Original title: Beijing rent prices fell back two years ago, long-term rental apartments would rather default than 'a landlord' cut prices
"If you are willing to reduce the rent by 300 yuan, it is estimated that it will be easier to rent out."
After being vacant for three months, Ms. Chen received a call from the staff of the long-term apartment to suggest a price reduction. Between vacancy and price reduction, she chose to accept the proposal of 'price reduction' after repeated consideration.
The reporter of the daily economic news noted that the recent rental market in Beijing is as cold as the current weather. According to the data of Shell Research Institute, the monthly rent level of houses in Beijing in November fell to 81.3 yuan / m2 / month after four consecutive declines, down 1% month on month and 2.8% year-on-year. The current rent level has fallen to the lowest level since the beginning of 2018.
Rent drops continuously
Recently, Wang Weigong (a pseudonym) experienced a completely different rental experience.
Shortly after graduation, she worked in a media company in Beijing. She had been renting in Changping before. Because of the recent changes in her roommate, she moved for the second time this year, but she obviously felt different from her experience of looking for a house this time.
"My roommate and I have been looking for a house for three consecutive days, but there has been no suitable one. What's more surprising is that the intermediary who showed us the house for three consecutive days." Wang Weigong told the daily economic news: "they were very busy when looking at the house before. They were anxious to show others when you saw it. There was no such free time at all. This time is obviously different. They didn't take other shows in three days."
According to Wang Weigong, because she was picky about the rented house, the intermediary simply showed her the background of the system, among which there were many houses with a rent drop of 100-300 yuan. The intermediary also told Wang Weigong that at present, it is a better rental time for tenants. Many vacant houses choose to reduce prices to attract tenants.
Finally, she and her roommate chose a one bedroom apartment located in Heping West Bridge. According to the intermediary, a few months ago, the price of this apartment was 5100 yuan / month, but now Wang Weigong has reached a transaction with only 4600 yuan per month.
Agency statistics also confirm Wang Weigong's rental experience. According to the data of the shell Research Institute, in November this year, the leasing volume of Beijing chain home decreased by 1.9% month on month, narrowing the decline. In the context of the continuous decline in transactions, the resistance to the rise of leasing increased. In November, Beijing's monthly rent fell to 81.3 yuan / m2 / month after four consecutive declines, down 1% month on month and 2.8% year-on-year.
Zhuge search data show that in the 50th week of this year, the rent of one bedroom in Beijing was 5590 yuan / m2, the rent of two bedrooms was 6691 yuan / m2, and the rent of three bedrooms was 10651 yuan / m2. There was a decline in varying degrees compared with the previous week, of which the decline of three bedrooms was the largest, up to 1.12%. Among them, the average rent price in Xicheng District is still the highest, 130.11 yuan / m2 / month; The second is Dongcheng District, with an average rent of 125.82 yuan / m2 / month; The average rent in Haidian District is 112.02 yuan / m2 / month, ranking third.
The reporter found that a one bedroom house in Wangjing Rongke olive city has been on the shelves in April this year. In July, the rent was quoted at 13000 yuan / month, but no one has been interested. It fell to 12000 yuan / month in November, and the transaction has not been successful yet.
The rent quotation for a one bedroom house in courtyard 10, Kandan Road, Fengtai was 4100 yuan / month in April this year, and decreased to 3900 yuan / month in December. The decline of three bedrooms is even greater. For the first China Resources City near Fengtai Science and Technology Park, the rent quotation was 12000 yuan / month in January, 11000 yuan / month in July, and 10000 yuan / month on December 23. The quotation decreased by 2000 yuan within a year.
Negotiate price reduction
In fact, long-term apartment agencies have previously made changes in the collection strategy. They only manage some houses on behalf of others and do not buy out the lease at one time.
Chen Hua (a pseudonym) entrusted a house in Beijing to a long-term apartment agency three months ago, but the staff of the agency told her: 'because the location of the house is not particularly good, we can only manage it for you and can't sign a charter contract with you.'
A few days ago, Chen Hua received a call from a long-term apartment rental agency suggesting a price reduction. Fortunately, after the price reduction, the house was successfully rented out, and Ms. Chen gradually began to record the rent.
It is understood that recently, many Beijing landlords with rental houses in their hands, as well as landlords of long-term rental apartments such as freedom, eggshell and Xiangyu, have received calls from long-term rental apartment staff asking for rent reduction.
At the same time, some long-term apartment brands have suspended the collection of houses in some areas of Beijing.
The reporter of the daily economic news contacted the free staff for the first time, but the always enthusiastic free staff kept quiet and did not reply. Free customer service staff told reporters that the house closing price adjustment will 'determine the house closing price according to market demand and external factors.'
In some areas, they did stop closing houses. In a community in Shijingshan, many houses are still hanging on the free official website waiting to be rented, but when the reporter wanted to hand over the houses in the community to free in the name of the landlord, the customer service staff responded: "there is no room collection business in the community."
An industry insider who asked not to be named confirmed the authenticity of the news that "some leasing institutions have adjusted and optimized individual housing contracts to communicate with owners" and "some areas have stopped receiving houses".
However, she also said, "due to macro factors such as changes in urban planning, relocation of popular business districts, and micro factors such as the adjustment of individual plans of both parties to the contract, it is normal for leasing institutions and owners, as both parties to the contract, to reach renewal, change and termination of individual contracts. The range of these adjustments shall not exceed 1%. "
In her view, the recent renovation of partitions in Beijing is one of the reasons for driving down house prices. Because whether to accept the partition is the content of the initial house collection agreement, the house collection price of accepting the partition will be slightly higher, but the current 'n + 1' method in Beijing is not allowed, so some houses have to adjust the price.
However, the above industry insiders also said that this is a strategy for long-term apartment enterprises to survive. " There is only one reason for the thunderstorm of long-term rental apartments. The closing price is higher than the rental price. Some enterprises adjust and optimize individual contracts in time for the overall operation of the organization and even more sustainable and stable market operation. "
The market gave the most direct answer to the house robbers in that year, and the giants of long-term apartment rental had to make adjustments.
I love my research institute said that the real-time trading volume of the residential rental market in the 11 cities monitored in November this year decreased compared with the month on month, and the decline increased. The market continued to decline, and the overall market was still cold. The supply of new markets in first tier cities such as Beijing and Shanghai is still significantly tight. The viewing volume of multi city belt has increased compared with the previous month, but the growth rate is limited, and there is still downward pressure on the overall market.
Source: Daily Economic News