Original title: National Day travel report released! The consumption of night tour is more hot, and the deep niche destination has become a new favorite
The National Day holiday is over. Where did you go this holiday? On October 7, the donkey mother tourism network released the 2019 National Day travel summary report. Red tourism, night travel, Cultural Expo and climbing to enjoy autumn are all the popular travel themes of this year's national day. Among them, Shanghai, Hangzhou, Suzhou, Wuxi, Sanya, Guangzhou, Nanjing, Changzhou, Beijing and Ningbo have become the top 10 popular tourist sources in China during this year's national day.
The report shows that the peak of tourists' travel began on September 30 and reached the peak on October 3. " The "two days off and ten days off" holiday tour has become the choice of many domestic long-term and outbound tourists. Among the tourists, female tourists account for 57%, and people aged 24-40 become the main force, accounting for 60%. Family, relatives, friends and colleagues form a group to travel into the mainstream.
Red tourism is popular
During the National Day holiday, many scenic spots across the country held celebrations. Many parents also took this opportunity to take their children to receive patriotism education and participate in red tourism activities in different forms, such as the flash event of "singing the motherland and pandas traveling with you in the bamboo sea" in southern Sichuan, and the activity of "National Day Culture Week" held by Dajingshan Rural National Park.
The report shows that in addition to Beijing, the capital with a strong atmosphere of military parade and national day, cities with revolutionary cultural history such as Shanghai, Nanchang and Yan'an are also favored by tourists. Many older generations hope to take this opportunity to recall the extraordinary years, and young people can also feel history from it. Jinggangshan, Maoshan, the site of the first National Congress, Xibaipo, Gutian, Liugongdao, Baiyangdian, Shajiabang, hometown of Zhu De and Zunyi Conference memorial hall have become the top 10 red tourist attractions during the national day.
Night tour consumption is more popular
Popular scenic spots on National Day are popular, and theme parks and scenic spots are equally divided. According to the statistics of the report, Chimelong tourist resort, Happy Valley Group, Shanghai Disneyland, the Forbidden City Museum, Huangshan scenic spot, Hengdian film and Television City, Beijing Mutianyu Great Wall, terracotta warriors and horses of Qin Shihuang, Changzhou Dinosaur Park and Nianhua Bay of Lingshan Giant Buddha have become the top 10 national popular scenic spots during this year's national day.
In addition, many scenic destinations have also launched a variety of night tour products to stimulate the consumer demand of tourists. Tourists can feel the scenery different from that in the daytime by boat night tour, night tour of animals and botanical gardens. According to the report, during the seven days of national day this year, the bookings of night tour related products on the donkey mother platform increased by 35% year-on-year. Guangzhou Pearl River night tour, Shanghai Huangpu River night tour, Sanya Bay night tour, Jinji Lake Night Tour, Jiangnan ancient canal night tour, Lujiang night tour, Chongqing Liangjiang night tour, Banna botanical garden night tour, Heming ancient town night tour, Jiangyin gongdora night tour and other popular night tours.
At the same time, the popularity of night tour has driven the related tourism performance markets such as theater, performance and show. According to the booking data of tourism performance products on the donkey mother platform, song City eternal love, Huaqing Palace eternal hate song, impression Putuo live performance, Beijing Deyun club, Impression West Lake, Yan'an defense war, Sanya eternal love, impression Lijiang, charming Xiangxi and Wuyuan dream home have become the top 10 most popular tourism performance products during the national day.
Peripheral Tour 'family mobilization'
With the favorable factors such as free high-speed traffic and the improvement of high-speed rail network, peripheral tourism has also become an important way for many tourists to spend the golden week. The report shows that among the people who choose to travel around, parent-child travel and family travel are the mainstream. Theme parks, museums and other scenic spots suitable for children are more popular with parents, such as Shanghai Disneyland, Shanghai Nature Museum, Shenzhen happy valley, Guangzhou Chimelong happy world, Guangdong Science Center, etc.
During the national day, it is the golden autumn season when fishing is open in coastal areas and chrysanthemum, yellow and crab are fat in Yangcheng Lake, Taihu Lake and other places. Taking the whole family 'to a city for a meal' has also become a popular choice for tourists in eastern coastal cities, especially in the Yangtze River Delta. According to the report, Hangzhou, Suzhou, Wuxi, Shanghai, Beijing, Changzhou, Wuhan, Xi'an, Nanjing and Guangzhou have become the top 10 popular destinations for peripheral tourism during the national day.
In terms of travel mode, peripheral travel is still dominated by self driving, accounting for more than 55%. With the continuous improvement of high-speed rail network, high-speed rail group tour is becoming more and more popular.
'appreciating autumn' attaches importance to quality
During the national day, the autumn wind is bright and clear, which is very suitable for climbing to enjoy autumn and visiting mountains and rivers. Among them, Huangshan, Huashan, Hulunbuir and other scenic spots are most popular with tourists. According to the report, among the top 10 popular destinations for long-term travel during the national day, Beijing, Sanya and Xiamen ranked the top three, in addition to Lijiang, Qingdao, Hulunbuir, Guangzhou, Chengdu, Chongqing and Guilin.
In terms of domestic long-term travel, the travel time is up to 5-7 days, accounting for 53%. From the perspective of consumption habits, private groups and exquisite groups in the northwest and southwest are the 'main melody' of this year's National Day long-term products.
It is worth mentioning that on September 27, Jiuzhaigou officially opened its garden after two years of restoration and reconstruction, 'red leaves are better than flowers when visiting Jiuzhai in autumn'. Lucky tourists who grabbed tickets have enjoyed the beautiful scenery of Jiuzhaigou through the National Day holiday.
In depth niche destinations in Japan become a new favorite
In terms of outbound tourism, short-term outbound tourism accounts for the highest proportion, reaching 65%. Thailand, Japan, South Korea, Vietnam, Turkey, Malaysia, Cambodia, Singapore, Canada and Mauritius have become the top 10 popular destinations for outbound tourism during the national day.
Overseas destinations familiar to Chinese tourists, such as Japan and Thailand, also show some different consumption trends. Taking Japan as an example, during this year's national day, in addition to conventional popular destinations such as Tokyo, Osaka, Nara and Kyoto, free travel products in Fukuoka, Nagoya and Matsuyama are also favored, and the number of tourists booked has increased by nearly 30% year-on-year. The year-on-year increase of bookings in Huaxin, a small seaside town in Thailand, is also close to 20%, showing the trend of more and more high-frequency in-depth and personalized travel to Japan and Thailand.