It's not news that online music websites are closed, it's just that music lovers have fewer places to listen to music. As one of the leaders of online music, dominion music announced its indefinite suspension of music services on February 28, 2018.
Stop music service indefinitely
SONOS mentioned in the email sent to users that "affected by market factors, dominion music company plans to terminate the relevant business operation of dominion, and the server will be off the shelf on February 28, 2018, and the music service will be stopped indefinitely, which will also cause you to be unable to continue to use dominion music on SONOS platform".
At present, open the multi meter Music App and find that the platform can also play songs, but click all the songs lists of the app and open the discovery according to the "latest" label. The songs in the first place will be released on February 10, and the songs in the second place will be released before February 10, and before February 10, most of the time, there will be one or more new songs every day. At the same time, we can find that there is a problem in loading the website and the layout of the whole page has been disordered.
It can be seen from the query of qizha Mao that Beijing dominion Online Technology Co., Ltd. was founded in 2010. The legal person of the company is Liu Xiaosong. With the rapid development of smart phones, dominion music, which takes the lead in the mobile Internet, has also gained many users. In 2013, it announced that there are 150 million cumulative users.
At that time, the rapid development of multi meter music also attracted a lot of capital attention. In 2011, dominion music won a round a investment of 19 million yuan from A8 music, and only one year later, Huayi Brothers completed a round B financing of 3 million dollars. Subsequently, in 2014-2016, Dominic music again completed round C, round D and round D + financing, with three times of financing amount exceeding 300 million yuan. In addition to A8 music and Huayi Brothers previously invested, investors also increased Jinchang investment, rock capital and light media.
In September 2016, dominion online, the operating company of dominion music, officially announced that it had obtained the listing letter of the new third board. Since there were no other music platforms in China at that time, dominion music became the 'first share of music' in China.
However, the former "music first share" is now exposed as planned to stop operation. This news has aroused wide attention in the industry, but also exposed the problems behind multi meter music.
Loss of performance and copyright
Now, Dominic music has chosen to leave the show. We can't help mentioning its operation. According to the previous announcement, dominion online had made a loss in 2014-2015 before the new third board listing, and it was still in the state of gradual decrease of main business income and continuous expansion of loss scale. Data shows that in 2014 and 2015, the main business income of multi meter music was 32.4337 million yuan and 26.0754 million yuan respectively, and the net profit was - 43.9995 million yuan and - 57.6674 million yuan respectively.
After listing the new third board, Duomi online is still in the position of losing money. In 2016, the operating revenue realized by dominion online decreased by 8.72% year-on-year, and the net profit attributable to the shareholders of the listed company was - 27 million yuan, and the scale of loss was smaller than that in 2015. However, since 2017, the scale of loss of dominion online has expanded. According to the 2017 half year report, the net profit attributable to shareholders of listed companies of dominion online is - 34.768 million yuan, an increase of about 10 million yuan from - 23.388 million yuan in the same period of last year.
In addition to the loss of performance, the copyright of multi meter music has also been criticized by users. With the issuance of the "strictest copyright order", the online music market has ended the stage of "free lunch". In order to obtain high-quality copyright, online music platforms are also competing fiercely, and the price of copyright is also rising. In this context, as early as 2016, many users have reported that 'more and more authentic songs are off the shelf in multi meter music, and many classic songs are all vacant'.
Limited effect of transformation
In fact, multi meter music has tried to transform to improve its competitiveness. Based on its user, technology and operation experience, in addition to providing Internet value-added services such as music audio-visual services, Dominic music also further expanded the pan entertainment music industry, and aimed at the fan economy, launched the fan interaction platform, i-pu, in 2015. Since then, I have also cooperated with "Korean gold record", "music billboard" and so on, and attracted the attention of a large number of users, becoming one of the more competitive platforms in the market at that time. In addition, multi meter music also arranged offline performances and officially launched the offline music performance brand "live4live scream live" in April 2017, in which 12 concerts were held in the first half of 2017.
From the actual situation, the transformation effect of multi meter music is still limited. According to the 2017 semiannual report of dominion online, although the revenue of music performance business exceeds the revenue of value-added services of dominion music platform, the main business cost also increased by 9.1954 million yuan compared with the same period of last year, mainly due to a large number of artist cost, venue cost and production cost of concert business.
At this stage, when the multi meter music was exposed to be out of service, the news that "due to some force majeure factors, I want to stop operation" was also sent out.