Beijing Union Medical College hospital does not produce vitamin E milk
According to the report of the voice of China news, an insignificant white plastic bottle, a translucent plastic cover with little sense of existence, a square label with no sense of design, and a red font with square head and brain, the appearance is as simple as the skin care products of the 1980s. Under normal circumstances, if a skin care product 'low-key' to such a point, it is basically tantamount to abandoning itself in the highly competitive cosmetics and skin care market.
However, recently, such a skin care product has suddenly become popular through the short video platform and online red. According to the statistics of a short video data platform, 510000 pieces of this skin care product were sold in the whole network in just one week. At the peak of traffic, more than 100 anchors promoted it at the same time. According to the general commission standard of the industry, the cost of this promotion may be as high as millions of yuan.
This surprising contrast, as well as its more surprising popularity, was created by a skin care product called 'Xiehe vitamin E milk'. In the tmall mall search, we can see that in the store called 'Xiehe flagship store', the 100ml bottle of 'Xiehe e milk' only costs 14.6 yuan. Compared with today's mainstream cosmetics, this price is basically equivalent to free gifts. The most important thing is that this place of shipment called 'Xiehe' is marked as a store in Beijing. It is difficult for consumers not to connect it with the famous Beijing Xiehe Hospital.
With the endorsement of well-known hospitals and incomparably people-friendly prices, why not be popular? But think about it carefully. If it is really a product of a well-known hospital, does it cost millions just to sell skin care products? In addition, if you really like the webmaster said that wiping this product is like changing a face, why do you rely on webmaster to bring goods for such a magical product? The reputation of users should have saved businesses this huge promotion fee. What is the truth of the matter? What is the real identity of webred 'Xiehe milk'? Does it have anything to do with famous hospitals?
The reporter found that there are many brands of vitamin E milk on the market, including 'military doctor', 'Concorde', 'Bayun grass', etc. Major supermarkets and pharmacies in Beijing also put vitamin E milk in a prominent position. Among many products, vitamin E milk products with the nominal name of "Concorde" are the most, and the origin is also very wide. They are produced in Beijing, Tianjin, Suzhou and other places.
Are so many Xiehe vitamin E milk produced by Beijing Xiehe Hospital? The reporter came to the Xiehe pharmacy on the side of Beijing Xiehe Hospital. As soon as he entered the door, he saw a notice hanging on the counter, saying 'silicon cream and silicon e milk are sold out, and the arrival time is uncertain'. When the reporter asked about 'Xiehe vitamin E milk', the staff said that Beijing Xiehe Hospital did not produce vitamin E milk, only silicon cream and silicon e milk.
Beijing Union Medical College hospital does not produce vitamin E milk
Reporter: is Xiehe e milk ours?
Staff: No.
Reporter: what's our name?
Staff: silicone e emulsion.
Consumer: do you sell this online?
Staff: our official website has. Don't click on other pages. If you click the wrong one, you can't find us here. Some people can't search. If they search wrong, it's easy to be false.
Staff said that consumers often mistakenly think that 'Xiehe vitamin E milk' is produced by Xiehe Hospital. During the reporter's interview, many people came to consult whether there was vitamin E milk.
A customer told reporters that she came to Xiehe pharmacy to buy Xiehe vitamin E milk after reading the post recommendation on the Internet. " I saw some bloggers recommend this on the Internet and wanted to come and have a look. I always thought that vitamin E milk was produced by Xiehe. Today, I asked the clerk to know that vitamin E milk is not Xiehe's. They call it silicon e milk. "
The reporter found that the brand name of 'silicon e milk' sold in Beijing Union Medical College Hospital is' meticulously ', and the manufacturer is Beijing Union Medical College Fine Chemicals Co., Ltd., which is a subsidiary of Beijing Union Medical College Hospital.
Beijing Union Medical College hospital does not sell 'Union Medical College e milk', so where is the 'Union Medical College e milk' produced on the market? A pharmacy staff selling 'Xiehe vitamin E milk' said that the 'Xiehe vitamin E milk' they sold was produced by Suzhou Xiehe.
Reporter: do we have Concord vitamin E milk?
Pharmacy clerk: Yes.
Reporter: what is Concorde?
Pharmacy clerk: Suzhou Xiehe.
Reporter: is it related to Suzhou Union Medical College Hospital?
Pharmacy clerk: Xiehe Hospital sees a doctor. It doesn't produce this.
The reporter inquired about the manufacturer named Suzhou Xiehe Pharmaceutical Co., Ltd. through the national enterprise credit information publicity system. Public information shows that it applied for the registration of the 'Xiehe' trademark in 1990. Meanwhile, it can be found on the official website of the China Trademark Office that as of November 1 this year, there were 137 cosmetic trademarks marked with the word "Concorde".
Searching on the e-commerce platform, it can be found that in addition to many Xiehe brand Wei e milk, there are also brands such as Biao Ting, Bayun grass and military doctor. The shape and labels of their packaging bottles are very similar. Most of them are white plastic bottles marked with red words, which is difficult for ordinary consumers to distinguish at a glance. The 'silicon e milk' sold by Beijing Union Medical College Hospital is a white bottle with green words, which is quite different from all kinds of vitamin E milk on the market.
After carefully reading many recommendation posts on the network, we can find that the so-called 'net red' product is actually the standard Ting vitamin E milk sold by Beijing hospital. The reporter then came to the Beijing hospital. In the medical supplies Sales Department of the hospital, the reporter saw that the price of each biting vitamin E milk was 8.5 yuan. People who came to buy it lined up, and many people bought it directly in a whole box.
The person in charge of the medical supplies Sales Department of Beijing hospital told reporters that Biao Ting vitamin E milk has been particularly popular recently. " It's like this every day. Now the supply of goods is still a little tight. Every year, when it's cold and the skin is uncomfortable, everyone likes to buy intensively. "
*** The person in charge said: "this kind of packaging is a general bottle type, and we can't apply for a patent, including this vitamin E milk. It's a general name. We're really troubled, but there's no complete solution."
The person in charge of the medical supplies Sales Department of Beijing hospital said that the hot Biao Ting vitamin E milk has also been targeted by many criminals. Now there are many counterfeit Biao Ting vitamin E milk products on the market to remind consumers to choose formal channels to buy. The person in charge of the sales department said: 'there are other channels now, but they are particularly confused. I don't know which is true and which is false. They went out and bought a fake. There are on the Internet, but I'm afraid I'm not visiting a real website. In Shandong, e milk sells for 3.99 yuan. I say it is 100% fake. Now fake goods are rampant. Fake goods have had a very bad impact on people's health and the market. I hope the relevant departments will actively crack down. "