Apple new product launch list of apple new products
On September 11, at 1 a.m. Beijing time today, apple held the heaviest autumn press conference of the year at its headquarters Steve Jobs theater, and released five new hardware products: iPhone 11, iPhone 11 pro, iPhone 11 Pro max, new Apple watch S5 watch and new iPad, as well as two new games / TV series services.
First of all, a large number of 'spy photos' on the Internet are true - Apple has really added three rear cameras to the iPhone 11 Pro Series, and there is a prominent design of rounded rectangle in the rear camera area, and the' bangs' on the front of the iPhone 11 series screen still exist.
And Apple CEO cook did not mention any 5g related content during the press conference. It is almost certain that the three new iPhone 11 series phones will not support 5g network.
Apple's new flagship chip A13 adopts a 7Nm process and has 8.5 billion transistors (1.8 billion fewer than Huawei Kirin 990). It has been comprehensively upgraded in terms of CPU / GPU / AI.
At the same time, Apple also directly aired a performance comparison between Apple A13 and apple A12, Xiaolong 855, Kirin 980 and Xiaolong 845. This is also the first time that Apple directly called board friends at the press conference.
The price of the iPhone 11 series released by apple this year is as follows:
Last year, the prices of iPhone XR, iPhone XS and iPhone XS Max were US $749, US $999 and US $1099 respectively. The price of Apple's new machine released this time is almost the same as that of last year. Even the price of the National Bank of iPhone 11 is 1000 yuan cheaper than that of the iPhone XR when it was listed last year - it can be said that the volume is increased without price increase.
The selling prices of iPhone XR, iPhone XS and iPhone XS Max released by Apple last year are as follows:
Standard 18W fast charge + longer endurance
Finally, in terms of face ID, now the iPhone's face recognition function can scan a wider range. When unlocking, users don't need to tilt the phone to the correct angle, or even place it flat on the table.
At the same time, Apple also upgraded the charger of iPhone 11 Pro Series to 18W -- finally upgraded from 'ancestral' 5W.
In terms of battery life, the battery life of iPhone 11 Pro is 4 hours longer than that of iPhone XS; The battery life of iPhone 11 Pro Max is 5 hours longer than that of iPhone XS max.
Phil Schiller, senior vice president of apple, said that at present, there are more than 30000 photo / video related apps in the apple store.
A sad news for all iPhone XS and iPhone XS Max users is that after the release of iPhone 11 series, Apple's official website has offline the sales options of iPhone XS and iPhone XS max, leaving only iPhone 11, iPhone 11 Pro Series, iPhone XR and iPhone 8 on the main model page (however, iPhone XS series can be found in the column of 'model comparison').
3、 A13 chip: comprehensive AI upgrade
Every year, with the emergence of a new generation of iPhone, there is also the industry's long-awaited new generation of Apple's self-developed flagship mobile phone chip.
Unfortunately, however, apple did not mention any 5g related content in the whole press conference. It is almost certain that the new A13 bionic chip (A13 bionic) will not support 5g network.
According to apple, A13 has the fastest CPU and GPU in smartphone history.
Apple directly sun out a performance comparison of Apple A13, apple A12, Xiaolong 855, Kirin 980 and Xiaolong 845. An apple spokesman said that even compared with other chips in the industry, the previous generation A12 can fight for another two years.
Comparison between Apple A13 chip and other flagship chips
As always, apple demonstrated the power of the chip through a real-time demonstration of a game. This live demonstration of the Pascal & rsquo; s wager game effect from the giant network of domestic manufacturers was very smooth and did not card at all. But to be honest, it's hard to really show how powerful the chip is.
A13 bionic chip adopts 64 bit fusion architecture, focusing on machine learning and reducing energy consumption, and has also been optimized and upgraded in image processing.
1. Machine learning
Apple said that A13 bionic is designed for machine learning and has a faster neural engine for real-time photo and video analysis.
Two machine learning accelerators are added to its CPU, which can perform matrix mathematical operations at a speed of up to 6 times that of the past, making the CPU do more than 1 trillion operations per second.
When performing machine learning tasks, the energy efficiency and performance of CPU, GPU and neural engine can achieve the best balance.
In order to help developers give better play to the machine learning ability of A13, core ml 3 can cooperate with machine learning controller to automatically assign tasks to CPU, graphics processor or neural network engine.
According to apple, A13 bionic and IOS 13 together constitute the best machine learning platform in smartphones.
2. Reduce energy consumption
A13 adopts the most advanced 7Nm process and contains 8.5 billion transistors, which is about 60% higher than the 4.3 billion transistors of a11. However, this number is significantly less than the 10.3 billion transistors of Huawei Kirin 990.
Apple says each transistor achieves the highest performance and lowest power consumption.
Compared with the previous generation A12, CPU, GPU and neural engine further optimize speed and energy consumption.
The CPU continues the design of the previous generation with 2 high-performance cores and 4 energy efficiency cores, and the speed is 20% faster than that of A12.
Among them, two high-performance cores can handle light tasks and the best endurance, which can reduce energy consumption by 30%; Four energy efficiency cores can reduce energy consumption by 40%.
There are hundreds of voltage gates and thousands of clock gates on the chip. When not in use, part of the power can be turned off to save energy consumption.
GPU is optimized for metal and contains four cores, which can accelerate the speed by 20% and reduce the energy consumption by 40%.
In addition, like the previous generation, its neural engine has 8 cores, which is 20% faster than the previous generation, and the energy consumption can be reduced by up to 15%, providing a strong driving force for three camera system, face ID, augmented reality app and more functions.
Finally, in terms of image display, the powerful computing power of A13 also makes the new display technology of iPhone 11 series, intelligent HDR, deep fusion and other technologies a reality.
4、 Bigger iPad
At the press conference, Apple also brought the seventh generation new iPad
The new iPad starts at $329 and student users start at $299. Order today and ship on September 30.
The new iPad is equipped with a 10.2-inch retina display with nearly 3.5 million pixels. It is equipped with Apple's self-developed A10 fusion chip, and its processing speed is twice as fast as the most popular personal computer in the United States.
Meanwhile, although the new iPad is bigger, it has not become heavier. It weighs less than 1 pound (about 0.9 kg) and is lighter than a bottle of mineral water.
The new iPad will be equipped with an 8 megapixel camera, and the LTE version will support Gigabit link speed and use 100% recyclable metal aluminum.
The iPad will also be equipped with an intelligent interface for the first time, which can connect a full-size smart keyboard.
Previously, apple separated the iPad operating system from IOS and launched the iPad special operating system ipados.
Meanwhile, Apple also showed how to use Apple pencil to easily take screenshots, export PDF, share and other shortcuts on the iPad.
5、 Apple watch S5: three new features
The apple watch just underwent a large-scale redesign last year. This year, the overall upgrade of the apple watch is not large, and the new product Apple watch S5 is launched.
In terms of price, the GPS version of Apple watch S5 starts at $399 and the LTE cellular version starts at $499. Reservations are accepted from today and will be shipped on September 20.
Apple watch S5 adds three new functions: always on, built-in compass and International SOS call for help.
First, the apple watch uses a new retinal display ltpo screen to enhance the display effect and endurance.
In the past, the apple watch could only light up after raising its wrist. Now, the apple watch screen will remain on. Users do not need to raise their wrists to see data information, such as time, physical training data, etc.
According to apple, there are many innovative technologies in the ltpo screen, using low-temperature polycrystalline oxide materials. The apple watch S5 also has lower power drivers and more efficient energy management. Compared with the previous generation S4, it saves more power and supports 18 hours of battery life throughout the day.
In addition, the apple watch S5 has also launched Nike and Hermes versions of custom strap.
In terms of software, Cook said that Apple watch has a great impact on health research. Apple watch added heart rate detection last year. At the meeting, apple said that more than 400000 people have participated in the apple watch research.
Users can register through the app Apple heart study to participate in Apple watch research.
Now, apple is promoting health research in three fields: the impact of sound on health, the impact of menstrual cycle on infertility, and the relationship between heart function and exercise, facing the U.S. market.
First, apple detects the decibel of sound in the environment to study the impact of noise on health.
For female users, it has a new menstrual tracking function to study the impact of menstrual cycle on infertility or osteoporosis.
The third is about the relationship between heart and exercise. In this regard, Apple has cooperated with institutions such as the American Heart Association.
At the same time, Apple also emphasizes the importance of data privacy. Users can choose whether to enable data sharing on the app. Apple watch has no way to identify the user's personal identity data.
6、 Game + TV series, apple is getting 'soft'
In fact, cook first introduced not the iPhone, not the iPad, not the apple watch, nor Apple's performance and sales in the past year, but directly began to introduce Apple's new game business - Apple arcade.
Cook said that in the app store, apple added a new Apple arcade (Apple arcade) service, added more than 100 Apple exclusive games in this category, and supported the use on multiple platforms such as apple mobile phones, computers and tablets.
In the live display, apple found the heads of several popular video games' frog in town ',' Shinsekai: into the depths' and music game 'sayonara wild hearts' to display on the iPad.
Previously, these games were too expensive for European and American users to play on mobile phones / tablets.
Cook's second introduction is Apple's original TV series.
In recent years, Amazon, another technology giant, has made a lot of progress in the original TV series business, and apple has been targeting this field all the way.
This summer, apple finally officially entered the original TV series and launched three trailers, for all mankind, Dickinson and the morning show.
Cook said the three trailers were super popular, with more than 100 million hits on the Internet.
At today's press conference, cook brought a new TV Drama Trailer -- Apple's original TV drama see starring Hawaii actor 'Sea King' Jason Momoa.
The story of see tells that when the ancient human collective lost vision, the protagonist's son regained his visual ability, and was regarded as a strange fantasy drama by the whole race.
Cook said that Apple's first original TV series will be launched on November 1. New films will be launched every month on Apple TV + software. Users can subscribe for only $4.99 a month (about 35-40 yuan).
And from now on