Sihai network

Blind box has become a new way of social networking, providing online communication and communicatio

when he saw a unhappy doll squatting on the ground, Alan (a pseudonym) felt that it was' another self ', and immediately bought it.

Many friends of blind box players often get together to discuss the modeling and playing methods of dolls and exchange the repeated styles in their hands, which makes Alan feel no longer lonely in a big city like Beijing. Blind box has become a new fashion trend among young people. Many people 'sun out' human dolls on platforms such as QQ space, circle of friends and microblog. Some players who aim to collect complete sets of human dolls also exchange and resell blind boxes on major social platforms. Just search on QQ platform, there are more than 150 communication groups, of which the largest group is 1206.

Alan often buys some small props to decorate dolls, such as swimming circles, houses and hats, and then takes pictures of dolls from different angles according to his own ideas. Once she took a doll to a friend's wedding. The doll's shape and the wedding scene complement each other. After drying out photos in the circle of friends, friends in the circle praised her one after another. Many people asked her how to buy Dolls.

As a social attribute of trendy play, blind box attracts young people today. Paopaomat company has built a professional tide play community in China - Paqu, which provides online communication and communication channels for tide play lovers. In the fun of flowers, players can not only share the life of trendy toys, display their toys in the cloud toy cabinet, but also publish photos of toys to attract friends to praise and exchange. In its offline stores, users can get close to more trendy games, continuously improve the shopping experience, and enter the wechat group through stores, so as to bring together like-minded young people in the same city.

'it is through multiple online and offline channels that bubble Mart allows young people to buy trendy games and get to know & lsquo; Baby friends & rsquo Participation & lsquo; Change baby & rsquo;, Meet their needs for consumption, entertainment and social networking. " The relevant person in charge of bubble mart is accepting China Youth Daily & middot; In an interview with China youth.com, the reporter said that at present, young people are generally facing the dual pressure of work and life. Young people who are keen on self-expression urgently need a spiritual sustenance, but the traditional consumption field lacks products that can not only meet the aesthetic experience, but also bring emotional comfort. Therefore, bubble Mart launched the tide play IP with 'no story and no background', which not only reduces the threshold for consumers to understand, but also allows consumers to endow the tide play soul.

After watching the movie "the devil child of Nezha" in July this year, Fu Yu drew two Nezha series blind boxes in the mall. Unexpectedly, he drew a 'big hidden'. Later, in only two months, he collected all the styles of nine series.

Fu Yu will hang the repeated styles on the idle fish to sell. Most of some common styles are sold at or below the original price, while others with limited quantity will have different degrees of premium because they are difficult to buy in the market. Recently, he sold a badge of Molly series for 150 yuan, while he bought it for 49 yuan.

Fu Yu has joined many circles of trading dolls. In a QQ blind box trading group, he will patiently introduce some professional names to some novices who have just 'entered the pit' and share some experience of collecting dolls. The group is very popular. People change or sell dolls almost every day.

Many players find easier ways to socialize through dolls. A netizen finally got the long-awaited hidden version of Nezha series - Xianglong, and put out pictures in the group. Other netizens congratulated one after another. In order to share his joy, he sold two basic dolls at a very low price, and planned to give some of his repeated styles to other players.

Many players not only send some dolls they want to exchange and sell, but also mark that they want to know more 'baby friends', but also exchange life other than dolls. Some second-hand trading markets also support offline trading, so that 'baby friends' can also become offline friends.