Original title: Industrial and Commercial Bank of China opened wechat wallet. Will you deposit it regularly with wechat?
On October 16, the new function of wechat wallet portal - bank savings function was launched. This function is currently in the grayscale test stage and is only open to some users.
The so-called bank savings function means that banks provide deposit products in wechat. Users can directly open the bank's deposit account in wechat without going to the counter or the bank's mobile client. From the internal test interface, at present, the only bank cooperating with wechat is industrial and Commercial Bank of China. The same as ICBC's traditional bank savings products, the 7-day call deposit interest rate can be obtained when the time deposit is deposited for 7 days, and the annualized interest rate of 3-year deposit is 3.85%.
At present, the opening, deposit and transfer out of the savings function of wechat bank are free without any service charge.
In the past year, wechat payment has been constantly.
On November 17, 2018, wechat officially launched the change function. The amount deposited by users in the change can be used for consumption at any time, and they can also enjoy the income of 2.3830% of the annual interest rate.
In September 2019, wechat payment branch was fully launched. Users accumulate scores by virtue of personal real name information and consumption history. According to the score, they can enjoy services such as free deposit rental of shared equipment and free deposit reservation of hotels.
From the timeline, the launch of this new feature is not accidental. Zero money provides short-term financial management functions, and payment points realize credit leasing services. This time, the new function launched - bank savings is to supplement the lack of wechat regular financial products.
For wechat payment, the launch of this series of new functions helps to upgrade the user experience and enhance user viscosity.
But will the launch of the bank savings function really help wechat pay 'guests'? In fact, it is not new for Internet traffic giants to launch regular financial products. Entering from the 'bank selection' entrance of JD financial app, you can see hundreds of financial products provided by 31 banks such as Xinwang bank and Xin'an bank. The annualized interest rate ranges from 1% to 5% according to the holding time (current to 5 years); In the "wealth management" interface of Alipay, apart from banking products, it also provides insurance and brokerage financial products.
In contrast, the bank savings function of wechat payment is slightly monotonous. The cooperative bank is only ICBC, and the maximum term of the product is 3 years. In addition, according to the previous report of 36 krypton, there is a consensus in the industry for the financial attributes and stickiness of Alipay and WeChat users. The conversion rate of financial products in WeChat is not as good as that of Alipay.
On the other hand, this is also related to users' habit of using wechat payment. Wechat payment was born on wechat, a social platform, and is positioned in the third-party small and high-frequency payment scenario. Based on this logic, users not only do not often put a large amount of funds into wechat wallets, but also require high liquidity of funds used for payment. Time deposit products with bank savings function are trying to break this habit.
Wechat payment points and change functions took a year from internal test to official launch. In the coming year, can we see the official launch of the bank savings function?