Original title: the post-80s deputy county magistrate sold grilled chicken, 30000 a week! Praised by the official blog of the people's daily
Recently, the post-80s deputy magistrate of Jinan, Shandong Province, was on fire. He sold grilled chicken videos in 32 seconds all over the network and sold half a year in half a day. The account named 'Wang Xiaoshuai of the Yellow River' released a video with goods, but what he sold was not cosmetics, but a good thing in his hometown -- Shanghe Royal grilled chicken.
It is reported that Wang Shuai, deputy county magistrate of Shanghe County, Jinan, Shandong Province, is a post-80s doctor county magistrate.
The deputy county magistrate is very grounded, proficient in network language, and golden sentences appear frequently in half a minute:
'Too good to breathe & hellip& hellip;'
'it's only 800 years away from the millennium old store & hellip& hellip;'
'Royal feeling, the prince can enjoy & hellip& hellip;'
This 32 second 'online chicken eating' video is far more popular than Wang Shuai and his colleagues' expectations. Wang Shuai himself is expected to sell about 2000 grilled chickens.
Facts have proved that he far underestimated his carrying capacity and sold more than 6000 grilled chickens that afternoon.
More than 30000 grilled chickens were sold in a week
'here comes your devil! Today, the first delicious grilled chicken in Shanghe County: Royal grilled chicken! " In the video, Wang Shuai puts on gloves and eats chicken. The plate with grilled chicken soon bottoms out. " I buy "amazing" and "buy it" & hellip& hellip; A series of online popular words are handy and full of joy.
The video was released on December 24, 2019 and became popular. In a week, the number of views of a single video on the short video platform has exceeded 3 million, and 10000 grilled chickens have been sold, totaling more than 30000. This is about half a year's sales of Royal grilled chicken under normal circumstances. Now the supply of goods is very tight.
"Lao Wang, you're angry!" Many colleagues and friends recently met with this sentence. Wang Shuai said, 'there are many people asking my lover if this is your husband.' After watching the video, many netizens praised Wang Shuai and thought that the deputy county magistrate was very grounded and powerful.
In the face of these, Wang Shuai was very calm. " There are also different voices on the Internet. Some people say I don't work hard and should catch big projects. Others doubt that I'm making a show. " Wang Shuai said, I hope you don't pay attention to individuals and pay more attention to Shanghe and its products.
The 2-minute video was recorded for 5 hours
How was this online video made? According to the plan, the video was supposed to be shot by the post-90s mayor and the director of the village committee. As a result, Wang Shuai was temporarily 'caught'. Wang Shuai is a post-80s generation. After graduation, he worked at the Shandong Academy of Sciences. In October 2018, he went to Shanghe County as a temporary deputy county magistrate in charge of trade and economy.
"What we usually do is intelligence strategy research. As a think tank in the province, our main research directions are artificial intelligence and big data." Wang Shuai, who often wears a shirt and suit, looks more serious. He usually likes to watch works in science and technology.
After entering the studio, he was told that the shooting theme was to imitate Li Jiaqi and challenge the big stomach king. " I've never seen Li Jiaqi's video. " Wang Shuai studied with his mobile phone for a long time.
Because it's too serious, I can only remake it again and again. Several hours later, Wang Shuai gradually found his state. Four short videos were taken that day. The total time was about 2 minutes, but they were recorded for 5 hours. The 10 grilled chickens at the scene were also swept away. " In fact, some of them were remade when they started eating, and four of them were completely eaten. " Wang Shuai said.
It was broadcast live for 20 minutes and sold more than 600000 yuan
Previously, live broadcasting with goods has been common in Shanghe. Shanghe county is one of the first 12 pilot counties of "village broadcasting plan" in Shandong Province and the only pilot county of Taobao village broadcasting in Jinan. Up to now, 20 large-scale live broadcasting activities have been held in Shanghe County, and the highest number of online people has reached 1.3 million.
In January 2019, Chen Xiaodong, deputy county magistrate of Shanghe County, sold Shanghe New Year's products online, becoming the first deputy county magistrate in Shandong Province to taste "online Red". The "Dongdong county magistrate" also set a live broadcast sales record of "selling 100 melons in 10 seconds" and "one hour sales exceeded 200000".
Wang Shuai also only then began to contact the live broadcast with goods. At the beginning of the live broadcast, Wang Shuai felt like a wooden man. He couldn't open his mouth. He just said 'delicious'. However, in order to drive sales, Wang Shuai gives full play to his expertise in the field of big data. After each live broadcast, he will compare and study why others are angry; Analyze the online sales data: how big watermelon is the best to sell and how to package it & hellip& hellip; At the same time, carefully study the attributes and advantages of local products.
In August 2019, at the China Taobao village Summit Forum, Wang Shuai made a special public welfare and poverty alleviation live broadcast for Shanghe County in a popular live broadcast room. It was broadcast for 20 minutes, with more than 20000 orders and sales of more than 600000 yuan.
In 11 months, the live broadcast of the whole county brought more than 3 million yuan of goods
The reporter learned that there are more than 200 kinds of pollution-free agricultural products, green food, organic agricultural products and geographical indication products of agricultural products in Shanghe, most of which are only well-known locally. " In the mobile Internet era, especially in the 5g era, new technologies will bring changes to shopping methods. " Wang Shuai believes that commodity sales should rely on new means. At present, village broadcasting is a good stage to promote products.
However, there are many problems in the village broadcasting plan. Wang Shuai, for example, said that it is difficult for farmers to adapt to this form without technology. In the process of promoting live selling, farmers can't keep up with the changes, delivery time, cycle and quality. At present, Shanghe county has formed a systematic training system, which has trained more than 200 people and trained more than 40 online anchor.
"We usually broadcast live in some activities with large traffic. But many villages have few fans and traffic. " Wang Shuai said that as a deputy county magistrate, participating in the live broadcast and carrying goods can promote Shanghe's products on the one hand, and play a publicity and driving role in village broadcasting on the other hand.
According to the data of Shanghe County Business Information Center, as of November 2019, the commodity transaction amount of Shanghe county has reached more than 3 million yuan only by means of live broadcasting with goods, and indirectly driven the brand re purchase to more than 10 million yuan. In 2019, the network sales of Shanghe county has reached 400 million yuan, an increase of 13% over the previous year.
In the current Internet era, such a county magistrate who is close to the people can use short videos to close the relationship with the people, drive the sale of local specialties and stimulate the local economy. I have to say, good! Netizens have expressed their support and very much recognized the post-80s county magistrate who is close to the people.
Source: beiwanxin visual comprehensive safety net Dazhong daily