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McDonald's CEO was fired for violating the company's personal behavior regulations

Original title: McDonald's CEO dismissed: intimate relationship with employees and violation of personal behavior regulations

McDonald's CEO was fired for personal behavior in violation of company regulations.

On November 4, according to a number of foreign media reports, McDonald's, an American fast food giant, said that it had fired Steve & middot, the company's CEO; Steve Easterbrook, because he has a voluntary intimate relationship with an employee of the company, which violates the company's regulations.

According to Bloomberg, according to McDonald's company regulations, the CEO of the company shall not have a 'relationship' with any other employees.

McDonald's did not disclose the name or information of another employee. In a press release from McDonald's to CNBC, the company said that the Board believed Easterbrook had shown 'bad judgment' on the matter.

The Wall Street Journal said that after investigating the relationship between the two people, McDonald's board of Directors voted to terminate Easterbrook's position last Friday. Meanwhile, eastbrook resigned from the McDonald's board of directors.

On Sunday, Easterbrook admitted in an email to McDonald's employees that he had violated the company's regulations on personal behavior.

'it was a mistake,' Easterbrook wrote in an email: 'considering the company's values, I agree with the board's decision to let me leave.'

McDonald's said Easterbrook's position would be held by Chris middot, President of the United States region; Chris kempczinski takes over with immediate effect.

Eastbrook, 52, has been the CEO of McDonald's since March 2015. Prior to that, he served as chief brand officer of McDonald's and head of McDonald's in the UK and Northern Europe. During Easterbrook's tenure, McDonald's share price almost doubled, but the operation of American restaurants stagnated.

In addition, the Wall Street Journal also pointed out that the whole food industry is facing challenges due to the trend of consumers turning to healthier products, including where McDonald's is. In order to cope with this trend, corporate giants in the industry prefer to sacrifice some profits and are also trying to upgrade technology and distribution services.

However, in the U.S. market, some McDonald's dealers do not welcome the change and show resistance to the company's digital transformation and new menu improvement. Last year, American franchisees set up an independent association to try to stop some of Easterbrook's policies.

In an interview with the Wall Street Journal, the new CEO of McDonald's said that he would continue Easterbrook's plan in the field of technology upgrading and believed that the company's investment would be rewarded. " There will be no fundamental strategic change, and the existing plan is slowly working. " He said.