In recent days, many users of dominion found that dominion couldn't be opened. What's the matter? Is dominion music closed? Let's have a look with Xiaobian!
Why can't we use the music of domi
While the online music market has attracted many domestic tycoons to layout one after another, there are also platforms that have operated for many years to withdraw sadly. One of them is multi meter music, known as "the first share of music". SONOS, a smart audio brand, recently sent an email to users saying that it planned to terminate its business operations. Although up to now, dominion music has not made a positive voice on this matter, the reporter of Beijing business daily observed that dominion music has been losing money for many years in a row, and the number of users has also been decreasing. Although it has tried to transform and layout the fan economy and music performance, from the point of view of the planned termination of operation, this has not saved dominion music.
Stop music service indefinitely
SONOS mentioned in the email sent to users that "influenced by market factors, dominion music company plans to terminate the relevant business operation of dominion, the server will be off the shelf on February 28, 2018, and the music service will be stopped indefinitely, which will also cause you to be unable to continue to use dominion music on SONOS platform".
Reporters from Beijing business daily observed that the suspension of the operation of the multi meter music program seemed to have been premonitory before. Not only has the official Weibo of dominion music kept updating about 5 news every week, but it has not updated other news for nearly a month since a video was released at noon on February 9. In addition, on the eve of the Spring Festival this year, February 14, dominion music, which has been listed on the new third board for more than one year, issued a notice saying that it applied to terminate listing on the new third board.
At present, open the multi meter Music App and find that the platform can also play songs, but click all the songs lists of the app and open the discovery according to the "latest" label. The songs in the first place will be released on February 10, and the songs in the second place will be released before February 10, and before February 10, most of the time, there will be one or more new songs every day. At the same time, we can find that there is a problem in loading the website and the layout of the whole page has been disordered.
Looking back on the development of domi music, domi music has had brilliant moments. Unlike other online music platforms, which started from PC, the multi meter music platform, which was established in 2009, chose to start from mobile. At the beginning of its establishment, smart phones in China were still in their infancy, and Symbian system was more popular. Therefore, the first version of the development of multi meter music was suitable for Symbian, and then Android client was developed in 2010. With the rapid development of smart phones, multi meter music, which takes the lead in the mobile Internet, has also gained many users. In 2013, it announced that it had 150 million cumulative users.
At that time, the rapid development of multi meter music also attracted a lot of capital attention. In 2011, dominion music won a round a investment of 19 million yuan in A8 music. Only one year later, it completed a round B financing of 3 million US dollars invested by Huayi Brothers. Then in 2014-2016, dominion music again completed round C, round D and round D + financing, with three times of financing amount exceeding 300 million yuan. In addition to A8 music and Huayi Brothers previously invested, the investor also increased Jinchang investment, rock capital and light media. It is worth noting that in September 2016, dominion online, the operating company of dominion music, officially announced that it had obtained the listing letter of the new third board. Since there were no other music platforms in China at that time, dominion music became the 'first share of music' in China.
However, the former "music first share" has now been announced that it plans to stop operation. This news has attracted wide attention in the industry, but also exposed the problems behind the multi meter music.
Loss of performance and copyright
Now, dominion music has chosen to leave the arena, and its business situation cannot be ignored. While the platform obtains the title of "music first share", which has great communication power and influence, it also makes the operation situation of dominion music for many years synchronous and transparent to the outside world.
According to the previous announcement, dominion online had made a loss in 2014-2015 before the new third board listing, and it was still in the state of decreasing main business income and expanding loss scale. Data shows that in 2014 and 2015, the main business income of multi meter music was 32.4337 million yuan and 26.0754 million yuan respectively, and the net profit was - 43.9995 million yuan and - 57.6674 million yuan respectively.
After listing the new third board, Duomi online is still in the position of losing money. In 2016, the operating revenue realized by dominion online decreased by 8.72% year-on-year, and the net profit attributable to the shareholders of the listed company was - 27 million yuan, and the scale of loss was smaller than that in 2015. However, since 2017, the scale of loss of dominion online has expanded. According to the 2017 half year report, the net profit attributable to shareholders of listed companies of dominion online is - 34.768 million yuan, an increase of about 10 million yuan compared with - 23.388 million yuan in the same period of last year.
In the face of years of losses, industry commentator Wang Yi said, "in terms of the entire online music market environment, due to the multiple growth of copyright fees, only a few music platforms like players make profits or claim profits, and the loss of music platforms is also a common phenomenon. '
In addition to the loss of performance, the copyright of multi meter music has also been criticized by users. With the issuance of the "strictest copyright order", the "free lunch" phase of the online music market ended. In order to obtain high-quality copyright, online music platforms began to compete fiercely, and the price of copyright also increased. In this context, as early as 2016, many users have reported that 'more and more authentic songs are off the shelf in multi meter music, and many classic songs are all vacant'.
At present, we can find that although there are famous singers such as Wang Fei, Deng Ziqi, Zhang Liangying and Lin Junjie on the list, there are few songs in the list. Among them, Lin Junjie's list only has a song "moving every moment", Wang Fei's list only has a song "asking the West and the East". In addition, there is no way to search the works of Zhou Jielun, Lin Yujia and other singers on the platform.
In an interview with relevant media last year, the executives of doMy music said that the copyright could not be bought. The lack of copyright has become one of the key factors for the loss of a large number of users. Data shows that when dominion music got the new third board listing letter in 2016, the number of users of dominion music exceeded 400 million, ranking fifth among all online music platforms in 2015, with about 10 million daily active people. However, in July 2017, only 3.97 million yuan was left in the monthly life of multi meter music, which was quite different from that of 217 million yuan of kugou music, 205 million yuan of QQ music and 107 million yuan of KuWo music at that time.
In fact, multi meter music has tried to transform to improve its competitiveness. Based on its user, technology and operation experience, in addition to providing Internet value-added services such as music audio-visual services, Dominic music also further expanded the pan entertainment music industry, and aimed at the fan economy, launched the fan interaction platform, i-pu, in 2015. Since then, I have also cooperated with "Korean gold record", "music billboard" and so on, and attracted the attention of a large number of users, becoming one of the more competitive platforms in the market at that time. In addition, multi meter music also arranged offline performances and officially launched the offline music performance brand "live4live scream live" in April 2017, in which 12 concerts were held in the first half of 2017.
From the actual situation, the transformation effect of multi meter music is still limited. Not only did the incident of "music billboard united with puppet attack fraud" appear in my attack, which resulted in serious damage to public praise. In addition, according to the 2017 semiannual report of dominion online, in the reporting period, dominion online obtained a total business income of 8.63 million yuan, including 3.4032 million yuan of value-added service income of the platform for dominion music and 5.2273 million yuan of income from music performance business, mainly from the sales income of concert tickets. Although the revenue of music performance business exceeds the revenue of value-added services of multi meter music platform, the main business cost also increased by 9.1954 million yuan compared with the same period of last year, which is mainly caused by a large number of artist cost, venue cost and production cost of concert business.
At this stage, when the multi meter music was out of service, the news that "due to some force majeure factors, I want to stop operation" came out. Li Xinyu, an industry analyst, believes that in fact, the lack of copyright is a very important factor in the subsequent decline of the development of multi meter music, and multi meter music is difficult to have sufficient funds to fill the copyright loophole. "When users choose an online music platform, they certainly don't want to be a platform where many high-quality songs can't be played, but QQ music, which is at the forefront of the current market Platforms such as cool dog music or Ali music are backed by Tencent and Ali, which have strong financial strength. It's difficult for multi meter music to compete with them. Although exclusive copyright is being stopped in the market at present, if you want to obtain authorization from other platforms, the relevant fees are not a small number. '