What are the reasons behind Vanke's 40% pay cut
On November 4, a news about the "salary adjustment of Vanke" attracted attention. According to the announcement data of the people's court, in the first ten months of this year, 412 real estate companies have been ordered by the court to implement bankruptcy liquidation, and on average, more than one real estate enterprise goes bankrupt every day. On the whole, the real estate industry as a whole is not booming. What are the hidden worries behind the salary reduction of Vanke, which reflects the survival situation of real estate enterprises?
Vanke's salary cut attracted attention from all walks of life and once boarded the microblog hot search list. Many netizens ridiculed that this year, Vanke encountered market value shrinkage, salary adjustment, employee layoffs, liquidation and promotion. What happened to Vanke? Some netizens even worry that Vanke's salary cut may be followed by other real estate enterprises.
It is worth noting that this is not the first time there has been a pay cut in the real estate industry. As early as last September, Zhongyuan Real estate, a real estate agency, was exposed to a sharp salary cut. At that time, Lu Cheng, general manager of Shanghai Zhongyuan, said frankly that even Vanke, a leading developer, shouted to live, and the salary cut was not humiliating.
On October 30, some media revealed that SOHO China is considering selling its office buildings in mainland China, which is not the first time SOHO China has sold buildings. In addition, five properties of SOHO will be packaged for sale in the future. For Pan Shiyi's practice, the outside world also questioned one after another. Is Pan Shiyi also following Li Ka Shing's example in selling assets' running '? However, we can't accurately judge the reason.
In addition, after rongchuang China released its financial report for the first half of 2019, sun Hongbin also said that land acquisition would be suspended in the second half of the year. As we all know, over the years, sun Hongbin has been buying, spending hundreds of billions on mergers and acquisitions, and recently took over a piece of land in the hands of Li Ka Shing. It can be said that sun Hongbin is a real estate tycoon who likes' hoarding land ', but now he has changed his attitude and chose to suspend land acquisition, which is also very surprising.
And R & F real estate, which has been plagued by negative news such as debt over the years. Last year, R & F real estate also smoothly ranked among the 100 billion real estate enterprises. However, R & F, which is under the pressure of debt, has also had a difficult time. It not only didn't take the land, but also decided to sell it all. From the salary reduction of developers, the sale of buildings, the suspension of land acquisition and the full sale of houses, it can be seen that the situation faced by real estate enterprises is not what it used to be. They can only 'save themselves' one after another in order to survive the winter safely.
When seeing this situation, many buyers also expect real estate enterprises to reduce prices. However, today's house prices are still high, so when will house prices' hold up '? Nowadays, under the pressure of property market regulation, it is difficult for high house prices to turn over, and it is also difficult for real estate enterprises to 'collect wool'. Therefore, the overall situation of the future property market has been determined, that is to focus on stability.