Costco launched Maotai for 1499. Shanghai citizens lined up for shopping
Costco has become popular again recently. This time, it's because more than 10000 bottles of Feitian Maotai with a retail price of 1499 yuan!
At present, the retail price of Feitian Maotai is more than 2500 yuan, which is difficult for ordinary consumers to buy at the price of 1499 yuan. Therefore, Costco has lined up again in the past two days.
In an interview with the media, the relevant person in charge of Guizhou Maotai liquor sales company said that Costco was chosen to do 'precision delivery' this time, focusing on its' mature membership model 'to reduce the interference of scalpers.
The re launch of 1499 yuan Feitian Maotai made Costco raise the tide of queuing again. Some netizens joked: 'just returned the membership card, I have to do it again.'
Shanghai people fight!
According to media reports, at 18:00 on September 11, the first day of the launch of this batch of Maotai, more than 200 people were waiting in line at Costco supermarket. The next day, the traffic doubled. Some consumers said they saw Costco post a Maotai sold out notice on the evening of the 12th.
September 11 and September 12 are still working days, but most of the people in line are young people.
Many netizens drying out their victory fruits on microblog. It is said that it took at least 3 or 4 hours from queuing to getting Maotai liquor.
At the same time, in order to reduce congestion, consumers need to pay, get a wine purchase card with a shopping ticket, and go to a special window to queue up for wine.
However, the reporter also noticed that some netizens said that there were scalpers at the scene to collect the Maotai liquor just bought by consumers at the price of 1900 yuan.
Some netizens joked that 'just returned the membership card, I have to do it again'.
Some time ago, Costco, which was widely rumored on the Internet, queued up to return the card, which is actually a normal situation. Shanghai Costco executives specifically clarified: we have seen a lot of this little scene of card refund. This data is in the normal range in Costco stores all over the world.
Some netizens also revealed that when they went there on the morning of September 13, they found Costco was full, 'the security guard at the door said that Maotai was sold out.'
Maotai response: accurate delivery and reduce cattle interference
For this launch, the relevant person in charge of Guizhou Maotai liquor sales company said, "this time, we chose Costco for accurate launch, that is, we took a fancy to their mature membership model, which is an attempt to reduce the interference of scalpers and let more consumers have reliable and convenient channels to buy Maotai liquor."
The official said that previously, Maotai was in Costco supermarket & lsquo; Fire & rsquo; The news has attracted the attention of the senior management of the group. Through accurate and scientific investment in key markets, not only real consumers can buy Maotai liquor at a fair price, but also a powerful counterattack to the current market speculation of Maotai liquor and the sale of Maotai liquor in rural areas.
For the situation that there are yellow cattle receiving wine at the price of 1900 yuan a bottle, the above person in charge said, 'there are yellow cattle outside, and about four groups of people are receiving wine. I have been observing statistics in the morning, middle and evening. The Yellow Cattle harvest no more than 300 bottles, that is, less than 10% of the total. " The relevant person in charge of the channel Department of Maotai liquor sales company said.
Behind the crazy robbery: the abnormally high terminal price
Although the official retail price of Moutai set by Moutai official to Moutai 53 500ml is 1499 yuan, but because of tight supply and some businesses hoarding goods, the circulation price of this high-grade Maotai Baijiu liquor among distributors has already exceeded 2000 yuan, and the retail prices of electricity suppliers, supermarkets and other terminals are even higher.
On September 11, it was rumored on the Internet that the purchase price of Beijing cattle for Maotai (500ml of 53 degree flying Maotai) fell from 2650 yuan to 2100 yuan, causing market panic: whether the price of Maotai peaked in the short term.
However, a Hangzhou dealer said it was false news. The dealer said: 'if there is really a Maotai of 2100 yuan, let him transport 10000 tons to me. Our dealers have a group, which is not the price at all. " According to the dealer, at present, the wholesale price of Feitian Maotai in Hangzhou is stable at more than 2600 yuan, and the retail price often exceeds 3000 yuan.
According to statistics, at present, the price of Feitian Maotai in Beijing (the unit price of the whole box) is about 2600 yuan, about 2400 yuan in Shenzhen, about 2500 yuan in Nanchang, about 2400 yuan in Zhengzhou, about 2500 yuan in Chengdu and about 2600 yuan in Guangzhou.
In order to stabilize prices, Maotai has previously stated that it will concentrate 7400 tons of Maotai Liquor on the market on the eve of the Mid Autumn Festival and national day, trying its best to meet the needs of consumers.
Costco is about to open a store in Chongqing
After the Shanghai store, Costco Chongqing store also entered the countdown.
China held one belt, one road, the 12 Hongkong general assembly, the Costco'general agent of the pan China region, the Chongqing general finance and circulation limited liability company, the Chengdu Sichuan Taiwan Intelligent Agriculture Development Co., Ltd. and Chongqing green science and Technology Co., Ltd., respectively, respectively. The strategic cooperation signing instrument was held respectively, which marked the beginning of the cooperation between Costco and Chongqing. As the manager and operator in Chongqing, Chongqing Lvke Deshang Technology Co., Ltd. will set up an operation center and logistics transfer center in Chongqing and start to select a site for Costco's Chongqing store.
As the largest chain membership warehouse store in the United States and the largest chain membership warehouse wholesale store in the world, this choice to open a store in Chongqing is to see Chongqing's unique location advantages, convenient logistics and strong consumption ability. According to the relevant person in charge, Chongqing will open at least two Costco flagship stores and four boutique life stores.
Upstream news according to the comprehensive report of Southern Metropolis Daily, 'Maotai time and space', 21st century economic report, China Fund News, first eye - Chongqing Radio and television, etc