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Nearly half of Chinese IOS users switched to Android when they changed planes, an increase of 2.8% o

On December 4, according to foreign media reports, Maxim group, a US investment bank, pointed out that Apple was facing the problem of declining retention of iPhone products, saying that a survey conducted by it had "enhanced confidence" in the sales rating.

Nehal chokshi, an analyst at Maxim group, pointed out in a report to customers that 'the survey data show that the number of iPhone users is rising, which is worrying'. According to Maxim's data, the churn rate increased from 5% to 9% in terms of installation user base. Meanwhile, Apple's inflow rate was 7%, down from 13% in 2017.

At the beginning of last month, the report released by Consumer Research Corporation (CIRP) also pointed out the decline of Apple user retention. Josh & middot, partner and co-founder of CIRP; Josh lowitz said, "Apple's increase in the number of iPhones installed in the United States is the lowest in a single quarter in six years, and the quarterly and annual growth rates have slowed to the lowest level since the data were available in 2012."

In China, the monitoring data of quest mobile, a data analysis company, also shows that the loyalty of Apple users has decreased this year. In the first half of 2019, about 46% of IOS users chose to join the Android camp when changing planes, an increase of 2.8% over the same period last year. Among them, 27.8% of Apple users chose Huawei when changing machines.

In recent years, the global smart phone market has been relatively weak due to factors such as the decline of replacement frequency. Apple's mobile phone sales fell significantly. IDC, a data research company, predicted this year that 2019 will be a 'challenging year' for apple. According to its prediction, due to the market maturity and the lack of 5g equipment, Apple's global shipments this year will drop to 177.9 million, a year-on-year decrease of 14.8%.

According to IDC data, the global shipment of Apple mobile phones in the third quarter of 2019 was 46.6 million units, a year-on-year decrease of 0.6%, and its share in the global smartphone market was 13%. Compared with the negative growth rate of - 30.2% in the first quarter and - 18.2% in the second quarter, the decline in Apple's mobile phone shipments in the third quarter has narrowed.

Although Apple's mobile phone has not sold so well in the past two years, the sales performance of Apple's other products, such as tablet computers, smart watches, smart headphones and other wearable devices, is still very good.

Apple is the world's largest tablet computer manufacturer. According to the data released by strategy analytics, a data analysis company, a total of 10.1 million iPads were shipped in the third quarter of 2019. On the contrary, it achieved a year-on-year increase of 4% under the situation of an overall decline of 4% in global market sales. At present, the global market share is 26.5%.

In addition, apple is also the world's largest wearable device manufacturer. IDC data show that Apple shipped 12.8 million wearable devices in the first quarter of 2019, with a year-on-year increase of 49.5% and a global market share of 25.8%.

In the field of smart watches, according to the data of strategy analytics, a data analysis company, apple shipped 6.8 million smart watches worldwide in the third quarter of 2019, a year-on-year increase of 51%, and the current global market share is 47.9%.

In addition to smart watches, Apple's headphones are also very easy to sell. According to the data of Research Institute counterpoint, the global market share of Apple real wireless Bluetooth headset (TWS headset) was as high as 45% in the third quarter of 2019.

Apple's new TWS headset airpods pro, released in October, has been popular since it went public. According to the Japanese Economic News reported on November 27, apple asked the earphone manufacturer instant precision to increase the monthly output of airpods pro to 2 million. In addition, Apple also asked Tencent precision and its Chinese counterpart GoerTek to expand the production of low-cost airpods at its Vietnam plant.