Since September, in order to prepare for the double 11 promotion activities, major e-commerce platforms have also issued activity rules one after another.
For tmall, according to combing:
1. In terms of commodity declaration, the declaration of pre-sale commodities is from September 23 to September 30; Spot commodity declaration is from October 15 to October 25.
2. In terms of commodity pre-sale, the pre-sale preheating start time is October 20; The pre-sale (deposit payment) time is from October 21 to November 10. The warm-up of the activity is from November 1 to November 10.
3. In terms of formal activities, the final payment for formal activities and pre-sale is November 11.
4. Commodity logistics. Tmall's delivery requirements are as follows: orders from November 11 to November 15 must be delivered before November 18; Orders from November 16 to November 19, 2019 must be delivered within 72 hours. Please refer to the investment promotion rules under special circumstances.
Tmall Global's delivery requirements are as follows: orders for cross-border e-commerce bonded imports from November 11 to November 15 must be delivered before November 18, 2019; Overseas direct mail and cross-border e-commerce import orders from November 11 to November 17 must be delivered before November 20. Please refer to the investment promotion rules under special circumstances.
As for jd.com, compared with 2018, the time range of jd.com's commodity registration activities this year has been relaxed compared with last year. Including: 1. Commodity declaration. This year's pre-sale commodity declaration time and official commodity registration time are September 23 to October 28 and October 8 to October 28.
2. Pre sale. Jingdong will open pre-sale from October 18 to October 31 this year; The official event will last from November 1 to 15.
In addition, according to the Nanjing Morning Post, JD has adjusted from brand marketing to product prices this year.
1. In terms of merchant support, jingxiaodai provides a series of financial support policies for merchants. From September 10 to October 10, businesses that meet the conditions can enjoy interest free for up to 30 days if they use the business owner loan; During the period from October 11 to November 13, you will have the opportunity to enjoy interest free and 4.8 interest discount.
2. In terms of product price, on November 11 this year, JD will launch the 'price force verification' system for the first time. This system will strictly monitor all goods on JD platform. Only when the price is the lowest price within 30 days before participating in the event can the goods enter platform level promotion venues such as super brand day, super new product day and plusday.
In terms of product after-sales, JD launched a new rule this year: all businesses participating in the event must provide 7-day unreasonable return (except special category goods), lightning refund and freight insurance services. When users encounter dissatisfied goods, they can return them freely within the specified time without paying freight, and the refund can arrive in seconds.
In terms of Suning Tesco, according to combing:
1. In terms of commodity promotion, the registration time of commodity promotion is from September 12 to October 10, and the warm-up period of the activity is from October 21 to October 31; The official activity time is from October 21 to November 12.
2. In terms of commodity price, it is required that the sales price of the enrollment promotion audition activity should be less than or equal to the minimum transaction price reached on Suning platform from August 13 to September 11 (the minimum transaction price generated during the 818 and 99 promotion periods is not included). In addition, the declared price of pre-sale activities is required to be less than the sales price of the promotion of audition activities. The commodities participating in the event must also be less than or equal to the minimum page selling price that has taken effect or will take effect on September 12.
3. In terms of price package, there is no need to provide package service for extended warranty services, virtual recharge products, cultural products, after-sales parts, enterprise customized home decoration building materials, automotive supplies, fresh food, home decoration building materials, hardware, handicrafts and other commodities. In addition, Xinjiang, Inner Mongolia, Tibet, Gansu, Qinghai, Ningxia and other remote areas do not include mail.
4. In terms of delivery time, orders paid on November 1 require merchants to deliver goods within 72 hours after consumers pay; Orders generated from November 11 to November 15 require merchants to deliver goods before November 18.
5. In terms of freight insurance, the effective time is from October 21 to November 12. Except that some categories and special commodities may not support freight insurance, other categories of commodities must support freight insurance during activities. In addition, businesses in some business modes such as Suning international also do not support ordering freight insurance.
This year's "double 11" sales may reach a new high
According to Huatai Securities, in 2018, the full day trading volume of tmall's "double 11" was 213.5 billion yuan, a year-on-year increase of 27%.
In addition, JD's 2018 "double 11" global good things Festival (from November 1 to November 11) accumulated orders of RMB 159.8 billion, a year-on-year increase of 25.7%.
Suning Tesco's Omni channel orders increased by 132% during the "double 11" period.
According to the analysis of Guojin securities, during the double 11 events in 2018, the delivery volume of the express industry reached 1.882 billion, a year-on-year increase of 25.80%. This year is expected to continue high growth, driving the market in the peak season.