By 2020, the magnificent Forbidden City has officially turned 600. New exhibitions, new cultural innovations and new data have been released in a hurry. In the first half of this year, "Han Xizai's banquet picture" will be the first to show its face. Subsequently, exhibitions such as "eternal romantic figures - Su Shi's theme calligraphy and painting special exhibition", "China and Versailles Exhibition" and "the 600 year exhibition of the completion of the Forbidden City" will also be unveiled one by one.
The national treasure will appear again after a few years. It will not only show its appearance, but also show its' connotation '- new interpretations and new research achievements in recent years will also be revealed at the same time. Wang Xudong, President of the National Palace Museum, said bluntly that the "explosion of money" is unpredictable, but the National Palace Museum should say no to the "treasure donation" exhibition. In the future, it will pay more attention to academic support, try its best to avoid the audience coming to the National Palace Museum to "visit here", and hope that they will understand the exhibition. He said: "so far, nearly 5% of the cultural relics on display in the Forbidden City are in the museum. Through research, the museum will design some special exhibitions to let more cultural relics come out. "
The "Ceramics Museum" reopened in the Wu Ying hall
In the year of Daqing, the exhibition themes held by the Forbidden City cover many themes, such as ancient architecture, special calligraphy and painting, ancient artifacts, Chinese and foreign civilization and so on. Among them, "the 600 year exhibition of the completion of the Forbidden City" will introduce the changes in the city in the past 600 years through key events such as the repair, transformation and protection of the Forbidden City, based on more than 20 key years in the time axis in the past 600 years. " The "Ceramic Museum" will reopen in the Wu Ying hall. Taking the development history of Chinese ceramics as the outline, it will show the continuous development process of Chinese ceramics for 8000 years. After the transformation, the number of cultural relics will increase from 400 to 1000.
It is expected that in the first half of this year, the "past life - Exhibition of ancient figure paintings collected by the Forbidden City Museum" will select the best works of the Forbidden City collection to show the development of figure paintings from the Eastern Jin, the southern and Northern Dynasties to the Ming and Qing Dynasties. Han Xizai's banquet picture will appear. " The "special exhibition of Su Shi's theme calligraphy and painting", an ancient romantic figure, mainly shows Su Shi's artistic attainments and personality style, and its influence on later generations. In addition, the "China and Versailles Exhibition" will combine the exquisite cultural relics of the French court, missionaries and envoys collected in the Forbidden City to restore a grand cultural and artistic occasion between China and France in the 18th century.
The popular version of 'academic model' will become a common feature of these new exhibitions. " Tell the story behind it and reflect the material and spiritual life of people in different times. " Wang Xudong said.
"Come to the exhibition, please have a reserve"
Will so many heavy weapons trigger a new round of 'forbidden city run', or even the embarrassment of 'waiting in line for two hours and only looking at it'? Wang Xudong replied, 'we don't pursue & lsquo; Popular & rsquo;, Because it's unpredictable. "
The Forbidden City is trying to disperse passenger flow digitally. " We hope that more viewers can slowly appreciate the cultural relics. " Wang Xudong said that the Forbidden City will update its official website on a monthly basis and publish new high-definition pictures of cultural relics. At the same time, through the 'resurrection' of cultural relics through modern technology, the audience can experience the visit. Today, the picture of the river during the Qingming Festival has launched relevant products and toured the whole country.
Next, the cultural relics and ancient buildings of the Forbidden City will be digitized as soon as possible. " We don't want the audience to just enjoy queuing. " Wang Xudong gives advice to the audience. If you want to come to the exhibition, you must have reserves to see it. " We hope that people will understand culture through tourism, nourish tourists with culture, and let everyone who visits the Forbidden City Exhibition have real harvest. "
Teenagers will enjoy more customization of the Forbidden City
The Shenwu gate of the Forbidden City is diagonally opposite to the gate, and the dagaoxuan hall, which has been closed, is expected to open this year. Wang Xudong said that with the deepening of understanding, the opening mode will also change. There will be no night show. It will be mainly used as a place for academic discussion and open to experts and scholars. At the same time, youth activities will be held regularly.
In the 600 years of the Forbidden City, the 'preference' gained by teenagers is not only in the dagaoxuan hall. This summer, 'oasis action -- 600 primary school students enter the Forbidden City' cultural public welfare activity, 'memory of the Forbidden City & middot; Context 600 years - 600 middle school students from both sides of the Taiwan Strait, Hong Kong and Macao will enter the Forbidden City for "cultural exchange public welfare activities" and the Forbidden City couplet theme calligraphy competition. The Forbidden City will widely issue "invitation letters" in the hope that children can feel the charm of traditional culture, broaden their knowledge horizons, stimulate patriotic enthusiasm and enhance their cultural self-confidence.
Among a series of books about the Forbidden City to be published soon, there is also "I'm going to the Forbidden City" specially designed for teenagers. In addition, the TV series "the Forbidden City is like a dream", the TV documentary "the Forbidden City", the third season of the cultural season program "Shangxin & middot; the Forbidden City", and the large-scale epic drama "the Forbidden City" will also be produced one after another this year.
Cultural innovations such as the Purple Forbidden accompanying cup have been launched one after another
On New Year's day in 2020, the Forbidden City will celebrate its 600th anniversary. Shangxin has become a key word. The first new year's film "new year in the Forbidden City" premiered, the forbidden accompanying cup launched by Jiaolou coffee in the Forbidden City came on the market, and new drinks such as "Ping An Yugui latte" and "firecracker Caramel Latte" were unveiled.
Traditional culture is hidden in the new fashionable 'greeting gifts'. Last year's popular coffee shop, Jiaolou coffee of the Forbidden City, launched a new cultural and creative accompanying cup, wearing a red waist seal. The designer said that the color chose the red of the palace wall of the Forbidden City. The gold on the cup comes from the golden painted Yunlong throne in the Taihe hall. Even in the new drinks, there are stories in the palace. The "diplomatic banquet" in the Baohe palace, the "family banquet" in the Qianqing palace, and the "tribute fruit" that the emperor ate first after he got up in the new year began one after another.
Reading the Forbidden City
'gong Fen' has the largest audience of young women
On the evening of new year's day, the Palace Museum released the big data of visitors in 2019: the total number of visitors received in the whole year reached 19.336275, a year-on-year increase of 10%.
According to age statistics, there are 2.65 million visitors under the age of 20, accounting for 15%; 3.52 million visitors aged 20 to 30; The audience aged 30 to 40 is the largest, with a total of 3.72 million people. Young audiences under the age of 40 accounted for 56%. The post-80s, post-90s and post-00s have become the 'main force' of the visit. It is worth mentioning that in 2019, 81 viewers are over 100 years old.
Compared with the male audience, the female audience in the palace is more, accounting for 44% and 56% respectively.
Interestingly, although it is located in Beijing, from the perspective of geographical distribution, Beijing, the top five provinces of audience origin, is not on the list. The top five were 1.54 million person times in Shandong, 1.5 million person times in Hebei, 1.28 million person times in Henan, 1.14 million person times in Jiangsu and 860000 person times in Sichuan. However, Beijingers' enthusiasm for the Forbidden City is increasing. In 2019, the number of tourists in Beijing reached 810000, a year-on-year increase of double.
In addition, last year, the Forbidden City received 1.06 million foreign visitors, accounting for 5% of the total annual visitors.
Hit the highest line of passenger flow 111 days a year
In 2019, the total number of days for the Forbidden City to implement flow restriction measures of 80000 person times per day will be 111. It is 76 days in 2018, 52 days in 2017, 47 days in 2016 and 32 days in 2015.
Summer vacation has become a time of intensive current limitation. In July 2019, the Forbidden City has no flow restriction for only one day and only three days in August. The Forbidden City said that this shows that schools and families are more and more enthusiastic to lead teenagers to visit museums. In late November, the snow scene of the Forbidden City attracted a large number of visitors, and there was a rare off-season flow restriction day.
According to the statistics of audience data recorded in archives, the Forbidden City has received 456146658 visitors from 1949 to 2019 (70 years).