'insert a paper straw into the red persimmon, take a sip and put the sweet pulp into your mouth.'
This is the most classic still photo of Lei Jiayin in the popular online drama "12 hours of Chang'an" this summer. This scene makes the audience salivate. The Xi'an specialty Huojing persimmon in Lei Jiayin's hand has become a popular style with the popularity of the play.
Taobao shows that the search volume of Huojing persimmons has increased by 2127%, and Huojing persimmons are popular e-commerce
Huojing persimmon, a specialty in Lintong, Xi'an, is booming. The reporter searched with the keyword 'Huojing persimmon' on the online shopping platform and found that there are many goods called authentic Lintong Huojing persimmon. The reporter randomly clicked into a link and found that the so-called Huojing persimmon sold inside is actually called July yellow, which is produced in Dali County, Shaanxi Province. The customer service staff also said that this kind of 'July yellow' is actually a variety of Huojing persimmon.
In this regard, a shopkeeper who has sold Huojing persimmons for many years told reporters that these so-called July yellow are not authentic Huojing persimmons. Only Lintong is called Huojing persimmon, and the others are fake. What is yellow in July, yellow in June and ripe in August? Now the goods are delivered from Dali County, Shanxi and those messy places. They are not Huojing persimmons.
Zhao Shuangtian, the owner of Huojing persimmon, also said that because it is not yet mature, their Huojing persimmons are still in pre-sale status, but he has received a lot of refund applications since other merchants began to sell fake Huojing persimmons. At least 30 orders will be returned a day. The sales volume in the middle of this month is more than 2000, and now it has fallen to 1000.
The reporter inquired about the delivery place and found that many stores selling so-called Huojing persimmons did not display the delivery address in Lintong District, Shaanxi Province. The customer service of one store said that the Huojing persimmons sold by their family were delivered randomly from Shanxi and Shaanxi warehouses. When the reporter asked whether the persimmons were shipped from Lintong, the customer service always avoided answering.
Huojing persimmon is still immature in the tree
Huojing persimmon is a famous specialty in Lintong District of Xi'an city. It has been cultivated for more than 1500 years. So, when will the authentic Huojing persimmon be on the market?
At the home of grower Chen Wugong, the reporter saw that Chen Wugong, nearly 70 years old, was pruning the branches and leaves of fruit trees. Looking around, the fire crystal persimmons covered with branches were still green.
Chen Wugong, a planter in Yangjia village, Qinling street, Lintong District, Xi'an, Shaanxi: my family has planted two mu of land. Due to the weather this year, the maturity of Lintong Huojing persimmons has been delayed for several days, about the middle and late October.
Gao Hui, Party branch secretary of horticultural workstation in Lintong District, Xi'an, said that recently, some online sales platforms began to sell Lintong Huojing persimmons. Lintong Huojing persimmons are not mature yet.
Huojing persimmons are not yet mature, but they are selling hot online. Chen Wugong told reporters that he was happy to know that more and more consumers of Huojing persimmons, but he was worried that this would smash the brand of "Huojing persimmon" when he thought that the persimmons we bought online were not authentic.
The reporter learned that on May 30, 2008, Lintong 'Huojing persimmon' passed the review of the former AQSIQ and obtained the national geographical indication protection product certification. Experts said that selling fake Huojing persimmons not only infringes the rights and interests of geographical indication obligees, but also deceives consumers.
Qiu Baochang, President of Beijing E-Commerce rule of Law Research Association: when you see a product selling fire, you go near big brands and online popularity. In fact, it damages the rights and interests of consumers. The administrative department should investigate and deal with it, and consumers can ask him to bear responsibility.
Good products are hard won. We must wait and see
The rampant of fake fire crystal persimmons reminds people of the 'Zhangqiu iron pot' that caught fire a few years ago. Originally, these products are good things worth vigorously promoting. However, there are always a group of mercenaries who rush to create concepts and topics at the first opportunity, so that the originally good products are dragged into the vortex of "flow with goods" and rolled into dust. The sales platform has the responsibility to help consumers eliminate the fake and preserve the true, and the regulatory authorities also have the responsibility to crack down on the fake and shoddy. Good products are hard won. We must wait and see.