Original title: for the first time in history! Weimi signed a large model fashion aesthetic dream back to the Tang Dynasty?
Weimi signed a large model. Victoria & rsquo; s secret, which has always been the aesthetic of "white bone essence", hired the first large-size model. Previously, the brand has been criticized for refusing large-size models for many years.
As part of the partnership with bluebella, a lingerie brand founded by British women, Weimi launched an activity, featuring Ali Tate Cutler, a large model.
Cutler announced on instagram that she became the first size 14 model of Weimi, made history, and shared photos of models wearing bluebella underwear.
'I think I'm Vimy's first size 14 model?' Cutler added words to the photos, 'anyway, I'm glad to work with a brand I admired when I was a teenager.'
'the body has taken a big step in the right direction. '
Cutler said in an interview: 'size 14 is actually the average size of American women. I really think we need to see more size 14 in the media and fashion circles, because most women are of this size. Therefore, we need to accurately reflect it in the brand and media. "
In July this year, foreign media reported that the Weimi show would be suspended in 2019 because the ratings of Weimi show were getting worse year by year, and new forms may be sought in the future.
With the awakening of the awareness of independent women, they increasingly like more comfortable underwear instead of catering to men's aesthetics and blindly seeking slimming materials. Other underwear brands also began to break through and use daily women in advertising. Coupled with the recession of the retail industry, Weimi has closed 53 stores in the first quarter of this year. So it's time to start changing.