There are over 600 million game users in China. According to the latest data, the total number of game users in China climbed to 626 million in 2018, and the revenue of China's game market increased nearly 10 times compared with 10 years ago, up to 214.44 billion yuan. As a product that can meet people's entertainment, leisure, communication and virtual achievements, games have achieved rapid expansion in China thanks to the rapid development of the Internet in recent years. The scale of China's game market has exceeded 200 billion yuan. In the future, with the further development of China's Internet and the improvement of the level of self-developed games, China's game industry will maintain a rapid development trend and become one of the important entertainment and leisure activities of residents.
From the perspective of user scale, with the development of China's game industry and the development of various game types, the audience continues to expand. At the same time, the game publicity and promotion efforts have increased, attracting many users. At present, the main user group of MoBa games is youth, but in chess and card games, the participation of middle-aged and elderly groups is high. According to GPC data, the scale of game users in China maintained a stable growth from 2010 to 2018, only 196 million in 2010 and 626 million in 2018.
Surprisingly, there are nearly 300 million female game players in China, almost catching up with the number of male players. With the development of China's game industry, the types of games have increased, the number of games that are less competitive and more entertaining has increased, the audience has further expanded, and female users have gradually become an important group. After 2010, especially with the large-scale application of 4G, China's game market has gradually entered a stage of in-depth development. Female users are becoming an increasingly important consumer group in the game market, improving the growth space of China's game market. According to the data of the game working committee, the consumption scale of female users in China's game market in 2018 was 49.04 billion yuan, a year-on-year increase of 13.8%. In 2018, the number of female users in China's game market was 290 million, a year-on-year increase of 11.5%.