Google's 14.8 billion yuan acquisition of Fitbit wearable devices is more competitive
Rumors of Google's acquisition of Fitbit, a maker of smart wearable devices, have finally come true. On November 1 local time, the alphabet company, Google's parent company, announced that it would spend $2.1 billion on the acquisition of Fitbit, a US wearable device manufacturer. According to the announcement, the alphabet company will acquire FabI, a wearable device company, at a price of US $7.35 per share, with a total transaction amount of about US $2.1 billion, or about RMB 14.8 billion, which is expected to be completed in 2020.
It is reported that Feibi company, established in 2007, is a pioneer of health wearable devices. At present, it has about 28 million active users worldwide. On August 5, 2015, Feibi's share price reached an all-time high of US $51.90 per share. However, with the admission of various brands of smart watches represented by Apple Iwatch, Xiaobi once fell into a dilemma that it was difficult to maintain its market share. Analysts said that the acquisition may open the prelude to the battle between giants in the field of wearable devices. If the transaction is completed, Apple will usher in the strongest competitor in the field of health wearable devices, and the competition in this field may become more and more intense