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When does meituan taxi go online? In which cities is meituan taxi implemented

It is reported that meituan's taxi is not a temporary decision. Meituan has been preparing for the taxi industry for a long time, not a temporary decision. Meituan's taxi will officially land in seven cities across the country on March 16, in parallel with the fierce competition of didi taxi. I wonder if it will cause a new round of price competition?

Meituan taxi time

Now, it's not a secret for meituan to enter the online car Hailing industry. After a long time of preparation, meituan taxi seems to be officially launched soon.

According to a person familiar with the matter, meituan taxi will be officially launched on March 16. The first cities to experience the service are Beijing, Shanghai, Chengdu, Hangzhou, Wenzhou, Fuzhou and Xiamen.

This means that meituan taxi has won the network car license of seven cities. At present, it is known that meituan taxi has successively obtained the "network reservation taxi business license" in Nanjing and Shanghai.

At present, meituan has not responded to this rumor. In fact, in order to enter the taxi industry, meituan has been preparing for a long time.

Meituan's journey

February 14, 2017, Valentine's day, is the beginning of this' travel war '.

On the same day, meituan taxi went online in a low-key manner in Nanjing. Cheng Wei, founder and CEO of didi travel, had dinner with Wang Xing, CEO of meituan reviews. Cheng Wei said he didn't know Wang Xing was doing it at that time, and Wang Xing didn't mention it at all. I didn't know it until I read the news after dinner. Since then, it is difficult to capture the dynamics of meituan taxi in public reports.

Until December 1, Wang Xing announced that the company would adjust its organizational structure through an internal letter. In the future, it will focus on the four lbs scenes of store, home, travel and travel, and set up a special travel business department. The new battlefields defined internally cover two first tier cities, namely Beijing and Shanghai, as well as second tier cities such as Chengdu, Hangzhou, Fuzhou, Wenzhou and Xiamen Big, come on.

Around December 20, meituan reviews has recruited travel related personnel in the newly opened cities, including 'meituan travel test and Development Engineer', 'meituan travel data analyst' and other positions. At present, there are more than 200 people in the travel business department, led by Wang Huiwen, the second leader of meituan.

On December 3, Wangxing, CEO of meituan reviews, quietly left Jinyi Inn and took Wang Huiwen, who is in charge of the new retail and travel business, to another meaningful restaurant after 10 minutes of clamour at dinglei's Wuzhen restaurant. There are Mobi Wang Xiaofeng, Wang Xing's personal investment who wants to make online car Hailing, and didi Chengwei, who is in charge of the Bund takeout business.

After 10 months of pilot in Nanjing, on December 28, meituan taxi officially launched the taxi entrance on meituan app in 7 cities across the country. The seven cities include Beijing, Shanghai, Chengdu, Hangzhou, Wenzhou, Fuzhou and Xiamen. In these seven cities, meituan launched the "meituan taxi user registration" activity. According to the registration information of meituan taxi Beijing station, "when the number of registered passengers reaches 200000, it will start immediately, and the first 50000 registered passengers will receive 0% of the total.".

It is worth noting that in order to attract more drivers to become the owners of meituan taxi platform, meituan also launched a zero draw welfare for them: after the drivers successfully registered as the owners of meituan taxi platform, they can receive the "zero draw" welfare three months after the opening of the city, but only limited to the top 50000. As you know, meituan taxi driver's smoking in Nanjing was 8%, while Didi's was 20%.

At the beginning of this year, more than 200000 people signed up for meituan taxi station in Beijing, and it will officially land in Beijing on January 12. Users can experience one cent. However, things didn't go smoothly as expected. Later, the Beijing Municipal Transportation Department, together with relevant departments, interviewed the person in charge of meituan's taxi about the fact that meituan has not yet gone through the relevant licensing procedures, and stressed that it should carry out the online car Hailing business service in Beijing according to the laws and regulations after the procedures are completed.

Can the price war start again?

Maybe someone will ask, didi and meituan exhibition open a new round of price war?

The last thing we want to see the start of the money burning war is the investors behind the two sides, especially Tencent, Didi's and meituan's common shareholder. Ma Huateng also failed to prevent the situation of left-hand and right-hand exchanges. In fact, Tencent wanted to add $2 billion to the financing of meituan's comments on the condition that meituan didn't do the taxi business, but Wang Xing finally refused.

Cheng Wei said that he once asked Wang Xing, the founder of meituan, why he wanted to enter the online car Hailing industry. Wang Xing didn't say any other grandiose reasons. He said frankly, "I'm trying." I believe Wang Xing didn't lie. He really just wanted to try. What kind of ending meituan's travel could achieve? He didn't have full confidence.

In fact, meituan taxi is more about improving its own ecosystem than its industrial layout. Moreover, meituan's access to the online car Hailing market is not as easy as we thought. According to the management method of online car hailing, meituan needs to talk from one city to another to obtain access qualification (i.e. license plate). It is not easy for monopolists like didi to obtain access, let alone meituan. At the same time, the government that has experienced the "hundred car war" knows that the price war will inevitably touch the interests of taxis, causing market fluctuations, and is unlikely to fight for the two giants again The opportunity for a price war as fierce as it was then.

In addition, in the face of a strong opponent Didi, meituan taxi is not easy to get a share. Just a year ago, Cheng Wei said, "we tell the world that China's home game is over, and didi will play away. '

For Didi, it has survived the "hundred car war" and holds 87% market share. It will never hope that the core business will rise again. Recently, in an interview with Caijing, Cheng Wei focused more on driverless driving and internationalization than on the domestic market. The importance of driverless driving in his mind is 10 times higher than that of local competition, and if he fails in internationalization, it will be attributed to the failure of strategy.

In the depth of strategy, Didi will reach out to the global competition with Uber, and conceive full competition and cooperation with Google and Tesla in the field of driverless, and finally build the future transportation and automobile system.

Therefore, in a foreseeable period of time, the city where meituan taxi is located will trigger a round of price war, but the scale will be much smaller, and it is impossible to see the crazy subsidy phenomenon before. Meituan and didi will eventually go a different way, one for China and one for the world. Many business tycoons also said: the era of price war has passed, and the real business way is to fight for services in the future.

If the latest news is true, meituan seems to have reached an agreement with relevant departments in various cities. So, what are the facts? What will didi do about it? We will all see.