Recently, some netizens said that they could not share the link of today's headlines. After sharing, it will be automatically set to be visible to themselves. What's going on? Why does wechat block today's headlines?
Why wechat friends block today's headlines
At present, wechat and today's headlines have not been officially expressed.
Today's headline style and business model have been regarded by the media as "attacking everywhere" and "making enemies on all sides". If such blocking is indeed the official action of wechat, the competition between wechat and today's headlines is also turning from the dark to the obvious.
Before that, there had been disputes between Weibo, Zhihu and today's front page entry. There had been a series of conflicts, such as suspending the third-party interface of the front page from Weibo, signing 300 Zhihu big V from the front page, and forbidding users to log in to the microblog account from the front page.
At present, there are only four options for sharing headlines today: wechat personal, circle of friends, system sharing and copying links.
In this wave of content entrepreneurship that has lasted for at least three years, the WeChat public number has always been an important place and base for content entrepreneurs. With the passage of time and the change of users' habits, the overall opening rate and reading volume of wechat company has been regarded as encountering more and more serious challenges.
Tencent as a whole and today's headlines also have obvious competition in content.
In January 5th,'To be, which was held in Guangzhou, was the theme of the 2018 WeChat open class Pro version. Zhang Xiaolong, senior executive vice president of Tencent group and President of WeChat business group, introduced WeChat's next strategy: launching the WeChat public number APP, restoring appreciation function, and leaning towards appreciates the author and so on.
Meanwhile, Zhang Xiaolong revealed that the independent public number APP will support users to create, edit, publish and operate on the mobile phone end, which means that the threshold of public number creation is low, and users can create short content.
He said: 'we didn't release it because we didn't feel it was up to our expectations. We think it's a pity that such a mobile app should have been launched a long time ago. Now we have almost done this app. It may be released soon. '
At the same time, wechat is also accelerating the development and update of small programs, providing more operational cash flow tools for content entrepreneurs, especially for content entrepreneurs based on wechat ecology.
In fact, wechat has always had a clear management and governance direction for the circle of friends. For example, in the red envelope war of the Spring Festival, including today's headlines, the sharing of red envelopes on multiple platforms has been prohibited from turning into the circle of friends by wechat.