Food companies have stepped into the field of artificial meat, and fast food giant KFC can't sit still -- on August 27, it cooperated with artificial meat company beyond meat to launch the first artificial chicken product.
'This is KFC and beyond meat. Sounds a little confusing to you? But it's delicious. Come to KFC restaurant in Atlanta, Georgia tomorrow and enjoy the delicious food. " On August 26, KFC wrote on social media twitter, accompanied by a picture of a green fried chicken bucket.
KFC advertised artificial fried chicken on twitter
KFC will test the artificial meat fried chicken in a restaurant in Atlanta. Products include golden chicken nuggets and boneless chicken wings. If the market response is good, KFC will add it to the official menu and promote it in the United States. This means that KFC has the opportunity to become the first fast-food chain to provide vegetable meat and fried chicken in the United States.
In a statement, KFC said, 'as part of the brand food innovation strategy, restaurants have always had a tradition of testing unique menus'.
This is also KFC's parent company Yum group's first attempt at artificial meat products. Kevin Hochman, President and chief concept officer of KFC USA, said that these golden chicken nuggets and boneless chicken wings' are very delicious, and it is difficult for customers to distinguish that they are made of plants. We've all heard of & lsquo; It tastes like chicken & rsquo; Such comments, but our consumers will be surprised to say & lsquo; It tastes like KFC. "
In fact, artificial meat has attracted much attention in the global food industry in recent years. Food giants have accelerated the pace of R & D and introduction of artificial meat products. Beyond meat, which cooperates with KFC, was founded in 2009 and headquartered in Los Angeles. The investors include Bill & middot; Gates, Leonardo & middot; DiCaprio, Tyson Foods, the largest meat producer in the United States, and general mills, a grain manufacturer. Besides KFC, beyond meat and Carl & lsquo; s. Dunkin and subway reached a cooperation.
On August 8, Burger King began to promote the vegetable meat burger 'imposible whopper' in the United States, which is a cooperation with another meat making enterprise in the United States, imposible foods. At present, vegetarian meat hamburger is the core product of impossible foods, which is mainly supplied to restaurants.
Burger King impossible whopper
One of the reasons to promote the development of artificial meat industry is the trend of plant-based diet, reducing carbon emissions and upgrading the consumption of healthy diet.
The data show the rapid development of artificial meat market in recent years. According to the report of Euromonitor, a market research agency, the global artificial meat market increased by 18% and 22% in 2017 and 2018 respectively. From 2016 to 2017, the data of the top ten countries with the increase of global vegetarians show that Southeast Asia and Europe are the most important growth regions. Meanwhile, according to the data of Nielsen, a market research company, as of May 25, 2019, the sales of packaged vegetable meat in the United States increased by 10.3% to US $895 million, and the sales of traditional meat increased by 2.3% to US $90 billion.
In fact, most of the artificial meat in China is bean products, which are generally made of bean products, and soybean protein is very good for the body. It is good to eat it.
1. There are two kinds of artificial meat. One is often eaten in our life. It is made of soybean protein, which is rich in protein; The other is made from animal stem cells.
2. One kind of artificial meat, also known as soybean protein meat, is actually a bean product that imitates the shape, color and taste of meat. Artificial meat is mainly made of soybean protein because it is rich in a large amount of protein and a small amount of fat.
3. Vegetarian meat should be the most common food in people's daily life. Vegetarian meat is mainly made of plant protein (soybean, wheat, peanut) as the main raw material, which is similar to the texture of meat through processing. For example, bean curd sticks, bean skins, dried tea and spicy strips can be regarded as vegetarian meat, and some taste even better than meat. Vegetarian meat is completely composed of plants and has nothing to do with meat.