On September 19, a teleconference minutes of a securities firm was exposed on the microblog, which mentioned that the monthly salary of the manager of Haidilao store could reach 100000 ~ 120000 yuan.
The monthly salary of Haidilao store manager can reach 120000 yuan
Recently, the teleconference of the chief of CSC securities service revealed the secret. Haidilao designed a mechanism to increase its monthly salary from 3000 yuan to 120000 yuan.
According to the teleconference minutes of CSC, the monthly salary of junior employees of Haidilao is about 3000 yuan, and the fixed monthly salary after growing into a store manager is about 35000 yuan. If the store manager wants to work until his monthly salary is 120000 yuan, he has to rely on the three-level distribution model.
Haidilao's three-level distribution mode, that is, the store manager can deduct a percentage from the net profits of the apprentice store and the apprentice store by training the apprentice store manager. The percentage of the store manager's deduction from the apprentice store manager accounts for more than 3% of the net profits of the apprentice store.
Fixed salary plus commission, the monthly salary of Haidilao store manager can reach about 100000-120000 yuan, but not so much every month. If the store managed by the store manager is not rated as class A, he can't enjoy the Commission of apprentice and apprentice store.
If the store manager can't be rated as a, he can't enjoy the Commission of apprentice and apprentice store. It should be noted that the monthly salary of the old store manager is at least 80000-90000 yuan. If there are enough apprentice stores, it is basically more than 100000 yuan; The new store manager is basically based on fixed salary and our commission, about 40000 yuan per month.
Seeing here, many people should want to apply for the manager of Haidilao. However, they may be disappointed, because all store managers of Haidilao are trained step by step from recruiting junior employees, and there are no 'airborne' store managers.
The assessment and promotion paths of Haidilao employees are as follows:
First of all, it takes an average of about 6 months from junior waiter to senior waiter. If they fail to meet the requirements during this period, they will be eliminated.
The salary level of senior waiters will be different from that of junior waiters, and the salary level is about three times that of junior waiters. The monthly salary of junior employees is about 3000 yuan, and that of senior employees is about 6000 yuan ~ 15000 yuan.
From senior employees to store managers, the gap is about three times. The monthly salary of store managers is about 35000 yuan, with corresponding incentives.
In addition, Haidilao's former store managers had no special educational requirements, but now they basically require junior college, and there is a 'blood exchange' process. At present, the employees of Haidilao new store are basically college or above. All store managers start from the grass-roots level and need to comply with Haidilao's values.
The work content and responsibilities of Haidilao store manager are mainly divided into fixed work and flexible work.
The fixed work is mainly the daily inspection. In the past, it was the four-color card assessment. Now the basic contents of the assessment have not changed, including service, customer satisfaction, complaints, service consistency, health and safety, equipment inspection, etc.
Flexible work includes employee care, organizing employees' dinners, parties, etc. every month. If senior employees leave more, they need to be asked and assessed; The store requires that the proportion of senior employees should be 60%, the turnover rate is too high, and the store manager will have assessment pressure; The store manager requires ideological intervention in the resignation of senior employees; In addition, employees' life, such as dormitory and health, should be managed.
Although the treatment of upgrading to Haidilao store manager is attractive, the sweat paid by the store manager can not be borne by ordinary people.
After the Haidilao store manager's monthly salary of 120000 was swiped on the screen, many netizens said that 'if the store manager gets a high salary, the employees will be more enthusiastic' and 'if you want employees to be wolves, you have to feed meat'
Some netizens confirmed that the store manager's salary was really high. Some netizens applied for Haidilao store manager, and some could only adhere to it for half a month.
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What is the probability of becoming the manager of Haidilao store
According to the content of the teleconference of CSC securities, all the store managers of Haidilao are trained step by step from the recruitment of junior employees, and there are no airborne store managers.
The assessment and promotion paths of Haidilao employees are as follows:
First of all, it takes an average of about 6 months from junior waiter to senior waiter. If they fail to meet the requirements during this period, they will be eliminated. The salary level of senior waiter will be separated from that of junior waiter. The salary level is about three times that of junior employee. The monthly salary of junior employee is about 3000 yuan, and the salary of senior employee is about 6000 yuan - 15000 yuan, which is not capped.
From senior employees to store managers, the gap is about three times. The monthly salary of store managers is about 35000 yuan, with corresponding incentives. From junior high school senior employees to store managers, the average time is about a year.
What is the probability of becoming the manager of Haidilao store? According to the 2019 interim report data of Haidilao, as of the end of June this year, Haidilao had 593 stores and 88378 employees in the world. According to the calculation of one store and one manager, there are 593 store managers in the world, and the proportion of store managers accounts for only 0.67% of all employees.
According to the teleconference of CSC, there are about 800 reserve store managers in Haidilao, and the training speed is still slowing down, and the threshold of store managers is also rising.
The position of store manager is limited. In addition to being promoted to store manager, employees who love working in Haidilao have another career development path. There are two career paths, one is from store manager assistant to store manager, and the other is from store manager to functional department.
Haidilao Beijing company released the recruitment information of store manager assistant on a recruitment website. The assistant manager's starting salary is 5500 yuan per month, up to 8000 yuan according to the comprehensive performance. The salary of the lobby level is 8000-12000 yuan, and the monthly salary of the store manager is 10000-100000 yuan, that is, the treatment of the store manager is the most imaginative, and the monthly income is up to 100000 yuan. In addition, there are many benefits such as dormitory, transportation reimbursement and parental subsidies. One of the benefits is very attractive to female store managers. The store manager's maternity leave salary is 10000 yuan / month, and can enjoy paid maternity leave for up to 13 months.
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Store managers can keep their jobs even if they lose money
The aforementioned Haidilao lobby manager said that in terms of the current expansion speed of Haidilao, the store manager has now oversupplied. Many people have obtained the certificate of store manager. When they open a new store, they can be a store manager, or they are waiting for the store manager to be eliminated.
The lobby manager also revealed that the assessment method of Haidilao for store managers is not to assess the profits and losses of the store, but to divide level a, B and C stores by assessing the on-site environment and customer satisfaction of the store. Even if the store's revenue is at a loss, the store manager can always do it if it is rated as A-level store. If it is C, it may be eliminated.
The assessment time is divided by quarter. If the stores of master, apprentice and disciple are all class A, the whole family will expand new stores faster. If the whole family is C, the company will not give new projects.
According to the daily economic news, the manager of Haidilao store can't get so much every month. If he can't be rated as a, he can't enjoy the Commission of apprentice and apprentice store.
In addition, the education requirement of Haidilao store manager is college, and there is a 'blood exchange' process. At present, the employees of Haidilao new store are basically college or above. All store managers start from the grass-roots level and need to comply with Haidilao's values.
According to the 2019 interim report of Haidilao, in the first half of the year, the turnover rates of Haidilao in first tier, second tier and third tier cities were 5.1 times / day, 5.3 times / day and 5.1 times / day respectively, and the turnover rate of overseas stores was 4.3 times / day. The lobby manager said that the business of this store is not ideal. The turnover rate is generally about 4 times / day, which means that the time for guests to eat is generally relatively long. Generally, the turnover rate of standard stores is about 6, and that of better stores can reach 7.
Some data show that compared with other catering brands, Haidilao recovers its costs the fastest. Its single store can achieve a net profit of about 4 million per year. Investing in a store can basically recover all costs in a year.
However, as early as a few years ago, Haidilao said that it would never accept the franchise mode and all direct sales. Most of the people who have the opportunity to open a new store are old employees with more than five years of experience in Haidilao. These people need to pass a detailed KPI assessment system, start from the running hall, and finally get the qualification to open a shop.
In 2013, Zhang Yong, the leader of Haidilao, once said: 'five years later, Haidilao has two possibilities. The first possibility is that if management can't keep up, it must be over; The second possibility is to survive. Five years later, we will face the problem of internationalization. "
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How much money does undersea fishing make?
The half year profit exceeded 900 million, and the founder's couple's wealth was close to Wang Jianlin
In 1994, Zhang Yong, who worked as a welder in a tractor factory, set up four tables in his hometown of Jianyang, Sichuan, and sold Malatang in his spare time.
"I can't decorate or stir fry materials. I chose the store location on the back of the street. At the beginning, I didn't even know what a hairy belly is. If I want to survive, I can only have a better attitude. What others want is faster. If I'm dissatisfied, I'll smile more. When it first opened, I didn't know the tricks and often made mistakes. In order to satisfy the guests, I gave more than I sold. " Zhang Yong recalled in an interview with a media, "as a result, everyone said my food was not delicious, but they were willing to come." Half a year later, Zhang Yong made 10000 yuan from a string of spicy hot dishes for a dime.
This Malatang is the predecessor of Haidilao.
"If the guests are happy, they will praise you for your good taste, but if they think you have a cold attitude, they will say it's terrible." Service is the key to success in catering, which Zhang Yong thought of long ago.
However, Zhang Yong and his wife Shu Ping can't imagine that after 25 years of Haidilao, with the help of the power of the capital market, they can stand in the position of the richest man in Chinese catering, and with a net worth of more than 120 billion (calculated by the market value of Haidilao and Yihai International Holdings), they are close to the Wang Jianlin family (the wealth of Hurun 100 rich list in 2018 was 140 billion yuan).
According to the financial report released by Haidilao on August 21, in the first half of this year, the company realized a revenue of 11.695 billion yuan, a year-on-year increase of 59.3%; The net profit was 911 million yuan, a year-on-year increase of 41%; In the past six months, 109 million people visited Haidilao.
At present, Haidilao shares are reported at HK $35.15, with a market value of HK $186.295 billion.
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The richest man in catering is close to Wang Jianlin
In the 2018 Hurun rich list, Haidilao's bosses Zhang Yong and Shu Ping ranked 34th with a wealth of 55 billion yuan.
According to the latest data from the Hong Kong stock exchange, Zhang Yong and his wife hold 35.61% of Yihai international and 68.6% of Haidilao. As of the closing on August 21, the market value of Yihai international was HK $49.5 billion and that of Haidilao was HK $181.8 billion. Based on this calculation, the market value of the two listed companies held by Zhang Yong and his wife is HK $142.3 billion (about 128.2 billion yuan).
Therefore, the shares held by Zhang Yong and his wife with a value of 128.2 billion yuan can be ranked in the top seven of the Hurun rich list in 2018, close to the Wang Jianlin family (140 billion yuan), and ahead of Wang Wei, Lei Jun and others (Note: since this year, the share price of SF Holdings has increased by 20% and the share price of Xiaomi group has fallen), and they are the richest man in the domestic catering industry.
Source: Hurun rich list
Among the rich, Zhang Yong is definitely a relatively low-key one. And his growth path is absolutely inspirational.