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Summary of seven highlights of Apple press conference

Summary of seven highlights of Apple press conference

In the early morning of September 11, the 'Spring Festival Gala of science and technology circle' 2019 Apple autumn conference was held in the United States. The new iPhone appeared, the A13 chip came, and the legendary 'Yuba three photos' also came. What are the highlights of the new iPhone?

1. Big move! A13 chip release

Apple has released a new generation of A13 bionic chip.

Apple said that A13 bionic chip is the fastest CPU and GPU on smart phones, far ahead of Android competitors. Apple's list of competitors includes Samsung Galaxy S10 + with Xiaolong 855, Huawei P30 pro with Kirin 980 and Google pixel 3 with Xiaolong 845.

However, not surprisingly, the new iPhone does not support 5g features.

A13 chip has two highlights: machine learning and low-power design. It is reported that its CPU can process 10000 times per second, reduce power consumption, improve mobile phone performance and improve battery life.

2. Yuba San is here

The rear camera of iPhone 11 pro and iPhone 11 Pro Max adopts the design of 'Yuba three shots'. It is reported that the iPhone 11 pro and iPhone 11 Pro Max are equipped with wide-angle lens, telephoto lens and ultra wide-angle lens.

In terms of video recording, the three lens ends can be switched in real time during the recording process, and the exposure, white balance and color are completely consistent, so as to switch seamlessly.

In terms of video shooting, it supports 4K video shooting, video optical image anti shake function (wide-angle and telephoto), 2x optical zoom and other functions.

The iPhone 11 uses dual cameras (wide-angle lens and ultra wide-angle lens). From top to bottom, there are 12 million pixel wide-angle main camera and 12 million pixel ultra wide-angle lens respectively. The main camera is 26mm focal segment f / 1.8 aperture, 6-Piece lens, 5-piece lens and 13mm focal segment f / 2.4 aperture, providing a wide-angle field of view of up to 120 degrees.

The front lens has also been strengthened on the iPhone 11. Firstly, it has been upgraded to 12 million pixels, and secondly, it supports self shooting and slow motion shooting creation.

3. Heavy AI photography technology deep fusion

In terms of photographing software, Phil Schiller, senior vice president of apple, focused on a heavy AI photographing technology - deep fusion.

The operation principle of deep fusion is that each time you press the shutter, the system will take a long exposure photo. But before and after you press the shutter, the system will take four short exposure photos respectively - a total of nine photos.

Then, through the powerful computing power of machine learning technology and apple AI chip, the system will select the most suitable pixel among 24 million pixels to form the most perfect image.

However, Apple also said that deep fusion technology will not appear on new mobile phones that can be bought for the time being, and it will be updated through system software this fall.

4. Sale price decline

Apple officially announced the naming of the new iPhone: iPhone 11, iPhone 11 pro and iPhone 11 Pro max, starting at US $699 (from RMB 5499 on the official website), US $999 (from RMB 8699 on the official website) and US $1099 (from RMB 9599 on the official website). It is the same as last year, and even the price of the National Bank of China for iPhone 11 is 1000 yuan cheaper than that when the iPhone XR was listed last year -- it can be said that the volume is increased without price increase.

5. Abandon 5V / 1A charging head

Apple finally gave up 5V / 1A charging head! On iPhone 11 pro and iPhone 11 Pro max, 18W fast charging head is equipped as standard.

6. Increased endurance

Although the new iPhone has no two-way wireless charging function, the battery performance has been greatly improved. The battery life of iPhone 11 is 1 hour longer than that of iPhone XR.

Pro Series is even better. The battery life of iPhone 11 Pro is increased by 4 hours compared with the original, and that of Pro Max is increased by 5 hours

7. Dark night green color for the first time

This year, apple continues to play color matching. The iPhone 11 Pro has four colors, including silver, gold, space gray and midnight green. The low-cost version of the iPhone 11 has launched six colors: purple, green, white, yellow, black and red.

Apple's 7th generation iPad released

The new seventh generation iPad is the first hardware product launched at this press conference.

According to the press conference, the iPad adopts a 10.2-inch retina display, supports a stylus and a smart keyboard, and the body is made of 100% recycled aluminum, with a performance improvement of 2 times.

In terms of cameras, the new 10.2-inch iPad uses an 8 megapixel camera, supports Gigabit LTE, and is made of 100% recycled aluminum.

The new iPad starts at $329 and educates users at $299. Reservations will be accepted from today. The new seventh generation iPad is the first hardware product launched at this press conference.

According to the press conference, the iPad adopts a 10.2-inch retina display, supports a stylus and a smart keyboard, and the body is made of 100% recycled aluminum, with a performance improvement of 2 times.

In terms of cameras, the new 10.2-inch iPad uses an 8 megapixel camera, supports Gigabit LTE, and is made of 100% recycled aluminum.

The new iPad starts at $329 and educates users at $299. Reservations will be accepted from today.

Apple watch 5 has also come. In general, the appearance of Apple watch 5 has not changed much, and the screen has been greatly upgraded. Ltpo dynamically refreshes the panel to achieve constant light display. There are also three new materials: titanium silver, titanium gray and ceramics.

Functionally, apple pointed out that the apple watch 5 uses the always on retina display, which can greatly improve the battery life. For example, when the wrist is lifted, it will increase the adjustment brightness. At the same time, it also supports the dynamic refresh of the display. It can range from 60Hz to as low as 1Hz to save power consumption.

What this brings is a great improvement in battery life. Apple pointed out that the apple watch 5 still has 18 hours of battery life after adding a pile of new sensors and controllers.

In addition, the apple watch 5 also has an upgrade on the emergency function. That is, the new watch can make international emergency calls in more than 150 countries / regions around the world by pressing and holding the side button.

In terms of price, the apple watch 5 starts at $399 and the cellular version starts at $499.

In fact, cook first introduced not the iPhone, not the iPad, not the apple watch, nor Apple's performance and sales in the past year, but directly began to introduce Apple's new game business - Apple arcade.

In the live display, apple found the heads of several popular video games' frog in town ',' Shinsekai: into the depths' and music game 'sayonara wild hearts' to display on the iPad.

Apple revealed that its game subscription service apple arade will be launched on September 19 for a monthly fee of $4.99. Initially, Apple will launch a one month free trial service.

Cook's second introduction is Apple's original TV series.

This summer, apple officially entered the original TV series and launched three trailers, for all mankind, Dickinson and the morning show.

Cook said the three trailers were super popular, with more than 100 million hits on the Internet.

At today's press conference, cook brought a new TV Drama Trailer -- Apple's original TV drama see starring Hawaii actor 'Sea King' Jason Momoa.

Game service and TV drama service are the first two parts introduced by cook after he came to power - which has never been before.

In recent years, Apple's software and service business revenue is growing rapidly, but the growth rate of hardware business has slowed down again and again, and even iPhone sales have declined.

From Cook's attention to game and TV series services, Apple will continue to make efforts in software and services.

Analyst: the new iPhone can sell 200 million units, accounting for 1 / 3 in China

Previously, some analysts predicted that in view of the demand of existing users to upgrade old devices, the sales of Apple's latest iPhone may be as high as 200 million, most of which will come from the Chinese market.

Many analysts said that Apple currently has about 900 million active iPhones around the world, and weak sales and relatively strict price control since the launch of iPhone X in 2017 may stimulate the demand of users who have been on the sidelines.

Analysts at Bank of America said: 'these old mobile phones may be upgraded, and we will continue to regard fiscal year 2020 as a & lsquo; Trade in & rsquo; IPhone cycle, and fiscal year 2021 should be a 5g driven cycle. "

They estimate that 200 million iPhone 6 and earlier models are ready for upgrade.

Tianfeng international also predicted that due to the lack of innovative selling points, it predicted that the shipment of three new iPhones would decline about 5&ndash in 2h19; 10% YoY to 6500 & ndash; 70 million. However, due to the increase in demand after the price reduction of old iPhones, it is believed that the shipment volume of iPhones will reach about 180 million in 2019.

However, apple analysts disagree on the company's next plan. According to the data of refinitiv, 22 analysts rated apple as' buy 'or' strong buy ', and 21 analysts rated apple as' hold' or 'sell'.

Apple's general target share price is only 5% higher than its current share price.

However, many people have a negative attitude towards iPhone sales this year. It is understood that China's 5g business is about to open, and a number of domestic 5g mobile phones have been listed. Before the end of the year, there are smart phones equipped with integrated 5g processors. At this critical time, Apple will not release an iPhone that supports 5g network, which many users regret.

According to the requirements of the Ministry of industry and information technology, 5g deployment is an important national strategy. A large number of base stations will be deployed in the first batch of cities before the end of the year. Some big cities will even deploy 10000 to 20000 5g base stations. Next year, most urban residents can use 5g network signals. As an iPhone with a service life of 3-4 years, it is really a bit embarrassing to release a mobile phone that does not support 5g network signal at this time.