Recently, a screenshot of scalpers selling tickets for the "petition order" concert was circulated on the Internet, including 150000 yuan for the first row of infield, 130000 yuan for the second row of infield and 100000 yuan for the third row of infield. The cheapest is the ticket with the original price of 627 yuan, which costs 4500 yuan.
The national style music concert of "petition order" will be held in the gymnasium of Nanjing Youth Olympic Sports Park from November 1 to 2. In addition to watching it on site, Tencent video will be exclusively paid live.
At 10:18 a.m. on October 12, it was sold out in 5 seconds.
On October 15, the exclusive ticketing general agent of the above concert, the relevant personnel of cat's eye told surging news that 16000 tickets can be sold on the cat's eye platform, which has been publicized on the performance details page. The audience paid high attention to the performance. A total of more than 2 million viewers (2.089 million) robbed tickets online that morning and sold out quickly.
On some e-commerce platforms, some scalpers offer 15000 yuan for a row in the infield, while the original price of 627 yuan is 3000 yuan. The merchant said frankly that the final ticket price can only be informed three days before the concert, and there may be a price increase, 'it depends on whether the organizer will increase the price on our side.'
In this regard, the concert organizer Xinpai media said that cat's eye is the only officially recognized ticket purchase channel, there is no so-called official ticket storage and ticket reselling, and there is no additional seat sale plan in the follow-up.
Scalpers' ticket prices soared and e-commerce platform merchants increased their reservations
"Petition order" is an ancient costume Xianxia drama jointly directed by Zheng Weiwen and Chen Jialin and starring Xiao Zhan and Wang Yibo. The play was broadcast on Tencent video on June 27, 2019 and officially ended on August 14. At present, the score of "petition order" in Douban is 8.2, and there are 290000 short comments.
During the broadcasting of "petition order", he launched the "national style music album of petition order", with a single price of 20 yuan. At present, the sales volume has exceeded 1.03 million. The gold absorption ability of "petition order" IP can be seen.
The concert was popular as expected, but the ticket price was so high that it still exceeded many people's expectations.
Recently, a screenshot of scalpers selling tickets for the "petition order" concert circulated on the Internet shows that the tickets in the first row of the infield sold for 150000 yuan, 130000 yuan in the second row of the infield and 100000 yuan in the third row of the infield. The cheapest is the ticket with the original price of 627 yuan, which costs 4500 yuan.
According to the cat's eye app, the tickets for the national style music concert of "petition order" are divided into five prices, namely 627 yuan, 805 yuan, 1005 yuan, 1580 yuan and 1980 yuan.
If this rather exaggerated quotation is still a case, the merchant quotation on the e-commerce platform may be more illustrative.
On the evening of October 15, some e-commerce platform sellers were selling tickets for the national style music concert of the petition. One of them offered 15000 yuan for the first row of the infield, and the original price of 627 yuan showed that the price was 3000 yuan.
The surging news reporter dialed the merchant's phone, and the other party told him that he can book now, but he can't tell the final ticket price until 3 days before the concert, and there may be a price increase. When asked why the price fluctuated, the other party said, 'it depends on whether the organizer will increase the price on our side'.
"I got the ticket from the organizer because the project is too hot. If they can't give it, I'll give you a refund." The above businesses said so.
In addition, a number of businesses said that they currently accept price increase reservations. Some merchants said: there are tickets for reservation. After the ticket is issued, we will call you to inform you of the specific ticket price and location, and you can choose again. If you feel the price is inappropriate after issuing the ticket, you can refund it in full. "
Organizer: there is no so-called official ticket deposit and ticket reselling
An unnamed concert industry source said: "after the concert tickets come out, they usually flow to several places - the concert team itself, the host team, local fans, the official website and scalpers."
He said that scalpers are the largest source of tickets, and scalpers often get tickets from the organizers. The regulatory authorities have certain restrictions on the ticket price of the concert, and through the sale of scalpers, they can 'throw the pot' to scalpers. If the price is raised through the official website, the organizer cannot avoid the pressure of public opinion.
In this regard, Xinpai media and cat's eye, the organizer of the above "petition order" concert, said that cat's eye is the only designated ticket purchase channel.
On the evening of October 15, relevant personnel of Xinpai media replied to surging news that 16000 tickets were issued for the event. The number of seats was considered based on many factors such as the capacity of the event venue, stage equipment construction and on-site safety, and reported to relevant departments for review and approval. In order to better present the stage effect of the concert, the three-sided stage design is adopted on site, which objectively reduces the number of seats.
Xinpai media said that cat's eye is the only designated ticket purchase channel for this event. There is no possibility of selling tickets through other channels, and there is no so-called official ticket storage and ticket reselling. Successful ticket buyers will have special equipment to check the authenticity of tickets and the matching of ID cards, which is also a measure to resist scalpers to the greatest extent.
Moreover, Xinpai media also stressed that there was no additional seat sale plan in the follow-up.
Who will be in charge of ticket scalping?
It is worth mentioning that some ticket buyers also reflect that in popular concerts, in addition to scalpers, there will even be some individual users who participate in ticket grabbing and reselling in order to make money. So, does this behavior constitute an offence?
Qiu Baochang, President of the e-commerce rule of Law Research Association of the Beijing law society, said: 'reselling tickets seriously can constitute a crime, but generally, it depends on whether it disturbs order. If the order is disturbed, the public security can give him an administrative punishment, detention, fine and so on. If it does not constitute a disturbance of order, it is a free trade. "
Lawyer Zhao Zhanzhan, deputy director of Beijing Zhilin law firm and special researcher of the intellectual property research center of China University of political science and law, said: "according to the third paragraph of Article 52 of the law on public security administration and punishment, those who forge, alter or resell tickets, ship tickets, air tickets, tickets for literary and artistic performances, tickets for sports competitions or other valuable tickets and certificates. He shall be detained for not less than 10 days but not more than 15 days and may also be fined not more than 1000 yuan; If the circumstances are relatively minor, he shall be detained for not less than five days but not more than ten days and may also be fined not more than 500 yuan. "
As for the frequent occurrence of ultra-high ticket prices on the Internet, Zhang Xin (a pseudonym), a media industry analyst, said: 'the price of private traffic in this concert is very high, but the overall scale will not be too large. This price exists because there is demand. "
The ticket price storm is not calm, and the ticket refund storm rises again
In addition to being unable to grab tickets, some consumers reported that they were refunded for no reason.
Xiao Kai, a refunded consumer, told surging news: 'all the air tickets and hotels were booked, and he received the refund message. In this way, I can only return the ticket, return the hotel, and then watch the live broadcast on the Internet. "
On the afternoon of October 15, the cat's eye performance responded on the microblog that after the tickets for the Guofeng music concert of "petition order" were sold out, according to the ordering rules, the organizer Xinpai media and cat's eye performance strictly checked all orders, and it was confirmed that some orders had abnormal ordering behavior. In order to protect the rights and interests of fans, under the spirit of the notice of the Ministry of culture on regulating the operation order of commercial performance ticket market, abnormal orders have been cancelled.
According to cat's eye statistics, there are 196 abnormal orders and 224 corresponding tickets, which will be re sold in the official channel of cat's eye performance at 15:18 on October 15.
Cat eye also said that at the same time, some orders will be changed to on-site ticket collection after confirmation by the sponsor Xinpai media due to unspecified mailing address. The ticket users corresponding to these orders have been notified by SMS. If the user abandons the on-site ticket collection for this part of the order, the generated ticket refund order will also be publicly sold again.
Xinpai media and cat's eye performance promise: the number of tickets available for this performance has been approved and reported in strict accordance with relevant policy requirements, and the ticket purchase, ticket collection and admission inspection will be carried out in strict accordance with the real name system.
Cat eye related personnel told surging news: 'the investigation of abnormal orders is a common means for popular performances to prevent cheating, purify the market and protect users' rights and interests.'
(original title: the ticket price of the "petition order" concert was scrambled to 150000? The organizer denies scalping)