According to the report of economic voice of China Central Radio and television, in the past year's shopping Carnival "double 11", the industry giant tmall platform set a new record of 268.4 billion yuan, a year-on-year increase of more than 25%; More than 500 million users participated, with a year-on-year increase of 100 million users in the whole day of "double 11" last year. What new consumption trends and trends have been released by the annual "double 11" shopping carnival?
At the '2019 look at China' series of ideological forums held tonight (14th), Zhang Yong, chairman and CEO of Alibaba, had a dialogue with Liu Qiao, Dean of Guanghua School of management of Peking University, to resume the new consumption power behind 'double 11'.
Zhang Yong said that from the perspective of background big data, the old and young groups are creating new consumption increment for "double 11" Share a figure. Among the 500 million people this year, the growth rate of users over the age of 50 is the highest among all age groups, with a year-on-year increase of 42%. At the same time, & lsquo; After 95 & rsquo; The population is increasing very rapidly, among 500 million people & lsquo; After 95 & rsquo; 27%. Changes in the consumer population and the increase in the number of new Internet users will create new consumption. "
Liu Qiao, Dean of Guanghua School of management at Peking University, said that the extension of customer demand from commodity consumption to service consumption will force the supply side to accelerate upgrading and improve quality. " By 2035, more consumption will come from services, such as financial services, culture, education, entertainment, and even medical services. Now consumers show purchase intention, their consumption ability, and whether their data can finally reach the supply side and change accordingly, so that when this era comes, the supply side can provide some cost-effective High quality products and services to meet the needs of this group. I think this is a big proposition that China's whole business needs to think about and understand in the next 16 years. "
Where will the "double 11" which refreshes the business record every year go? Zhang Yong concluded: '& lsquo; Double 11 & rsquo; We should keep innovating. Only in this way can we have vitality. "
He said that no matter a festival or a phenomenon, only by constantly innovating can we make everyone feel fresh, fun and have a sense of participation, and the commercial power will really unite. "& lsquo; Double 11 & rsquo; Why are so many enterprises willing to participate wholeheartedly? It is because we have seen the market, opportunities and the power of consumption. This is & lsquo; Double 11 & rsquo; You have to go back. Innovation is the key word. "