On November 13, the fifth world Zhejiang merchants conference was held in Hangzhou. Ma Yun, founder of Alibaba group and President of Zhejiang Merchants Association, expressed his views on the just past double 11. In his opinion, double 11 is not a digital event, but a grand event of innovative forces. At the same time, his' suggestion 'also aroused applause:' we hope that in the future double 11, the country can take half a day off. '
Ma Yun said, "the number of double 11 the day before yesterday exceeded expectations and exceeded everyone's prediction of today's original economic situation. Wall street once predicted that double 11 would increase by about 20%, mainly believing that China's consumption is sluggish and China's economy is in recession. But our data actually increased by 25.7%. "
For the question of fraud, Ma Yun said: "I assure you that every penny is extremely accurate in the data age and the Internet age."
"The number of double 11 is not the key, the key is the real power behind the number." Ma Yun said. For him, the power of technology, the power of innovation in China's manufacturing industry and the power of businesses to seek change are the real 'core' behind the double 11 numbers.
Looking back on the 11 years of double 11, Ma Yun believes that many enterprises do not realize the great changes brought by e-commerce to China.
First, new technologies driven by e-commerce have strongly supported the development of the real economy. This year, Alibaba is expected to sell $1 trillion of goods, 80% of which are produced by the real economy. Secondly, in less than a decade, China has established the most powerful and advanced logistics system in the world. This express logistics system can withstand 60 billion packages a year. In terms of payment, based on the application of big data and AI, small and medium-sized enterprises obtained loans of more than 300 billion yuan during the whole double 11 period. In addition, e-commerce is also weakening the concept of traditional retail location as the king and returning retail to the essence of products and services as the king.