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Qiao's courtyard reopens. Where is Qiao's courtyard? Introduction

Original title: Qiao's courtyard reopened after closing for ten days: ticket prices were reduced and most commercial shops in the scenic spot were demolished

On July 31, the Ministry of culture and tourism announced that the quality grade of Qiaojia courtyard scenic spot was cancelled. From August 7, the Qiao family compound was closed for 10 days to focus on the rectification of excessive commercialization and other problems. After closing for rectification for ten days, the Qiao family compound, which was' picked up the star card ', reopened on the 17th.

On August 17, the reopened Qiao family compound attracted about 8500 tourists. Tourists reported that the reopened Qiao family compound was in better order and environmental sanitation was significantly improved.

According to Liu Xuechang, director of the scenic spot management office of Qiao's courtyard, the core scenic spot of Qiao's courtyard has closed 29 stores and vacated 1050 square meters of stores for exhibition arrangement and rich Shanxi Merchant Culture display.

The reporter saw in the Qiao family courtyard scenic spot that most commercial shops have been demolished. Some shops have become cultural and creative exhibition areas, some intangible cultural heritage exhibition areas, and some have become rest areas. There are nearly 1000 rest spaces in the scenic spot for tourists to rest. There are also many automatic vending machines in the scenic spot, which are used to sell drinks, commemorative coins and other items.

Ms. Liu, a Henan tourist who visited Qiao's courtyard for the third time, said: 'when I came ten years ago, the inside and outside of the scenic spot were very chaotic. I feel much better this time.'

Qiao's compound has also been rectified to solve the problems of chaotic parking lot management, dirty toilets and outdated facilities. At present, the new parking lot in the scenic spot has completed the intelligent construction of 700 small parking spaces, and 400 parking spaces are under construction. The restrooms in the scenic area have also been rectified, and gender free restrooms have been added.

The export commercial street of the scenic spot most criticized by tourists has also been demolished, vacating more than 4600 square meters of land, and greening and hardening have been carried out on both sides; It is also equipped with 6 electric sightseeing buses, which stop immediately and take it for free.

When the reporter interviewed tourists, many people put forward more expectations for the scenic spot:

--The construction of scenic spots needs to be increased and the business forms need to be further enriched. In the planning of Qiao's courtyard, the scenic spot will be built into a tourism complex covering an area of more than 700 Mu and with a variety of business forms. However, so far, the focus of tourists is still 'four halls and one park'.

The scenic spot management office said that at present, the Qiao family courtyard has appointed a new leading group of the scenic spot management office to realize the joint office of the management office and the museum; During the rectification, Shanxi Merchants' cultural research experts were also invited to arrange exhibitions in the scenic spot, and simultaneously carry out the work of improving tour guide words, Shanxi Merchants' cultural integration and cultural extension.

--Daily management needs to be improved. Some tourists suggested that the qiao courtyard needs to further enrich the cultural connotation, standardize the staff and improve the service quality. Some tourists reported that after the tour in the nave, some tour guides stopped explaining other scenic spots on the grounds of 'the yard is almost ready'.

According to the person in charge of the scenic spot management, centralized training has been conducted for tour guides, cleaners and security personnel, unified tooling and work cards, and all work with certificates; At the same time, the work system and performance appraisal system have been improved.

--The business model needs to change. Tourism experts believe that the scenic spot must deeply tap the cultural connotation in order to support the passenger flow in the future. Han Yiwu, vice president of Taiyuan Tourism Vocational College, said: 'twenty years ago, the cultural and creative products of Qiao's courtyard were & lsquo; Rhinoceros moon goggles & rsquo; Etc. & lsquo; Three treasures in Qiao's courtyard & rsquo; A replica of this kind of product until now. Qiao's courtyard needs to change its business model and make more efforts in the creativity of cultural products. "