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Why does Maotai e-commerce company cancel e-commerce

Why does Maotai e-commerce company cancel e-commerce

On December 17, the board of directors of Guizhou Maotai Liquor Co., Ltd. (hereinafter referred to as Guizhou Maotai) held a communication vote and passed the proposal on the dissolution of joint stock companies.

That evening, Guizhou Maotai announced that the meeting agreed that Guizhou Maotai's participating company e-commerce company would be dissolved and liquidated, and Guizhou Maotai would vote on relevant proposals such as the dissolution of e-commerce company at the shareholders' meeting of e-commerce company.

Guizhou Maotai also said:

The company holds 25% of the shares of e-commerce company. The dissolution of e-commerce company will not have a significant impact on the overall business development and financial situation of Moutai, Guizhou.

Founded in June 2014 with a registered capital of RMB 100 million, e-commerce company is a holding subsidiary initiated and established by Maotai Group to fully integrate the group's internal resources and offline entities, meet the needs of market development and promote the adjustment and transformation of traditional marketing mode.

As the only official online operator of Maotai Group, its main business is to sell Maotai Group's liquor products through official online. Its business models include B2B, B2C and o2o. In addition to Maotai mall and Maotai wechat mall, it also operates official flagship stores of more than a dozen third-party platforms, including tmall, ICBC Ronge shopping and so on.

So far, since September 18 this year, it has been announced at Maotai mall whether the online platform suspended sales due to system upgrade will resume online sales. Once the general meeting of shareholders votes to approve the cancellation proposal of e-commerce company, Maotai mall will no longer have investors.

For this sudden news, a brokerage analyst who has long paid attention to Maotai pointed out that it is to 'reorganize'. At the special meeting held by Guizhou Maotai Group on November 22, Li Baofang mentioned the need to speed up the establishment of e-commerce companies. He pointed out:

In 2020, Maotai will continue to promote the reform of marketing system, strengthen market management and implementation while ensuring the interests of dealers, so as to ensure the continuous improvement of Maotai liquor marketing environment; We should speed up the establishment of e-commerce companies and promote the healthy development of customized wine and overseas markets; Make preparations for the dealer conference to ensure that the conference is held well and effective.

According to the report of E company of the securities times, people close to Maotai told reporters that after the dissolution of the e-commerce company, they will no longer be able to buy wine from Maotai cloud merchants, but they can still buy wine on platforms such as tmall.

Will the e-commerce road of Maotai Group be restarted? How to promote anti-corruption while embracing channel reform? At present, the reporter has not received further clear information.