Original title: wechat circle of friends advertising overturned again Tencent: I'm wrong, but I dare to do it next time
According to domestic media reports, on the evening of December 5, the wechat circle of friends advertisement overturned again. While brushing the circle of friends, some netizens found that there were typos in the advertisement put by BMW China in the wechat circle of friends, which mistakenly wrote 'BMW' as' RMW '. This time, they directly changed the name of BMW.
I don't know what caused this time. I can only say that the advertising in wechat circle of friends is too careless. I still remember the last ad rollover.
As early as November 13, Audi launched the advertising video of Audi Q8 in the wechat circle of friends, but the content is indeed an Infiniti promotional film. Many netizens make complaints about the "big rollover".
Subsequently, Tencent took off the wrong advertisement and sent an apology. At the same time, it is also guaranteed that next, Tencent advertising will strengthen service providers and audit management, further improve the accuracy of material audit while ensuring the audit speed, and take improvement measures such as reconfirming materials and launch scenes with relevant brands before advertising goes online, so as to improve the advertising audit process and avoid similar situations.
But less than a month later, a similar incident happened again, which can only prove that Tencent wechat expressed an attitude: I'm wrong, but I dare next time!
However, many netizens suspect that this may be a hype event. They use wechat circle of friends advertising rollover hot spots to achieve the effect of advertising communication&# 8203;&# 8203;&# 8203;&# 8203;&# 8203;&# 8203;&# 8203;