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The rent of housing intermediary does not decrease, and the trading volume of the rental market cont

Near the end of the year, the rental market as a whole turned weak, and the trading volume continued to decline. A reporter from China Securities Journal found that the major intermediaries showed no obvious signs of adjustment to the rent, but solicited customers by receiving coupons, discounts on intermediary fees and delayed starting time, resulting in a slight decline in the total cost of rent.

The average price of houses with sufficient supply decreased slightly

According to the data of Beijing Real Estate Association, in November 2019, the trading volume and average transaction price of Beijing Sub rent and whole rent residential market decreased slightly compared with the previous month, and the residential rental market continued the downward trend of volume and price in the previous month. After graduation season, the rental market ushered in the off-season.

China Securities Journal reporter recently conducted a survey on the rental market in Beijing and found that near the end of the year, there are sufficient houses on major rental platforms, but the rent quotation is still high and there is no obvious decline. The intermediary and the landlord only made a slight concession on the starting date and intermediary fee, resulting in a slight decrease in the total cost of renting.

Taking the rental market in a school district of the North Third Ring Road as an example, the phenomenon of the 'buyer' market is obvious because it is in the off-season. Some tenants want to find one bedroom nearby, and the starting time is required to be in the middle of January 2020. According to the requirements, the intermediary found several sources of houses to be rented for the tenants to choose. Finally, the tenants selected a brand apartment under the intermediary. The starting date of the apartment system is December 31, 2020. In the case of uncompromising price, after negotiation between the two sides, the intermediary fee made a 20% discount, and the starting rent time was allowed for 10 days.

"The concession of starting time and the discount of intermediaries are impossible in the peak leasing season. The company's brand rent is uniformly priced by the system and cannot be modified. In the off-season, the price will be reduced in disguised form by receiving coupons. If you really encounter bargain customers, you can only discount the intermediary fee. " The intermediary told the reporter of China Securities Journal.

Many industry insiders pointed out that the heat of the rental market is seasonal. After the 'Spring Festival tide' and the 'Graduation tide', the heat of the rental market decreased. The fourth quarter is the traditional off-season of leasing, with insufficient momentum for rent rise. It is expected that the short-term rent will still be stable and have a downward trend. After the Spring Festival next year, there may be a small upsurge in the popularity of the leasing market.

The reporter's visit found that there was obvious differentiation at the supply end of the rental market in Beijing. Suppliers can be roughly divided into: landlord direct rent, second landlord personal sublease, housing intermediary sublease, brand rental company, etc. According to the above order, the intermediary fee and house price increase in turn.

Leasing sub brands are usually formed under large intermediary brands. For example, the chain family's freedom, I love my family's Xiangyu, etc. These large real estate intermediary service providers, whether looking for a house or signing a contract, making payment and later maintenance, are online operations. For offline stores, housing agents pay less attention to rental business and less enthusiasm for soliciting customers than trading business.

"Each store is only equipped with 1-2 new people who specialize in leasing business. The old employees basically focus on buying and selling business, and will only take them for leasing when customers come to the door. The first job will generally start from leasing, and later will turn to business. After all, we should consider the cost. The intermediary fee of leasing business is not a level compared with sales. The rental business is mainly online marketing, and the offline marketing effect and cost are not good. " The person in charge of an intermediary store told the China Securities Journal.

The rent to sale ratio hovered at a low level

China Securities News reporter learned that while brand intermediaries and renters publicize good rental products, services and environment, rents rise. Many houses were hoarded by rental brand companies, and the prices rose sharply after decoration. Even in the off-season, the rent will not give in. Cheap houses are increasingly concentrated in densely populated areas such as Tiantongyuan and Daxing. The phenomenon of renting houses in these areas is still serious.

Taking Tiantongyuan area in Changping District outside the North Fifth Ring Road as an example, the area is affected by the large-scale relocation of houses, and the rental houses are sufficient. After most houses in the area are rented, they are generally transformed into 'group rent' houses by landlords or secondary landlords. Three bedrooms of about 100 square meters can be transformed into 8 rooms, and the population density can reach more than 15 people at most. However, because the price of partitioned houses is less than 1000 yuan, it still becomes the first stop for a large number of 'North drift' rental houses. These tenants vividly call themselves' paper people ' In the morning and evening, the peak was crowded into photos, and it was crowded at home. "

"The second landlord will also sign the contract, but when signing, he will inform that the partition house may be demolished at any time, and the landlord will not bear any responsibility." The above-mentioned area tenants reported to the China Securities Journal, "this is the only place in Beijing where they can rent a house of about 1000 yuan. Although there is no guarantee for newly graduated people, they will sign it."

There are many reasons for the above phenomenon. On the one hand, in cities dominated by population inflow, house prices are high and house purchase costs are high, resulting in more people renting houses. The demand for rental housing is more and more superimposed, and the rental market is more and more concerned by capital, resulting in the overall high rent price. The high price of normal channels leads to 'unable to afford to rent', which makes group rental repeated prohibitions.

According to the investigation and Research Report on the rental income ratio of 50 national key cities released by Zhuge Fangfang, in the first half of 2019, the rental income ratio of one bedroom in Beijing, Shanghai and Shenzhen was 89.5%, 82.5% and 78.1% respectively, which decreased compared with 2018, but the rental income ratio remained high. The rental income ratio of joint rent was 46.2%, 43% and 37.6% respectively, slightly lower than that of the previous period. Even if the mode of joint rent is selected, the cost of deep rent in Beishang will reach more than 30% of the income.

On the other hand, in the population inflow area represented by the first tier cities, the rental return rate is generally lower than that in other cities. Group rental has become a way for landlords and second landlords to improve their rental income. According to the above report data, the average rent to sale ratio in first tier cities is 1:636, with a sales to rent ratio of 53 years; The average rent to sell ratio in second tier cities is 1:580, and the sales to rent ratio is 46.9 years; Although the house prices in the third and fourth tier cities are relatively low, the demand of the rental market is weaker, and the rental sales ratio is slightly lower than that in the second tier cities, which is 1:556. The gap between rent and house price is the largest in first tier cities. Among the first tier cities, Beijing and Shenzhen have high house prices, the lowest rent to sale ratio, and the rental return rate is 1.8%.

Zhuge found a house and pointed out that the rent income in big cities is higher than that in big cities, and the burden of rental personnel is larger. However, for property owners, the rent to sale ratio and rent return rate are still not competitive compared with other cities. Huge real estate value but lack of channels to obtain reasonable returns, which may also be another major challenge facing the current real estate market.

Commercial rents fell slightly

It is worth noting that commercial rents have decreased slightly recently. According to the data of China Index Research Institute, in the fourth quarter of 2019, the overall rent level of office buildings in major business districts in key cities in China decreased month on month, with an average rent of 4.9 yuan / m2 & middot; Days, a decrease of 0.67%. From the perspective of business district, 38.8% of the business district increased in rent month on month, 56.3% of the business district decreased in rent month on month, and 5.0% of the Business District rent was the same as that in the previous period.

Even so, in the second half of 2019, the overall rent level of shops in major commercial streets and key shopping districts (shopping centers) in China increased steadily. Among them, the average rent of shops in the top 100 commercial streets (100 streets) composed of 100 commercial street shops in key cities in China is 25.9 yuan / m2 & middot; Days, up 0.58% month on month; The average rent of the shops in the top 100 shopping centers (100 mall) composed of 100 typical Shopping Center shops is 27.2 yuan / m2 & middot; Days, up 0.44% month on month.

By city, in the second half of 2019, in the first tier cities, 74.1% of the commercial streets increased in rent month on month, 11.1% of the commercial streets decreased month on month, and 14.8% of the commercial street rent was the same as that in the previous period. Rents of all 10 commercial streets in Beijing rose month on month. Among them, NanLuoGu Lane increased the most, up to 2.64%; Among the 11 commercial streets in Shanghai, the rents of 6 commercial streets increased month on month, 2 fell month on month, and 3 were flat. Among them, Sichuan North Road Commercial Street had the highest month on month increase of 3.56%; The rent of one commercial street in Guangzhou rose month on month, one fell month on month, and one was flat. Among them, Shangxiajiu pedestrian street increased by 0.27% month on month; The rents of three commercial streets in Shenzhen rose month on month. Among them, Dongmen pedestrian street increased the most, up to 2.48%.