(original title: China Electronics first street survey: merchants say a new iPhone only makes 10 yuan)
Today (September 20), Apple's iphone11 series officially went on sale, but 'coincidentally' Huawei released and opened the pre-sale of mate30 series phones.
Although it was sprayed with 'no innovation', '5g absence' and 'like Yuba', from the pre-sale data, the new iPhone sold 'really fragrant'. But does this mean that apple and its industrial chain prospects have improved?
Recently, the reporter of the science and Innovation Board Daily has repeatedly visited Huaqiangbei, Shenzhen, the first electronic street in China, to visit the sales market and price changes of the new apple. On both sides of this pedestrian street, which is more than 10 meters wide and more than 200 meters long, there are more than 10 large and small electronic markets, filled with no less than 10 Apple experience stores, apple maintenance service stores and hundreds of Apple suppliers, As the wind vane of China's electronic communication, it has witnessed the rapid popularity and falling silence of generation after generation of products in the market. Taking this as an observation window, you may be able to get a glimpse of the most real current situation of Apple phones from the depths.
'a new iPhone only makes $10'
In Huaqiangbei in September, the air is still filled with endless heat; In contrast, the iPhone 11 series did not appear to be in a hot market here, although sales were not as cold as expected.
In recent years, with the rise of network and developed logistics, the flow of retail investors in Huaqiangbei has long been evacuated; Today, the groups who come to purchase are mainly large and small apple stores or Taobao stores, because the wholesale from Huaqiangbei will be 'cheaper' than Apple's official website or jd.com and other e-commerce platforms.
"Recently, many people have come to ask the price. This time, apple 11 is more popular than expected." A Chaoshan merchant located on the first floor of SEG electronic market told reporters, 'I have booked more than 10 sets myself. The market is general. It can only be said that it is better than last year, but it is certainly not the best period for (Apple).'
Figure Huaqiang North SEG square; Source: photographed by science and technology innovation board daily
With regard to the price, although a Huaqiangbei Apple experience store or repair shop hung the words "accept iphone11 series' spot reservation 'on the front, it did not further update the official price.
Figure Huaqiangbei Apple experience store; Source: photographed by science and technology innovation board daily
Until the 19th, the price list of iphone11 series began to flow out from large and small merchants in SEG electronic market, but the quotations of each were uneven. Taking iphone11 64g as an example, black, red and white generally offer 100 + to 300 + yuan lower than the official website, with a slight profit margin; The popular new color dark night green costs a premium of tens of yuan to more than 100 yuan, but it is also much cheaper than the 700 yuan reported by the media.
Overall, taking Huaqiang North to get goods will be more 'cost-effective' than the market.
Figure - quotation list of iphone11 series of Huaqiangbei merchants; Source: provided by Huaqiangbei merchants
The aforementioned boss of Chaoshan introduced the ordering process to the reporter, 'pay a deposit of 500-1000 yuan in advance during the pre-sale period, which can be issued on behalf of the 19th, and can be taken now on the 20th; However, the quotation is the reference price for ordering. The specific price shall be subject to the day of sale on the 20th, and the price difference will not be refunded. "
Today, the iphone11 series is officially on sale. The reporter confirmed from a number of Huaqiang North small dealers that the relevant quotation has not changed yet, but there will be some room for price reduction according to the experience of previous years.
It is worth mentioning that for the reporter's stop inquiry, several SEG stall owners appear to be quite 'Buddhist', neither introducing new products nor striving for customers. In front of their three foot counter, there was no leaflet, poster or even quotation sheet about Apple's new machine. On the contrary, it was cluttered with popular commodities such as mining machines, walkie talkies, intelligent education robots, UAVs, projectors and translators. The new iPhone is just a small pile in their tens of millions of business, 'both for sale' and 'by sale'.
Picture: Huaqiang North small vendor stall; Source: photographed by science and technology innovation board daily
A supplier surnamed Liu in Chaoshan told reporters that this is because if the main iPhone is a new machine, the market price is basically transparent and there is no profit. " The profit of mobile phone itself is really not high, mainly by running volume; Besides, selling apples is actually not as profitable as before. A new Apple actually makes only 10 yuan. Can you take 200 at a time? If you can, the 10 yuan won't earn you. When you get the goods directly from the company. "
Half the street to sell 'Huawei' mobile phones
Who ever thought that Huaqiangbei was once the world of apple.
Lao Xu, who has been operating the mobile phone business in Huaqiangbei for more than ten years, told reporters, 'Huaqiangbei has always had & lsquo; Apple & rsquo; Complex, many people live by selling iPhones. "
However, with the rise of domestic mobile phone sales and falling prices, the second-hand selling prices of once 'high-end mobile phones' such as apple have also been greatly suppressed, and merchants are generally facing the risk of low profits and unsalable inventory. " In the past two years, not only is the business of Apple's new computers difficult to do, but the life of second-hand Apple computers is also difficult. "
The reporter noted that Huaqiang North originally had five or six well-known digital malls. At present, only SEG and Huaqiang are left to sell second-hand Apple machines. Yuanwang and Mingtong building, once famous for selling refurbished Apple phones, has been transformed into a beauty mall.
In sharp contrast to the decline of Apple's dominant position, the four domestic mobile phone giants' huami ov 'are rising rapidly in Huaqiangbei.
On both sides of Huaqiang North pedestrian street, standing with apple experience store and apple maintenance store are many oppo super flagship stores, Huawei authorized experience stores and Xiaomi home.
Figure Huaqiang, Huawei and other domestic mobile phone stores are numerous; Source: photographed by science and technology innovation board daily
In addition to brand licensors, there are a large number of small vendors in SEG communication market and electronic market
Display and sell 'huami ov' mobile phones together with apple mobile phones in the window. In their stalls, publicity posters of Huawei, oppo and other mobile phone brands are prominently hung.
Several Huaqiangbei merchants told reporters that Huaqiangbei used to be full of apples, but now it is full of Huawei. " Once Shenzhen Huaqiangbei was Apple's world, now it seems to be Huawei's. At present, Huawei sells more than apple in Huaqiangbei, and half of the whole street sells Huawei. "
Today is when the iphone11 series is on sale. Huawei also officially released and opened the pre-sale of mate30 mobile phones on the same day, and will officially open sales in Huawei mall, online authorized e-commerce platform, Huawei authorized experience store and offline authorized retailers on September 26. At that time, more new trends may come from Huaqiangbei.
It is said that as soon as Huawei's mate 20 x (5g) mobile phone went on sale in August, it was sold out in several agent sales stores and operator outlets in Huaqiangbei, resulting in some stores with inventory incarnating old scalpers, requiring a price increase to get the spot, with a maximum price increase of 700 yuan.