According to the latest statistics of the Ministry of Commerce, from New Year's Eve to the first six days of the first month, the sales volume of retail and catering enterprises in China exceeded 900 billion yuan for the first time, about 926 billion yuan, an increase of 10.2% over last year's Spring Festival Golden Week. Different from the previous years, people (58.000, - 0.57, - 0.97%) are more and more interested in tourism, movie watching and other festivals. Tourism has become a "New Year's custom" and the box office of Spring Festival films has reached a new high.
So, which people like to spend money the most? Which people make a lot of money through the Spring Festival?
The most expensive city in Spring Festival
According to China UnionPay network data, the amount of shopping transactions increased by 39.2% year on year during the Spring Festival, CCTV finance and economics reported. Among them, the top five cities are Beijing, Shanghai, Shenzhen, Guangzhou and Zhengzhou.
Besides shopping, eating is the theme of Spring Festival holiday. Data shows that during the Spring Festival, the amount of catering transactions increased by more than 40% year-on-year, the amount of catering single transaction increased by 35% year-on-year, and the growth of medium and high-end catering services was significant. Among them, Beijing, Shanghai, Guangzhou, Shenzhen and Foshan are the five cities with the highest catering consumption transactions.
In addition, Zhengzhou, the national entertainment consumption, once again 'accidentally' entered the top five! Data shows that during the Spring Festival, the amount of entertainment consumption transactions represented by amusement parks increased by 47% year on year, while the amount of film and other literary and art consumption transactions increased by 57% year on year. Among them, Beijing, Zhengzhou, Shenzhen, Shanghai and Tianjin have the highest entertainment consumption transactions.
Hot Spring Festival Tourism
Sichuan becomes the biggest winner
It is worth noting that in the context of consumption upgrading, home visiting is no longer the only theme of the Spring Festival, and this year's Spring Festival holiday tourism is particularly popular.
According to the previous prediction of Ctrip Travel Agency, the scale of outbound tourism in this Spring Festival holiday is expected to reach 6.5 million person times, a record high. According to the per capita travel and shopping expenses of 15000 yuan, the overseas travel consumption of Chinese people during the Spring Festival will reach nearly 100 billion yuan.
According to Ctrip outbound travel order data, Thailand and Japan have become the most popular destinations for Chinese tourists, while Singapore, Vietnam, Indonesia, Malaysia, the Philippines, the United States, Cambodia and Australia have successively won the 3rd to 10th places. Thailand, Japan, Vietnam, the Philippines, Italy, Spain and other lines increased significantly. In terms of price, the transaction price of Ctrip outbound, group tour and free travel shows that the average consumption of outbound tourists is expected to reach 9500 yuan this Spring Festival.
The popularity of outbound tourism continues to soar, and the scale of domestic tourism continues to expand. According to the comprehensive calculation of the data center of the National Tourism Administration, this Spring Festival received 386 million tourists nationwide, a year-on-year increase of 12.1%, realizing a tourism revenue of 475 billion yuan, a year-on-year increase of 12.6%.
According to the people's daily (9.980, - 0.02, - 0.20%), Sichuan has become the most profitable Province during the Spring Festival with 44.662 billion yuan among the 17 provinces that have announced the tourism revenue of the Spring Festival. According to the data in the ranking, the total tourism revenue of 11 provinces is more than 10 billion yuan, including Sichuan, Guangdong, Hubei, Shaanxi, Anhui, Hunan, Fujian, Henan, Hainan, Chongqing and Guizhou
In addition, vigorous cultural consumption has become an important feature of the consumer market during the Spring Festival. In the six days from the first to the sixth day of the new year, the box office of the national film reached 5.678 billion yuan. On the first day of the new year, the box office of the national film reached 1.26 billion yuan, not only with a year-on-year increase of more than 50%, but also a new record of single day box office in the global single market.
Red envelopes and human relations are expensive
How much did you spend this Spring Festival? I think everyone has a small account book in mind.
Xiaot (pseudonym), who works in Tangshan, spent nearly 30% of his income this Spring Festival, with a total expenditure of about 12000 yuan, zhongxin.com reported. At present, she does network promotion in a company, with a monthly income of about 3500 yuan. According to little T, these expenses include buying new year's goods, gifts and new year's money for children. 'years ago, I bought fruits, dried fruits, seafood, meat, snacks, etc.; the new year's money for my two children, the new year's money for my relatives' children; plus the seven aunts and aunts who are going to pay a new year's visit, each family's gift is equivalent to 2300 yuan, that's all. '
A small D (pseudonym) living in a third tier city made a bill for the reporter. His colleague's red bag was 5700 yuan, his family's red bag was 4000 yuan, his family's red bag was 4400 yuan, his family's jewelry was 2100 yuan, his friends' annual goods were 2200 yuan, his colleagues' gifts were 300 yuan, his family's meat and vegetables were 900 yuan, seafood, fruits and dried fruits were 1100 yuan, a total of 20700 yuan.
Small D Tucao, 'do not dare to carefully statistics, see these figures are afraid. 'when the reporter asked' do you feel like you can spend less', little D said, 'how can it be? These are all hard expenditures, unless you don't socialize in the future. '
The reporter noted that in addition to the new year's goods, the more expensive are the new year red envelopes and people to people exchanges. According to small D, more than 90% of the 20700 yuan spending is made up of red envelopes and human elements.
According to data released by Tencent, 768 million people sent wechat red packets from New Year's Eve to the fifth day of the lunar new year, among which 2723 were sent by a young man in Chongqing in five days.
Even Zhang Dashuai (pseudonym), a relatively simple social resident of the county, spent more than 10000 yuan this Spring Festival. In an interview with reporters, he said: 'no more than 10000 yuan will definitely not be able to pass the Spring Festival. I spend less because there are few relatives in my family. '
So, how much did you spend this year?