"The reason why we are controversial this time, I think it may be that we are not considerate enough to members' consumer psychology. This is really our bug or we are not doing well enough."
On December 17, the fourth China new entertainment & middot was held in Beijing; At the annual summit of new consumption, Wang Juan, vice president of Tencent video, made the above statement when talking about the recently controversial 'VVIP' model of Qingnian.
"Frankly speaking, there is also pressure, because perhaps colleagues in the media here know that we have been controversial these two days. Basically, it's a lot of trouble to brush microblogs, read comments and watch the media every day. It seems that the end of the year is not very smooth. I also think it may be such a stage, such a volume. In the face of these problems, we should thank these experiences and lessons. " Wang Juan said.
Facing the way of advance on demand, Wang Juan said: 'we hope to explore the way of advance on demand, which is challenged and criticized. But when we face these things, a sense of crisis and creativity coexist. It is very important to mine user consumption, but we hope to think from a more scientific, orderly and respectful perspective. " I think the reason why we are controversial this time may be that we are not considerate enough to their consumer psychology. This is really our bug or we don't do well enough. We can express our dissatisfaction and opinions loudly, and we accept them all. " Wang Juan said with a smile. At the sharing meeting, Wang Juan also expressed her outlook for the entire online video market: "at present, the market scale of the entire online video has exceeded 180 billion yuan. We also see that 750 million users in China are using the online video business, and the mental model of users coming to the video website is very stable in the whole user scale, In fact, it is to find more high-quality entertainment and living consumption. " Wang Juan said that at present, Tencent's investment in copyright procurement business has always been firm and unwavering. "Even the cold winter theory we began to sing last year, under the condition of the overall economic downturn, the b-end revenue is also going down. We still use a very high budget for copyright procurement to support the development of the whole business, I think it is a very valuable confidence for video practitioners. " However, Wang Juan admitted that this year, the capital market has given less support to video websites, and the growth rate of advertising is also slowing down. " Indeed, there is a lot less business support from business friends to video websites this year. Because last year, our variety show, our head network drama, can be said that every investment attraction can basically complete the set goals we set for it, but this year is particularly difficult. The difficulty is that the budget in your pocket may have been reduced, and what's more difficult is that you have further requirements for the launch effect, So judging from the data, our overall advertising growth rate is slowing down. "
(source: surging News)