Sihai network: Luzhou Laojiao sells perfume? Yes, you didn't hear me wrong. Luzhou Laojiao crossed the border to sell perfume. The news caused widespread heated debate among the netizens. Is this cross boundary exaggerated? So what kind of medicine does Luzhou Laojiao cross sell perfume? Let's see the details of Xiaobian.
Recently, a hundred years brand Luzhou Laojiao quietly launched a "custom" perfume called "naughty" in Tmall official flagship store. Its capacity is 30ml, the main melody is flower fragrance, and the price is 139 yuan. Some netizens released the evaluation video, saying that "it's mainly the floral flavor", but "it will have a light wine flavor if you smell it carefully". Some netizens also joked that they had the ability to make the front, middle and end notes strong, sauce and fragrance. '
Reporters saw that as of press time, this perfume has 852 orders. Flagship store customer service said that at present, there are still available on hand.
According to media reports, as early as the September 2017'9.9 Tmall Global Wine Festival, Luzhou Laojiao's first perfume 'Luzhou Laojiao X smell library custom perfume Eau De Toilette' has been published. According to the introduction, the main raw material of this perfume is aldehyde aldehyde, and the taste itself is very similar to liquor.
With the increasingly young and diversified development of liquor consumers, how to create more fancy marketing and provide more rich consumption experience for consumers has become a common topic for liquor e-commerce.
As one of the first "electric shock" operation line products brand, Luzhou Laojiao has launched a variety of new cocktail, health wine and other new products, has aroused widespread concern in the community, and this cross-border perfume is more innovative marketing in the creation of a topic, for the brand image to earn enough traffic.
Some insiders pointed out that Luzhou Laojiao's continuous expansion of "fashionable liquor business" in recent years is in line with the increasingly younger consumption trend to expand its influence and appeal in the market. In the future, whether the "innovative experiment" business such as transboundary perfume will become a new engine of performance, we still need to wait and see.