The hardware cost of the new iPhone is less than 30% of the price, and the cost of the emperor's iPhone is only more than 3000 yuan
Apple launched three iPhone 11 phones this year. The price of the lowest end iPhone 11 is reduced by 1000 yuan to 5499 yuan, the iPhone 11 pro and iPhone 11 Pro Max are maintained from 8699 and 9599 yuan, and the top configuration of the emperor version is 12999 yuan. However, the BOM material cost is less than 3500 yuan, less than 1 / 3 of the price.
Techinsights recently disassembled the iPhone 11 Pro Max phone and analyzed its BOM material cost. This cost refers to the cost of various components, not including the cost of R & D.
They disassembled the 512gb emperor version of the iPhone 11 Pro max. the most expensive part is the three camera module, which costs $73.5, followed by the display / touch screen of $66.5, and then the A13 processor of $64. The cost of these three parts is as high as $204.
Other valuable components include memory chips, which cost $58, RF components, which cost $30, PCB substrates, $16.5, memory, $11.5, and assembly and testing costs of $21. In addition to other miscellaneous components, the total cost of BOM is about $490.50, about RMB 3493, which is less than one-third of the price of RMB 12999 set by the emperor's Bank of China, It only accounts for 27.5% of the cost. Looking at the BOM cost alone, apple can make money by selling one set.
Of course, compared with the BOM cost of the previous generation of iPhone XS max of $453, the cost of Apple's iPhone 11 Pro Max is still significantly increased. The main increase comes from the three camera module. It can be seen that Apple has spent a great price to take photos of the iPhone 11 series.