On January 1, the ratings war report of the New Year party held by major satellite TV was officially released. According to kuyun eye, Hunan Satellite TV's live attention and market share rank first among other satellite TV.
The data show that from 19:00 to 24:00 on December 31, Hunan Satellite TV, which ranks first in the channel, achieved a live broadcast attention of 3.4293% and a market share of 15.9786%; In second place is CCTV, with live attention and market share reaching 3.2068% and 14.9416% respectively; In the third place is Oriental satellite TV, in which the live broadcast attention is 1.2885% and the market share is 6.0037%. Since then, Jiangsu Satellite TV, Beijing Satellite TV and Zhejiang satellite TV have been ranked at the bottom.
The New Year party has become one of the important battlefields of major satellite TV. In order to achieve higher viewing performance, major satellite TV have also made some efforts in guest invitation, program arrangement, broadcasting form and so on. However, from the broadcast effect of the new year's party, although it has received high attention from the audience, and at the same time, dance beauty and stage background design have also achieved high recognition, it is still inevitable that there are voices such as lack of new ideas, which also means that there is still room for further development of the new year's party.