays in Las Vegas', but it publicizes Apple's efforts to protect users' privacy. Apple's ad is very similar to its sustainable advertising in other countries.
The outdoor billboard also contains links to Apple's private web page. On the apple privacy page, the first message that comes into the eyes of users is' Apple products are designed to protect your privacy '.
Apple explained on this page how the face ID and touch ID fingerprint sensor information is saved on the mobile phone. For example, the touch ID and face ID data used to identify the user will be converted into mathematical expressions, encrypted, protected by secure enclave on the device, and cannot be accessed by IOS or applications. This data will not be stored on Apple servers or backed up to icloud.
Apple cut into CES from another angle
In addition to huge advertisements, derivatives companies of Apple products occupy about 10% of the seats at CES conference, and many companies will launch apps or systems related to apple. In addition, hundreds of manufacturers focusing on supporting IOS and MAC devices have launched their own products, a large part of which are accessories related to iPhone and iPad.
In addition, Apple's managers will also conduct research in the CES exhibition hall to determine the future technology and examine the competition pattern. Members of its supply chain team will also meet with parts manufacturers to purchase parts for future equipment.
It seems that Apple does not participate in CES, but cuts in from another angle. Its starting point is not 'proud', but more pragmatic. What do you think of this?