Sihai network

Wechat blocked the bargain link of the group, and the wechat external chain specification was update

​&# 8203;&# 8203;&# 8203;&# 8203;&# 8203; On the evening of October 18, the wechat external chain specification will be updated and upgraded, adding and refining a number of external chain rules, and some group marketing activities will be affected.

Wechat external chain refers to external links that are not generated by wechat public platform (i.e. the domain name address does not belong to wechat public platform) and spread in wechat, including web pages and H5 links other than wechat domain names.

The upgraded wechat external chain rules have added four items, specifically: do not use user avatars in violation of regulations; Do not induce or mislead download / jump; It is not allowed to carry out illegal activities such as friend assistance, acceleration, bargaining, task collection, or illegal group competition.

The above new rules may affect some marketing activities carried out in wechat ecology, such as the recent hot group activities. Some group activities with false, fraudulent, lottery nature and unclear rules belong to illegal group activities and will be prohibited in wechat. It is worth noting that friends like 'cut a knife' and 'help me accelerate' help, acceleration, bargaining and task collection are classified as illegal activities by wechat.

In addition, wechat also issued a 'ban' on some external chains that may pull user avatars through marketing activities and carry out secondary processing. Previously, in the circle of friends, some of the routine of 'downloading XX can get xx' was also prohibited.

The upgraded specification will be officially implemented on October 28, 2019. Wechat reminds users to conduct self inspection and adjustment as soon as possible.

At the same time, wechat reiterated that it will adopt the stepped punishment rules. After modifying the links for the first violation, it can apply for unsealing. For repeated, serious or repeated violations and malicious confrontation after violations, different degrees of stepped punishment measures will be taken respectively