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Among the top ten works of the preliminary evaluation of the mascots of the 2022 Winter Olympic Game

Preparations for the 2022 Beijing Winter Olympic Games and the winter Paralympic Games are in full swing. As one of the highlights of the Olympic Games, the release of the mascot has attracted worldwide attention. The relevant person in charge of the Beijing Winter Olympic Organizing Committee said that the mascots of the Beijing Winter Olympic Games and the winter Paralympic Games will be released soon. I believe the time to see their style is not far away.

Last Thursday, the Beijing Daily Winter Olympics special issue - "focus on 2022" and the Beijing Evening News Winter Olympics special issue - "meet 2022" published by the Beijing Daily respectively combed and introduced the mascots and distinctive mascots of the past Olympic Games.

On August 8, 2018, the mascots of the Beijing Winter Olympic Games and the winter Paralympic Games were officially collected worldwide. The global solicitation time is from August 8 to October 31, 2018. On the basis of drawing on the experience of organizing the recent Olympic Games and referring to the emblem collection of the Beijing 2022 Winter Olympic Games and the winter Paralympic Games, the global collection paid more attention to extensive participation, and carried out the theme activity of "Winter Olympic mascot in my heart" among primary and secondary school students across the country to spread the Olympic spirit, popularize Olympic knowledge and attract the attention of young people Participate in the preparations for the Beijing Winter Olympic Games. In addition, the global collection of mascots for the Beijing Winter Olympic Games and the winter Paralympic Games reflects the commitment of "simultaneous planning, simultaneous implementation and equally wonderful" and ensures that the two Olympic mascots are different and can achieve the unity of visual image. Finally, a total of 5816 design schemes were received in the global solicitation.

From January 7 to 8, 2019, more than 10 experts at home and abroad were invited to participate in the preliminary evaluation and re evaluation meeting of mascot design scheme, and finally 10 selected design schemes were selected. It is worth mentioning that one of the top ten works in the preliminary evaluation was written by primary and secondary school students. The mascot design scheme modification expert group has organized discussions for many times to guide the original author of the mascot selected design scheme to modify and improve the selected scheme.

In April 2019, people from all walks of life were invited to participate in the social evaluation meeting of mascot candidate scheme. Participants generally believed that the candidate scheme design was novel, dynamic and unique. It not only reflected the vision of Beijing Winter Olympic Games and winter Paralympic Games and Chinese traditional culture, but also had international aesthetic elements.

Mascot is an important element of the visual image system and landscape design of the Olympic Games. It is not only the most popular Olympic brand image with the most commemorative value, but also the Olympic cultural activity that attracts the most social attention and is most easy for teenagers to participate in. Next, we are waiting for the official unveiling of the mascots of the 2022 Beijing Winter Olympic and Paralympic Games.