Hong Kong, August 27 - the ranking of the top 500 Asian brands in 2019 was announced in Hong Kong on the 27th, and 500 brands from 22 countries and regions were selected. Toyota Motor, State Grid of China and industrial and Commercial Bank of China ranked among the top three Asian brands in the year, and Huawei became the first brand in the eyes of Chinese consumers.
Haier, Honda, Tencent, Samsung, Huawei, China Life Insurance and PetroChina are among the top ten Asian brands this year. China (including Hong Kong, Macao and Taiwan), Japan and South Korea continued to be the countries with the most selected brands, with 211, 138 and 49 brands selected respectively; The selected brands in China and South Korea increased by 2 over last year, while Japanese brands decreased by 3.
Compared with previous years, the loyalty of Chinese consumers continued to improve slightly, reaching 48%, ranking third; Huawei has become the most popular brand among Chinese consumers.
Among other selected brands, 29, 21, 13, 9 and 6 brands from India, Singapore, Australia, Thailand and the United Arab Emirates were selected into the top 500 respectively.
The list of top 500 Asian brands is jointly compiled and released by the world brand laboratory and the world manager group. World brand laboratory is a leading brand evaluation organization in the world. Its experts and consultants come from world-famous universities such as Harvard University, Yale University and Oxford University.
The total number of Chinese brands selected in the top 500 Asian brands this year accounted for 42.2% of the top 500 Asian brands. Xinhua News Agency's reference news has been one of the top ten media brands in Asia, while banyuetan magazine ranks among the top 30 media brands.
A total of 40 brands from related industries were selected in this year's ranking list, and the financial industry continued to be the industry with the most selected brands, with 62 brands selected, an increase of four over last year. The second to fifth selected industries are media, food and beverage, information technology and electronic appliances.
Stephen & middot, Professor of side Business School of Oxford University, who participated in the brand selection; VOG believes that in the complex global trade environment, China must speed up the dual track route of technology and brand. In the next decade, a core indicator to measure whether China's economy has achieved high-quality development is whether a number of world-class brands can emerge.
Ding Hesen, chief editor of world entrepreneur magazine, believes that overseas consumers have become more and more positive towards Chinese brands in recent years. The positive reputation is first created by Chinese technology brands, such as Huawei, which creates a positive experience for global consumers, while others benefit from the positive image created by the pioneers.