&# 8203;&# 8203;&# 8203;&# 8203;&# 8203;&# 8203;&# 8203;&# 8203;&# 8203;&# 8203;&# 8203;&# 8203;&# 8203;
In the early morning of November 12, 268.4 billion! The final transaction data of 2019 tmall's double 11 is fixed at this number (real-time data is Unaudited). Last year, this number was 213.5 billion yuan.
This year is the 11th year since tmall double 11 was founded. From the beginning of its establishment in 2009, only 27 stores participated in the transaction volume of 52 million yuan, to more than 200 billion yuan in 2018. Now, tmall's double 11 has completely changed the life of Chinese people on this day.
According to tmall's data, this year's order creation peak reached a new record, reaching 544000 strokes / second, 1360 times that of the first tmall double 11 in 2009. (Xu Wen)
Important time points of double 11 in 2019:
01:36 in 2019, the global turnover of tmall double 11 exceeded 10 billion, taking 96 seconds, and in 2018, it exceeded 10 billion, taking 2 minutes and 05 seconds;
At 08:00, more than 200 cities across the country have signed for tmall double eleven Express;
14: 212019 tmall double 11 has a turnover of more than 200 billion yuan;
16: 31. The turnover exceeded 213.5 billion yuan, exceeding the full day of tmall's double 11 in 2018;
18: 312019 tmall's double 11 logistics orders exceeded 1.042 billion, surpassing the whole day of tmall's double 11 in 2018;
Transaction data of double 11 over the years:
2018: the turnover was 213.5 billion yuan, breaking the 200 billion mark for the first time;
2017: the turnover reached 168.2 billion yuan, with wireless accounting for 90%, the total number of payments reached 1.48 billion, and the whole day logistics orders reached 812 million;
In 2016: the total turnover reached 120.7 billion yuan, and the peak transaction reached 175000 transactions per second;
In 2015, the transaction volume reached 91.217 billion yuan, and the mobile terminal accounted for more than the computer terminal;
2014: the transaction volume reached 57.1 billion yuan. This year, Alibaba successfully landed on the New York Stock Exchange.
2013: the total transaction volume reached 36.2 billion yuan, which took 13 hours to exceed the total sales volume of 19.1 billion yuan in 2012;
2012: the total turnover was 19.1 billion yuan. This year, Taobao Mall was officially renamed tmall, and the double 11 activities were extended offline at the same time;
2011: the total turnover reached 3.36 billion yuan, nearly four times that of the same day in 2010;
2010: the total turnover was 936 million yuan, and the number of participating stores soared to 711;
2009: sales reached 52 million yuan, with 27 brands participating.