On November 27, in response to the previous report that L'Oreal was fined 200000 for false publicity, L'Oreal told reporters that the company received contact from Chongqing market supervision administration on this matter in 2018, immediately paid high attention to this matter, and actively communicated with the handling unit at the first time in 2018.
At the same time, L'Oreal also immediately took relevant measures, including withdrawing all relevant publicity materials and conducting a comprehensive internal and external investigation, so as to ensure that the preciseness of publicity wording will be more finely controlled and the audit system will be further optimized in the future.
Previously, on November 25, the website of Chongqing Municipal People's government announced ten typical false and illegal advertisements, including the illegal advertisement case of L'Oreal (China) Co., Ltd.
The notice shows that L'OREAL (China) Co., Ltd. published a print advertisement in a L'OREAL master's shop in a department store in Chongqing. Its contents contain '8 days' of French Biotherm, and skin is like freshening, color, elasticity and transparency, which is derived from the essence of the essence of life, and the essence of the miracle water essence. No matter age, no matter the skin condition or the 8 day skin, it is like a new life, a celebrity's choice of love. People have witnessed 8 days of miracles, skin problems have been solved at the same time, and 68800 people have witnessed the skin regeneration brought by miracle water... "
It is found that L'Oreal (China) Co., Ltd. is a fictitious effect of using goods, and its behavior violates the provisions of paragraph 2 (4) of Article 28 of the advertising law of the people's Republic of China. According to paragraph 1 of Article 55 of the advertising law of the people's Republic of China, in June 2019, Chongqing Jiangbei district market supervision and Administration Bureau imposed an administrative penalty, ordered the party concerned to stop the illegal act and fined 200000 yuan.